Shutterstock Builds on Data Licensing Strength with New AI Services for Model Training and Evaluation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 07 2025
0mins
Source: PRnewswire
Shutterstock's New AI Services: Shutterstock has launched a suite of AI services aimed at model builders, providing specialized training datasets and evaluation tools to enhance the development of next-generation AI systems, expanding its role from data provider to active partner in model construction.
Comprehensive Support for Model Training: The new offerings include custom content production, creative-expert preference data, curation and annotation services, and evaluation insights, leveraging Shutterstock's extensive global creative network and machine learning expertise to support the entire model training lifecycle.
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Analyst Views on SSTK
Wall Street analysts forecast SSTK stock price to rise
2 Analyst Rating
0 Buy
2 Hold
0 Sell
Hold
Current: 16.280
Low
28.85
Averages
28.85
High
28.85
Current: 16.280
Low
28.85
Averages
28.85
High
28.85

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About SSTK
Shutterstock, Inc. is a global creative platform connecting brands and businesses to high-quality content. Its platform brings together users and contributors of content by providing readily searchable content that customers pay for licenses and by compensating contributors as their content is licensed. Contributors upload their content to the Company’s Web properties in exchange for royalty payments based on customer download activity. It offers licenses to metadata associated with the Company’s images, footage, music tracks and 3D models through the Company’s data offering, distribution and advertising services from the Company’s Giphy business, which consists of graphics interchange format visuals (GIFs). It offers specialized solutions for content matched with production tools and services through Shutterstock Studios. Its content offering includes images consisting of photographs, vectors and illustrations and footage consisting of video clips and cinema-grade video effects.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Evolution of Digital Communication: Giphy's Chief Growth Officer, Kevin Hein, emphasized that users prefer to express emotions visually rather than through text, and this partnership ensures a seamless experience across Meta's apps as digital communication continues to evolve, solidifying both companies' market positions.
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- Emotional Expression Survey: A consumer survey commissioned by GIPHY from Censuswide reveals that users prefer expressing emotions through visuals rather than text, underscoring GIPHY's essential role in digital communication.
- Market Influence Expansion: As a wholly-owned subsidiary of Shutterstock, GIPHY reaches over 1 billion daily active users and serves more than 10 billion pieces of short-form content daily, further solidifying its market leadership in the visual communication space.
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- Market Research Insight: A consumer survey commissioned by GIPHY and conducted by Censuswide reveals that users prefer expressing emotions through visuals rather than text, underscoring GIPHY's significance in modern communication.
- Daily User Reach: As a wholly-owned subsidiary of Shutterstock, GIPHY serves over 1 billion users daily with more than 10 billion pieces of short-form content, showcasing its extensive influence and market position in global digital communication.
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- Competitive Impact: The CMA noted that the merger could reduce UK media's options for editorial content, as Shutterstock's editorial operations are among Getty's few significant competitors in supplying news, sports, and entertainment imagery, potentially leading to higher prices and affecting consumers.
- Market Outlook: While the CMA found no competition concerns in the global stock content market, the potential reduction in competition for editorial content could impact UK publishers and broadcasters, thereby affecting consumers' access to information.
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- Market Impact: This move aims to alleviate potential monopoly risks in news content supply, ensuring consumers have access to diverse news resources while also providing Shutterstock with an opportunity to continue expanding its business and enhancing its market position.
- Regulatory Context: The decision by the UK regulator reflects growing concerns about the digital content market, particularly in light of potential increases in market concentration due to mergers, emphasizing the importance of maintaining a competitive environment.
- Future Outlook: If Shutterstock successfully sells its editorial arm, the merger is expected to be completed in the coming months, which would provide Getty Images with greater market share and opportunities for resource consolidation, further solidifying its leadership position in the visual content industry.
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