Shutterstock Builds on Data Licensing Strength with New AI Services for Model Training and Evaluation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 07 2025
0mins
Source: PRnewswire
Shutterstock's New AI Services: Shutterstock has launched a suite of AI services aimed at model builders, providing specialized training datasets and evaluation tools to enhance the development of next-generation AI systems, expanding its role from data provider to active partner in model construction.
Comprehensive Support for Model Training: The new offerings include custom content production, creative-expert preference data, curation and annotation services, and evaluation insights, leveraging Shutterstock's extensive global creative network and machine learning expertise to support the entire model training lifecycle.
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Analyst Views on SSTK
Wall Street analysts forecast SSTK stock price to rise
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Hold
Current: 14.470
Low
28.85
Averages
28.85
High
28.85
Current: 14.470
Low
28.85
Averages
28.85
High
28.85

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About SSTK
Shutterstock, Inc. is a global creative platform connecting brands and businesses to high-quality content. Its platform brings together users and contributors of content by providing readily searchable content that customers pay for licenses and by compensating contributors as their content is licensed. Contributors upload their content to the Company’s Web properties in exchange for royalty payments based on customer download activity. It offers licenses to metadata associated with the Company’s images, footage, music tracks and 3D models through the Company’s data offering, distribution and advertising services from the Company’s Giphy business, which consists of graphics interchange format visuals (GIFs). It offers specialized solutions for content matched with production tools and services through Shutterstock Studios. Its content offering includes images consisting of photographs, vectors and illustrations and footage consisting of video clips and cinema-grade video effects.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Platform Upgrade: Shutterstock has launched a new AI-powered creative platform that combines premium content from real creators with AI tools, aimed at helping creatives move efficiently from concept to execution while maintaining commercial confidence.
- Seamless Workflow: The new platform simplifies modern creative processes by integrating search, generation, editing, and refinement functions, allowing users to complete their creative work within a unified workflow, thus reducing tool-switching and enhancing productivity.
- Commercial Readiness: The platform offers high-quality, licensable assets and AI-assisted outputs designed for real brands and marketing campaigns, enabling businesses to quickly generate creative works that meet market demands, thereby enhancing competitive advantage.
- Data Services Integration: Shutterstock's AI Data Licensing and Services business provides high-quality training data and human-in-the-loop support for the AI ecosystem, reducing operational complexity and accelerating the market launch of high-performing AI systems, further solidifying its leadership position in the AI space.
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- Proposed Solutions: The CMA indicated that the sale of Shutterstock's global editorial business to an approved purchaser could resolve the identified competition issues, thereby clearing the path for the merger, highlighting regulators' focus on market competition.
- Financial Performance Overview: Getty Images reported a Q1 adjusted EPS of -2 cents, missing the consensus estimate of 0 cents, with revenue of $226.57 million falling short of the expected $238.81 million, reflecting a dynamic market environment.
- Future Outlook: The company expects FY26 revenue between $948 million and $988 million, although below the consensus estimate of $965.54 million, it maintains its prior guidance, demonstrating confidence in future growth.
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- Partnership Continuation: Meta and Giphy announced on Tuesday the extension of their partnership that began in 2015, ensuring Giphy's library of GIFs and stickers remains available across Facebook, Instagram, WhatsApp, and Messenger, thereby enhancing user engagement on these platforms.
- Large User Base: Giphy's library boasts over 10 billion items, catering to Meta's 3.58 billion daily active users, particularly appealing to Gen Z and millennials who prefer visual communication, thus increasing the platforms' attractiveness.
- Evolution of Digital Communication: Giphy's Chief Growth Officer, Kevin Hein, emphasized that users prefer to express emotions visually rather than through text, and this partnership ensures a seamless experience across Meta's apps as digital communication continues to evolve, solidifying both companies' market positions.
- Market Performance Analysis: Despite both Meta and SSTK stocks underperforming over the past year, with declines of 8% and 16% respectively, Giphy's content remains a vital part of daily interactions on Meta's platforms, highlighting its significance in the social media ecosystem.
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- Partnership Renewal: GIPHY has announced a multi-year extension of its partnership with Meta, allowing its extensive library of GIFs and stickers to continue powering experiences across Facebook, Instagram, WhatsApp, and Messenger, ensuring seamless visual communication for users.
- Enhanced User Experience: GIFs and stickers are shared daily across Meta platforms, highlighting the significance of visual expression in everyday conversations and enhancing user interaction on social media.
- Emotional Expression Survey: A consumer survey commissioned by GIPHY from Censuswide reveals that users prefer expressing emotions through visuals rather than text, underscoring GIPHY's essential role in digital communication.
- Market Influence Expansion: As a wholly-owned subsidiary of Shutterstock, GIPHY reaches over 1 billion daily active users and serves more than 10 billion pieces of short-form content daily, further solidifying its market leadership in the visual communication space.
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