Penelope Launches Classic Whiskey Series for Everyday Enjoyment
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 09 2026
0mins
Source: PRnewswire
- New Product Launch: Penelope Bourbon introduces its Classic Series, featuring Kentucky Straight Bourbon Whiskey and Straight Rye Whiskey, designed for everyday drinking occasions, marking the brand's ongoing commitment to whiskey innovation.
- Product Characteristics: The Kentucky Straight Bourbon Whiskey is crafted with a mashbill of 78% corn, 10% rye, and 12% malted barley, showcasing a rich aroma and flavor profile that appeals to a broad consumer base while satisfying whiskey aficionados.
- Market Positioning: Both expressions are bottled at 92 proof and priced at $44.99 and $34.99 respectively, set to launch in select markets this month with nationwide availability to follow, enhancing the brand's market share.
- Brand Development: Since its founding in 2018, Penelope Bourbon has rapidly grown into an award-winning premium whiskey brand, earning multiple industry accolades through its unique blending and innovation, demonstrating its competitiveness in the high-end whiskey market.
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Analyst Views on MGPI
Wall Street analysts forecast MGPI stock price to rise
4 Analyst Rating
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 15.760
Low
24.00
Averages
34.75
High
45.00
Current: 15.760
Low
24.00
Averages
34.75
High
45.00
About MGPI
MGP Ingredients, Inc. is a producer of branded and distilled spirits, as well as food ingredient solutions. Its offerings include bourbon and rye whiskeys, gins, and vodkas. It operates through three segments: Distilling Solutions, Branded Spirits, and Ingredient Solutions. Its Distilling Solutions Segment processes corn and other grains (including rye, barley, wheat, barley malt, and milo) into food-grade alcohol and distillery co-products, such as distillers feed, which are produced at its distilleries in Lawrenceburg, Indiana, and Bardstown, Kentucky. Branded Spirits segment consists of a portfolio of brands, which it produces through its distilleries and bottling facilities and sells to distributors or to state governments that directly control the sale of alcohol. Its Ingredient Solutions segment consists of specialty wheat starches, specialty wheat proteins, commodity wheat starches, and commodity wheat protein products which are sold to customers pursuant to purchase orders.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Penelope Launches Classic Whiskey Series for Everyday Enjoyment
- New Product Launch: Penelope Bourbon introduces its Classic Series, featuring Kentucky Straight Bourbon Whiskey and Straight Rye Whiskey, designed for everyday drinking occasions, marking the brand's ongoing commitment to whiskey innovation.
- Product Characteristics: The Kentucky Straight Bourbon Whiskey is crafted with a mashbill of 78% corn, 10% rye, and 12% malted barley, showcasing a rich aroma and flavor profile that appeals to a broad consumer base while satisfying whiskey aficionados.
- Market Positioning: Both expressions are bottled at 92 proof and priced at $44.99 and $34.99 respectively, set to launch in select markets this month with nationwide availability to follow, enhancing the brand's market share.
- Brand Development: Since its founding in 2018, Penelope Bourbon has rapidly grown into an award-winning premium whiskey brand, earning multiple industry accolades through its unique blending and innovation, demonstrating its competitiveness in the high-end whiskey market.
See More
Penelope Bourbon Launches Classic Series of Whiskeys
- New Product Launch: Penelope Bourbon introduces its Classic Series, featuring Kentucky Straight Bourbon and Straight Rye Whiskeys, aimed at providing high-quality options for everyday drinking occasions, marking the brand's ongoing commitment to whiskey innovation.
- Product Features: The Kentucky Straight Bourbon is crafted with a mashbill of 78% corn, 10% rye, and 12% malted barley, showcasing rich aromas and flavors that appeal to a broad consumer base, further solidifying Penelope's position in the premium whiskey market.
- Market Strategy: Both expressions are bottled at 92 proof and priced at $44.99 and $34.99 respectively, set to launch in select markets this month with nationwide availability to follow, demonstrating Penelope's ambition for market expansion.
- Brand Development: Since its founding in 2018, Penelope Bourbon has rapidly grown into an award-winning premium whiskey brand, earning multiple industry accolades through innovation and quality products, thereby enhancing brand recognition and consumer loyalty.
See More
Penelope Bourbon Launches Blackberry Old Fashioned Cocktail
- New Product Launch: Penelope Bourbon introduces the Blackberry Old Fashioned cocktail at a retail price of $29.99, aimed at enhancing at-home gatherings and solidifying its position in the premium cocktail market.
- Product Features: This cocktail blends straight bourbon, rye whiskey, orange bitters, and blackberry simple syrup, showcasing vibrant fruit notes while providing a convenient, high-quality drinking experience that meets consumer demand for elevated ready-to-drink cocktails.
- Market Trend: As consumer preference shifts towards high-quality ready-to-drink cocktails, the founder of Penelope Bourbon notes that the launch of the Blackberry Old Fashioned not only enriches the product lineup but also attracts more consumers seeking convenience and quality.
- Brand Growth: Founded in 2018, Penelope Bourbon has rapidly grown into an award-winning premium whiskey brand, demonstrating strong market potential through its unique blends and innovations, thereby establishing a significant presence in the industry.
See More
Penelope Bourbon Launches Blackberry Old Fashioned Cocktail
- Product Launch: Penelope Bourbon introduces the Blackberry Old Fashioned cocktail at a retail price of $29.99, aiming to provide a convenient high-quality drink for summer gatherings, thereby solidifying its position in the rapidly growing premium whiskey market.
- Flavor Innovation: This cocktail blends straight bourbon and blackberry simple syrup, offering a vibrant, fruit-forward twist on the classic drink, catering to consumer demand for high-quality ready-to-drink cocktails and enhancing brand appeal.
- Market Trend: Founder Michael Paladini notes that consumers are increasingly gravitating towards elevated ready-to-drink cocktails, and the launch of the Blackberry Old Fashioned responds to this trend by providing a familiar yet novel drink option.
- Brand Development: Since its founding in 2018, Penelope Bourbon has become one of the fastest-growing premium whiskey brands, with its products winning multiple awards in international competitions, showcasing its competitiveness and innovative capabilities in the market.
See More
Iran Peace Talks Collapse Impact Food Stocks
- Cost Pressure: The collapse of Iran peace talks has led to increased raw material costs for food companies, with Kraft Heinz expecting a 4% rise in input costs this year, directly impacting its profit margins.
- Market Overreaction: Despite the stock market's sharp reaction, with MGP Ingredients and Freshpet falling 4.8% and 5.5% respectively, this may present buying opportunities for investors looking for quality stocks.
- Freshpet Financial Performance: Freshpet reported a 14% year-over-year increase in net sales for Q3, reaching $288.8 million, exceeding analyst expectations and demonstrating strong market demand and profitability.
- Stock Price Volatility: Freshpet has declined 16.3% year-to-date, currently trading at $50.34, which is 43.8% below its 52-week high of $89.64, reflecting market caution regarding its future performance.
See More
Penelope Bourbon Launches Limited Edition Whiskey Collection
- Limited Edition Launch: Penelope Bourbon has unveiled a new limited edition whiskey collection called 'Architects of Golf,' featuring three expressions inspired by the brand's golf origins, which is expected to attract golf enthusiasts and whiskey collectors alike.
- Unique Brewing Techniques: The collection showcases distinct stave finishing techniques applied at varying intensities and durations, allowing consumers to experience the subtle nuances of the whiskey, thereby enhancing the brand's competitive edge in the market.
- Marketing Campaign: To celebrate the launch, Penelope Bourbon has introduced the 'Classic Club Sports Sweepstakes,' offering consumers a chance to win trips to premier tennis or golf tournaments nationwide, further strengthening the brand's engagement with its audience.
- Pricing and Availability: Each bottle in the 'Architects of Golf' collection is priced at $59.99 and will be available in limited quantities at select retailers nationwide later this month, aiming to attract more consumers through high quality and unique experiences.
See More
Penelope Launches Classic Whiskey Series for Everyday Enjoyment
- New Product Launch: Penelope Bourbon introduces its Classic Series, featuring Kentucky Straight Bourbon Whiskey and Straight Rye Whiskey, designed for everyday drinking occasions, marking the brand's ongoing commitment to whiskey innovation.
- Product Characteristics: The Kentucky Straight Bourbon Whiskey is crafted with a mashbill of 78% corn, 10% rye, and 12% malted barley, showcasing a rich aroma and flavor profile that appeals to a broad consumer base while satisfying whiskey aficionados.
- Market Positioning: Both expressions are bottled at 92 proof and priced at $44.99 and $34.99 respectively, set to launch in select markets this month with nationwide availability to follow, enhancing the brand's market share.
- Brand Development: Since its founding in 2018, Penelope Bourbon has rapidly grown into an award-winning premium whiskey brand, earning multiple industry accolades through its unique blending and innovation, demonstrating its competitiveness in the high-end whiskey market.
See More
Penelope Bourbon Launches Classic Series of Whiskeys
- New Product Launch: Penelope Bourbon introduces its Classic Series, featuring Kentucky Straight Bourbon and Straight Rye Whiskeys, aimed at providing high-quality options for everyday drinking occasions, marking the brand's ongoing commitment to whiskey innovation.
- Product Features: The Kentucky Straight Bourbon is crafted with a mashbill of 78% corn, 10% rye, and 12% malted barley, showcasing rich aromas and flavors that appeal to a broad consumer base, further solidifying Penelope's position in the premium whiskey market.
- Market Strategy: Both expressions are bottled at 92 proof and priced at $44.99 and $34.99 respectively, set to launch in select markets this month with nationwide availability to follow, demonstrating Penelope's ambition for market expansion.
- Brand Development: Since its founding in 2018, Penelope Bourbon has rapidly grown into an award-winning premium whiskey brand, earning multiple industry accolades through innovation and quality products, thereby enhancing brand recognition and consumer loyalty.
See More
Penelope Bourbon Launches Blackberry Old Fashioned Cocktail
- New Product Launch: Penelope Bourbon introduces the Blackberry Old Fashioned cocktail at a retail price of $29.99, aimed at enhancing at-home gatherings and solidifying its position in the premium cocktail market.
- Product Features: This cocktail blends straight bourbon, rye whiskey, orange bitters, and blackberry simple syrup, showcasing vibrant fruit notes while providing a convenient, high-quality drinking experience that meets consumer demand for elevated ready-to-drink cocktails.
- Market Trend: As consumer preference shifts towards high-quality ready-to-drink cocktails, the founder of Penelope Bourbon notes that the launch of the Blackberry Old Fashioned not only enriches the product lineup but also attracts more consumers seeking convenience and quality.
- Brand Growth: Founded in 2018, Penelope Bourbon has rapidly grown into an award-winning premium whiskey brand, demonstrating strong market potential through its unique blends and innovations, thereby establishing a significant presence in the industry.
See More
Penelope Bourbon Launches Blackberry Old Fashioned Cocktail
- Product Launch: Penelope Bourbon introduces the Blackberry Old Fashioned cocktail at a retail price of $29.99, aiming to provide a convenient high-quality drink for summer gatherings, thereby solidifying its position in the rapidly growing premium whiskey market.
- Flavor Innovation: This cocktail blends straight bourbon and blackberry simple syrup, offering a vibrant, fruit-forward twist on the classic drink, catering to consumer demand for high-quality ready-to-drink cocktails and enhancing brand appeal.
- Market Trend: Founder Michael Paladini notes that consumers are increasingly gravitating towards elevated ready-to-drink cocktails, and the launch of the Blackberry Old Fashioned responds to this trend by providing a familiar yet novel drink option.
- Brand Development: Since its founding in 2018, Penelope Bourbon has become one of the fastest-growing premium whiskey brands, with its products winning multiple awards in international competitions, showcasing its competitiveness and innovative capabilities in the market.
See More
Iran Peace Talks Collapse Impact Food Stocks
- Cost Pressure: The collapse of Iran peace talks has led to increased raw material costs for food companies, with Kraft Heinz expecting a 4% rise in input costs this year, directly impacting its profit margins.
- Market Overreaction: Despite the stock market's sharp reaction, with MGP Ingredients and Freshpet falling 4.8% and 5.5% respectively, this may present buying opportunities for investors looking for quality stocks.
- Freshpet Financial Performance: Freshpet reported a 14% year-over-year increase in net sales for Q3, reaching $288.8 million, exceeding analyst expectations and demonstrating strong market demand and profitability.
- Stock Price Volatility: Freshpet has declined 16.3% year-to-date, currently trading at $50.34, which is 43.8% below its 52-week high of $89.64, reflecting market caution regarding its future performance.
See More
Penelope Bourbon Launches Limited Edition Whiskey Collection
- Limited Edition Launch: Penelope Bourbon has unveiled a new limited edition whiskey collection called 'Architects of Golf,' featuring three expressions inspired by the brand's golf origins, which is expected to attract golf enthusiasts and whiskey collectors alike.
- Unique Brewing Techniques: The collection showcases distinct stave finishing techniques applied at varying intensities and durations, allowing consumers to experience the subtle nuances of the whiskey, thereby enhancing the brand's competitive edge in the market.
- Marketing Campaign: To celebrate the launch, Penelope Bourbon has introduced the 'Classic Club Sports Sweepstakes,' offering consumers a chance to win trips to premier tennis or golf tournaments nationwide, further strengthening the brand's engagement with its audience.
- Pricing and Availability: Each bottle in the 'Architects of Golf' collection is priced at $59.99 and will be available in limited quantities at select retailers nationwide later this month, aiming to attract more consumers through high quality and unique experiences.
See More
