Six Flags Expands Membership Program to Six Parks
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 05 2026
0mins
Source: seekingalpha
- Membership Program Expansion: Six Flags announced the expansion of its flexible subscription-style membership program to six additional parks starting June 8, providing year-round multi-park access to meet modern consumer preferences for flexibility and budget-friendly options.
- Lower Entry Costs: The new membership plan reduces upfront costs for visitors through an initial payment followed by monthly installments, encouraging more frequent visits beyond the peak summer season, thereby increasing overall attendance.
- Membership Benefits: Members enjoy free or discounted parking, food and merchandise discounts, and “bring-a-friend” offers, with higher tiers providing additional perks like expedited entry and preferred parking, enhancing customer experience and loyalty.
- Revenue Growth: Despite a 4% year-over-year increase in attendance during Q1, Six Flags saw an increase in per capita revenue, with admissions and in-park product spending rising by 3% and 10% respectively, reflecting the positive impact of pricing and product structure changes.
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Analyst Views on FUN
Wall Street analysts forecast FUN stock price to fall
11 Analyst Rating
6 Buy
4 Hold
1 Sell
Moderate Buy
Current: 24.870
Low
14.77
Averages
22.43
High
35.00
Current: 24.870
Low
14.77
Averages
22.43
High
35.00
About FUN
Six Flags Entertainment Corporation is a regional amusement-resort operator, with 21 amusement parks, 14 water parks and nine resort properties across 13 states in the United States, Canada, and Mexico. The Company also manages an amusement park in Saudi Arabia. The Company has a portfolio of intellectual property, such as Looney Tunes, DC Comics and PEANUTS. Its parks include Six Flags Hurricane Harbor Phoenix, Six Flags Darien Lake, Six Flags Magic Mountain, Six Flags Hurricane Harbor Los Angeles, Cedar Point, Cedar Point Shores, Kings Island, Kings Dominion, Valleyfair, Six Flags Great Adventure, Six Flags Hurricane Harbor New Jersey, Schlitterbahn Waterpark, Schlitterbahn Waterpark Resort, Six Flags Fiesta Texas, Worlds of Fun, and Wild Safari Adventure. The Company also provides fun and memorable experiences for millions of guests every year with coasters, themed rides, thrilling water parks, and resorts.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Unique Experiences: Each park will offer unique celebrations, including military bands, service member tributes, and eating contests, aimed at enhancing visitor engagement and enjoyment through diverse interactive entertainment.
- Fireworks Displays: During the July 4th holiday, 17 Six Flags parks will feature grand fireworks displays set to stirring music, creating unforgettable visual spectacles that further enhance the parks' appeal.
- Exclusive Member Perks: The 2026 celebrations provide additional rewards and discounts for season pass holders, encouraging more families to visit the parks, thereby increasing customer loyalty and driving sales growth.
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- Unique Experience Design: Each park will offer unique celebrations, including military bands, service member tributes, and interactive entertainment, aimed at enhancing guest engagement and festive atmosphere, thereby improving customer satisfaction and return visits.
- Special Food Launch: During the celebrations, parks will introduce limited-time food and beverage offerings inspired by classic Americana flavors, such as Patriotic Vanilla Layer Cake and Liberty Bell Apple Pie Smash, designed to attract family visitors and enhance the consumer experience.
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- Family-Friendly Design: With a minimum height requirement of 35 inches, this ride ensures that family visitors can safely enjoy the thrilling experience, thereby attracting more family customers and enhancing overall visitor satisfaction and return rates.
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- Unique Ride Experience: The attraction, themed around an abandoned lumber mill, offers guests a whimsical 6-minute and 30-second adventure on an eight-passenger boat, combining coaster-like drops with water ride splashes, promising a distinctive entertainment experience for families.
- New Membership Program: To celebrate the launch of Rip Roarin' Falls, Carowinds has introduced a new membership program priced at $8 per month, allowing unlimited visits and priority access to the new ride in 2027, which is anticipated to enhance visitor retention and park revenue.
- Ongoing Investment and Expansion: Since 2015, Carowinds has added over 20 rides, and the introduction of Rip Roarin' Falls will further solidify its status as a premier entertainment destination in the Carolinas, attracting more visitors and contributing to regional economic growth.
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- Anniversary Celebration: The launch of Looney Tunes Land coincides with the park's 55th anniversary, marking a significant milestone in the multi-year renaissance plan, which is expected to further elevate the park's brand image and market share.
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See More
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- Membership Program Expansion: Six Flags announced the expansion of its flexible subscription-style membership program to six additional parks starting June 8, providing year-round multi-park access to meet modern consumer preferences for flexibility and budget-friendly options.
- Lower Entry Costs: The new membership plan reduces upfront costs for visitors through an initial payment followed by monthly installments, encouraging more frequent visits beyond the peak summer season, thereby increasing overall attendance.
- Membership Benefits: Members enjoy free or discounted parking, food and merchandise discounts, and “bring-a-friend” offers, with higher tiers providing additional perks like expedited entry and preferred parking, enhancing customer experience and loyalty.
- Revenue Growth: Despite a 4% year-over-year increase in attendance during Q1, Six Flags saw an increase in per capita revenue, with admissions and in-park product spending rising by 3% and 10% respectively, reflecting the positive impact of pricing and product structure changes.
See More
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- Celebration Scale: Six Flags Entertainment Corporation will host celebrations across 17 U.S. amusement parks in 12 states, expected to attract millions of visitors, highlighting its influence as North America's largest regional amusement park operator.
- Unique Experiences: Each park will offer unique celebrations, including military bands, service member tributes, and eating contests, aimed at enhancing visitor engagement and enjoyment through diverse interactive entertainment.
- Fireworks Displays: During the July 4th holiday, 17 Six Flags parks will feature grand fireworks displays set to stirring music, creating unforgettable visual spectacles that further enhance the parks' appeal.
- Exclusive Member Perks: The 2026 celebrations provide additional rewards and discounts for season pass holders, encouraging more families to visit the parks, thereby increasing customer loyalty and driving sales growth.
See More
Six Flags Celebrates 250 Years of American History
- Celebration Scale: Six Flags Entertainment Corporation will host celebrations across 17 U.S. amusement parks in 12 states, expected to attract millions of visitors, showcasing the company's leadership in the American entertainment market.
- Unique Experience Design: Each park will offer unique celebrations, including military bands, service member tributes, and interactive entertainment, aimed at enhancing guest engagement and festive atmosphere, thereby improving customer satisfaction and return visits.
- Special Food Launch: During the celebrations, parks will introduce limited-time food and beverage offerings inspired by classic Americana flavors, such as Patriotic Vanilla Layer Cake and Liberty Bell Apple Pie Smash, designed to attract family visitors and enhance the consumer experience.
- Member Exclusive Offers: Six Flags is providing additional event credits and discounts for season pass holders, encouraging more families to participate in the celebrations, thus enhancing customer loyalty and driving sales growth.
See More
Carowinds Unveils World's Tallest Log Flume Ride
- World Record Water Ride: Carowinds is set to debut Rip Roarin' Falls in 2027, featuring a super flume drop over 100 feet tall, establishing three world records including the tallest log flume drop, marking a significant breakthrough in amusement ride innovation.
- Family-Friendly Design: With a minimum height requirement of 35 inches, this ride ensures that family visitors can safely enjoy the thrilling experience, thereby attracting more family customers and enhancing overall visitor satisfaction and return rates.
- New Membership Program: To celebrate the launch of Rip Roarin' Falls, Carowinds has introduced a new membership program at just $8 a month, offering unlimited park access and priority experience for the new attraction in 2027, further enhancing customer loyalty and market competitiveness.
- Ongoing Investment Expansion: Since 2015, Carowinds has added over 20 rides, and the introduction of Rip Roarin' Falls will further solidify its market position in the Carolinas, attracting more visitors and driving regional economic growth.
See More
Carowinds Unveils World's Tallest Log Flume Ride for 2027
- World's Tallest Log Flume: Carowinds is set to debut Rip Roarin' Falls in 2027, featuring a super flume mega drop over 100 feet tall, establishing three world records including the tallest log flume drop, which is expected to significantly boost park attendance and brand recognition.
- Unique Ride Experience: The attraction, themed around an abandoned lumber mill, offers guests a whimsical 6-minute and 30-second adventure on an eight-passenger boat, combining coaster-like drops with water ride splashes, promising a distinctive entertainment experience for families.
- New Membership Program: To celebrate the launch of Rip Roarin' Falls, Carowinds has introduced a new membership program priced at $8 per month, allowing unlimited visits and priority access to the new ride in 2027, which is anticipated to enhance visitor retention and park revenue.
- Ongoing Investment and Expansion: Since 2015, Carowinds has added over 20 rides, and the introduction of Rip Roarin' Falls will further solidify its status as a premier entertainment destination in the Carolinas, attracting more visitors and contributing to regional economic growth.
See More
Six Flags Magic Mountain Unveils New Looney Tunes Land
- New Area Launch: Six Flags Magic Mountain has officially opened Looney Tunes™ Land, a vibrant new area featuring beloved Warner Bros. characters, designed to enhance family-friendly experiences and attract more visitors to the park.
- Diverse Attractions: The new area includes various attractions such as Taz's Tasmanian Train Tours and the Road Runner Express coaster, encouraging guests to engage in diverse adventures, thereby enhancing the overall visitor experience and the park's competitive edge.
- Anniversary Celebration: The launch of Looney Tunes Land coincides with the park's 55th anniversary, marking a significant milestone in the multi-year renaissance plan, which is expected to further elevate the park's brand image and market share.
- Season Pass Benefits: The park offers a 2026 Gold Season Pass, providing unlimited visits and additional perks, aimed at increasing customer loyalty and attracting repeat visitors to boost overall revenue.
See More
Six Flags Expands Membership Program to Six Parks
- Membership Program Expansion: Six Flags announced the expansion of its flexible subscription-style membership program to six additional parks starting June 8, providing year-round multi-park access to meet modern consumer preferences for flexibility and budget-friendly options.
- Lower Entry Costs: The new membership plan reduces upfront costs for visitors through an initial payment followed by monthly installments, encouraging more frequent visits beyond the peak summer season, thereby increasing overall attendance.
- Membership Benefits: Members enjoy free or discounted parking, food and merchandise discounts, and “bring-a-friend” offers, with higher tiers providing additional perks like expedited entry and preferred parking, enhancing customer experience and loyalty.
- Revenue Growth: Despite a 4% year-over-year increase in attendance during Q1, Six Flags saw an increase in per capita revenue, with admissions and in-park product spending rising by 3% and 10% respectively, reflecting the positive impact of pricing and product structure changes.
See More
