Rush Enterprises Appoints New COO
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
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Should l Buy RUSHA?
Source: seekingalpha
- Executive Change: Rush Enterprises announced the appointment of Jody Pollard as COO, replacing Jason Wilder, who stepped down after commuting between Atlanta and Texas headquarters, highlighting challenges in executive stability within the company.
- Leadership Experience: Pollard, previously Senior VP of Truck Sales and Aftermarket Sales, has held multiple leadership roles at Rush Enterprises, including Senior VP of Operations and Regional General Manager, suggesting that her extensive industry experience will enhance operational efficiency.
- Strategic Reporting: As the new COO, Pollard will report directly to CEO M. Rush, indicating that the company will maintain close strategic collaboration at the executive level to address future market challenges.
- Industry Outlook: Rush Enterprises anticipates continued momentum in Class 8 orders into 2026, reflecting a return of clarity in the industry, which could enhance the company's competitive position and financial performance.
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Analyst Views on RUSHA
About RUSHA
Rush Enterprises, Inc. operates a network of commercial vehicle dealerships in North America, with over 150 locations across 23 states in the United States and 15 dealerships plus six associate locations in Ontario, Canada. The Company operates through one reportable business segment, which is Truck Segment. Truck Segment includes its operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. Through its network of Rush Truck Centers, it provides one-stop service for the needs of its commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. It offers third party financing to assist customers in purchasing new and used commercial vehicles.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Rush Enterprises Appoints New COO
- Executive Change: Rush Enterprises announced the appointment of Jody Pollard as COO, replacing Jason Wilder, who stepped down after commuting between Atlanta and Texas headquarters, highlighting challenges in executive stability within the company.
- Leadership Experience: Pollard, previously Senior VP of Truck Sales and Aftermarket Sales, has held multiple leadership roles at Rush Enterprises, including Senior VP of Operations and Regional General Manager, suggesting that her extensive industry experience will enhance operational efficiency.
- Strategic Reporting: As the new COO, Pollard will report directly to CEO M. Rush, indicating that the company will maintain close strategic collaboration at the executive level to address future market challenges.
- Industry Outlook: Rush Enterprises anticipates continued momentum in Class 8 orders into 2026, reflecting a return of clarity in the industry, which could enhance the company's competitive position and financial performance.
See More
RUSH ENTERPRISES NAMES JODY POLLARD AS NEW CHIEF OPERATING OFFICER
- Appointment Announcement: Rush Enterprises has announced the appointment of Jody Pollard as the new Chief Operating Officer.
- Leadership Role: Pollard will be responsible for overseeing the company's operations and strategic initiatives.
See More
Rush Enterprises COO Jason Wilder Resigns
- Executive Change: Rush Enterprises COO Jason Wilder's resignation marks a significant shift in the company's leadership, which could impact operational efficiency and strategic direction moving forward.
- Transition Plan: Michael J. McRoberts will assume COO responsibilities during the transition period, ensuring continuity in operations and minimizing uncertainties associated with the executive change.
- Industry Outlook: Despite the leadership change, Rush Enterprises anticipates continued momentum in Class 8 orders into 2026, reflecting a recovery in the industry and a rebound in market demand.
- Financial Transparency: The Q4 2025 earnings report from Rush Enterprises indicates stability in financial performance, which, despite the management transition, is likely to bolster investor confidence.
See More
La-Z-Boy and Others Set for Ex-Dividend Dates
- Ex-Dividend Schedule: La-Z-Boy Inc., McDonald's Corp, and Rush Enterprises Inc. will go ex-dividend on March 3, with quarterly dividends of $0.242, $1.86, and $0.19 respectively, demonstrating their commitment to shareholder returns.
- Dividend Yield Analysis: La-Z-Boy's estimated yield stands at 2.65%, McDonald's at 2.22%, and Rush Enterprises at 1.06%, reflecting their ability to provide returns amid stable profit conditions.
- Price Movement Expectations: Based on current stock prices, La-Z-Boy shares are expected to drop approximately 0.66% on the ex-dividend date, McDonald's by 0.56%, and Rush Enterprises by 0.27%, indicating market sensitivity to dividend payments.
- Market Performance Review: On Friday, La-Z-Boy shares rose about 1.6%, McDonald's by 0.5%, and Rush Enterprises by 0.7%, showcasing investor confidence in the future performance of these companies.
See More
Rush Enterprises Reports 2025 Financial Highlights with $7.4 Billion Revenue
- Annual Revenue Performance: In 2025, Rush Enterprises reported revenues of $7.4 billion and net income of $263.8 million, translating to $3.27 per diluted share, reflecting a 5.1% decline from 2024 yet demonstrating stable profitability amidst challenges.
- Dividend Declaration: The Board declared a cash dividend of $0.19 per share, payable on March 18, 2026, showcasing the company's commitment to returning value to shareholders even in a challenging market environment, thereby enhancing investor confidence.
- Market Expansion Strategy: In 2025, the company added two IC Bus dealerships in Canada and a full-service Peterbilt dealership in Tennessee, further strengthening its presence in strategic markets aimed at enhancing customer service and market share.
- Aftermarket Service Revenue: Aftermarket products and services accounted for 63.7% of total gross profits, totaling $2.5 billion; despite a soft overall market, the company maintained stable aftermarket revenues through improved customer experience and operational efficiency, highlighting the resilience of its business.
See More
Rush Enterprises Approves $150 Million Stock Repurchase Program
- Repurchase Program Initiation: Rush Enterprises' Board of Directors has approved a new stock repurchase program authorizing the buyback of up to $150 million in Class A and B common stock, reflecting the company's strong confidence in its future cash flow generation.
- Strong Financial Performance: Despite ongoing industry challenges, Rush highlighted that its successful strategic initiatives and expense management have enhanced its earnings power, positioning the company to maintain resilience through market fluctuations.
- Historical Buyback Replacement: The new program replaces the previous repurchase plan initiated on December 3, 2024, which was later increased to $200 million on May 29, 2025, demonstrating the company's ongoing commitment to returning capital to shareholders.
- Flexible Repurchase Strategy: The new repurchase program will be executed flexibly based on market conditions and stock prices, set to expire on December 31, 2026, further enhancing the company's capital management capabilities in uncertain markets.
See More
Rush Enterprises Appoints New COO
- Executive Change: Rush Enterprises announced the appointment of Jody Pollard as COO, replacing Jason Wilder, who stepped down after commuting between Atlanta and Texas headquarters, highlighting challenges in executive stability within the company.
- Leadership Experience: Pollard, previously Senior VP of Truck Sales and Aftermarket Sales, has held multiple leadership roles at Rush Enterprises, including Senior VP of Operations and Regional General Manager, suggesting that her extensive industry experience will enhance operational efficiency.
- Strategic Reporting: As the new COO, Pollard will report directly to CEO M. Rush, indicating that the company will maintain close strategic collaboration at the executive level to address future market challenges.
- Industry Outlook: Rush Enterprises anticipates continued momentum in Class 8 orders into 2026, reflecting a return of clarity in the industry, which could enhance the company's competitive position and financial performance.
See More
RUSH ENTERPRISES NAMES JODY POLLARD AS NEW CHIEF OPERATING OFFICER
- Appointment Announcement: Rush Enterprises has announced the appointment of Jody Pollard as the new Chief Operating Officer.
- Leadership Role: Pollard will be responsible for overseeing the company's operations and strategic initiatives.
See More
Rush Enterprises COO Jason Wilder Resigns
- Executive Change: Rush Enterprises COO Jason Wilder's resignation marks a significant shift in the company's leadership, which could impact operational efficiency and strategic direction moving forward.
- Transition Plan: Michael J. McRoberts will assume COO responsibilities during the transition period, ensuring continuity in operations and minimizing uncertainties associated with the executive change.
- Industry Outlook: Despite the leadership change, Rush Enterprises anticipates continued momentum in Class 8 orders into 2026, reflecting a recovery in the industry and a rebound in market demand.
- Financial Transparency: The Q4 2025 earnings report from Rush Enterprises indicates stability in financial performance, which, despite the management transition, is likely to bolster investor confidence.
See More
La-Z-Boy and Others Set for Ex-Dividend Dates
- Ex-Dividend Schedule: La-Z-Boy Inc., McDonald's Corp, and Rush Enterprises Inc. will go ex-dividend on March 3, with quarterly dividends of $0.242, $1.86, and $0.19 respectively, demonstrating their commitment to shareholder returns.
- Dividend Yield Analysis: La-Z-Boy's estimated yield stands at 2.65%, McDonald's at 2.22%, and Rush Enterprises at 1.06%, reflecting their ability to provide returns amid stable profit conditions.
- Price Movement Expectations: Based on current stock prices, La-Z-Boy shares are expected to drop approximately 0.66% on the ex-dividend date, McDonald's by 0.56%, and Rush Enterprises by 0.27%, indicating market sensitivity to dividend payments.
- Market Performance Review: On Friday, La-Z-Boy shares rose about 1.6%, McDonald's by 0.5%, and Rush Enterprises by 0.7%, showcasing investor confidence in the future performance of these companies.
See More
Rush Enterprises Reports 2025 Financial Highlights with $7.4 Billion Revenue
- Annual Revenue Performance: In 2025, Rush Enterprises reported revenues of $7.4 billion and net income of $263.8 million, translating to $3.27 per diluted share, reflecting a 5.1% decline from 2024 yet demonstrating stable profitability amidst challenges.
- Dividend Declaration: The Board declared a cash dividend of $0.19 per share, payable on March 18, 2026, showcasing the company's commitment to returning value to shareholders even in a challenging market environment, thereby enhancing investor confidence.
- Market Expansion Strategy: In 2025, the company added two IC Bus dealerships in Canada and a full-service Peterbilt dealership in Tennessee, further strengthening its presence in strategic markets aimed at enhancing customer service and market share.
- Aftermarket Service Revenue: Aftermarket products and services accounted for 63.7% of total gross profits, totaling $2.5 billion; despite a soft overall market, the company maintained stable aftermarket revenues through improved customer experience and operational efficiency, highlighting the resilience of its business.
See More
Rush Enterprises Approves $150 Million Stock Repurchase Program
- Repurchase Program Initiation: Rush Enterprises' Board of Directors has approved a new stock repurchase program authorizing the buyback of up to $150 million in Class A and B common stock, reflecting the company's strong confidence in its future cash flow generation.
- Strong Financial Performance: Despite ongoing industry challenges, Rush highlighted that its successful strategic initiatives and expense management have enhanced its earnings power, positioning the company to maintain resilience through market fluctuations.
- Historical Buyback Replacement: The new program replaces the previous repurchase plan initiated on December 3, 2024, which was later increased to $200 million on May 29, 2025, demonstrating the company's ongoing commitment to returning capital to shareholders.
- Flexible Repurchase Strategy: The new repurchase program will be executed flexibly based on market conditions and stock prices, set to expire on December 31, 2026, further enhancing the company's capital management capabilities in uncertain markets.
See More
