MOGU Announces Unaudited Financial Results for the Six Months Ended March 31, 2025 and Fiscal Year 2025
Financial Performance Overview: MOGU Inc. reported a 3% increase in total revenues to RMB79.4 million for the six months ending March 31, 2025, despite facing challenges with declining gross merchandise value (GMV), which decreased by approximately 29%. The company also experienced a significant operational loss of RMB59.7 million compared to RMB27.1 million in the same period the previous year.
Strategic Initiatives and Future Outlook: The CEO highlighted efforts to support content creators and sign new fashion KOLs from other platforms, aiming to enhance sales growth and expand beyond its core platform. Despite the current losses, there are early signs of success in narrowing GMV decline, indicating potential for future recovery and growth.
Trade with 70% Backtested Accuracy
Analyst Views on MOGU
About MOGU
About the author
MOGU Reports Strong 1H 2025 Financial Results
- Earnings Performance: MOGU achieved a non-GAAP EPS of $0.77 for 1H 2025, indicating a significant enhancement in profitability and reflecting the company's strengthened competitive position in the market.
- Revenue Growth: The reported revenue of $9.6 million demonstrates an increase compared to the previous year, highlighting the effectiveness of its business model and sustained market demand.
- Live Video Business Growth: For the six months ended September 30, 2025, the GMV associated with live video broadcasts increased by 24.3% year-over-year to RMB 1,734 million (approximately $243.6 million), showcasing the strong growth potential of this segment.
- Overall GMV Performance: The total GMV for 1H 2025 reached RMB 1,790 million (approximately $251.4 million), reflecting a 24.1% year-over-year increase, further proving MOGU's ongoing expansion in the e-commerce sector and its rising market share.
MOGU Inc. Reports Key Highlights for H1 FY2026
- Revenue Growth: In the first half of fiscal year 2026, MOGU Inc. reported total revenues of RMB 68.7 million (approximately $9.6 million), reflecting an 11% year-over-year increase that underscores the company's stability and growth potential in the market.
- Significant GMV Increase: The gross merchandise value (GMV) associated with live video broadcasts surged by 24.3% year-over-year to RMB 1.734 billion (approximately $243.6 million), indicating the effectiveness of the company's KOL-driven e-commerce model.
- Reduced Operating Loss: The operating loss for the first half was RMB 32.0 million, an improvement from RMB 41.4 million in the same period last year, demonstrating the company's focus on cost control and efficiency enhancements.
- Net Income Turnaround: MOGU achieved a net income of RMB 50.5 million (approximately $7.1 million), contrasting sharply with a net loss of RMB 24.1 million in the prior year, highlighting a significant improvement in profitability.
MOGU Acquires Less Than 1% Stake in AI Firm for RMB 100 Million
- Acquisition Action: MOGU, through its wholly-owned subsidiary Hangzhou Shiqu Information Technology Co., Ltd., has signed an agreement to acquire less than 1% of the registered capital in a China-based AI infrastructure technology company for RMB 100 million (approximately USD 14.2 million), aiming to enhance its competitiveness in the rapidly growing AI market.
- Market Strategy: This acquisition not only represents an investment in the AI sector but will also provide MOGU with new technological support, further improving the user experience on its online fashion and lifestyle platform, thereby attracting more consumers.
- Capital Operations: Through this transaction, MOGU demonstrates its flexibility in capital operations by strategically investing in market opportunities, which is expected to lay the groundwork for future business growth.
- Forward-Looking Statements: The announcement includes forward-looking statements indicating that MOGU will continue to monitor market dynamics and actively explore more investment opportunities to adapt to industry changes and evolving consumer demands.
MOGU Reveals New Auditor Appointment
Auditor Transition: MOGU Inc. has dismissed PricewaterhouseCoopers Zhong Tian LLP as its auditor and appointed Marcum Asia CPAs LLP as the new auditor, effective November 13, 2025, with the transition approved by the Audit Committee.
Former Auditor's Reports: The reports from the former auditor for the fiscal years ending March 31, 2025, and March 31, 2024, contained no adverse opinions, and there were no disagreements or reportable events, aside from noted material weaknesses in internal controls.
Material Weaknesses: The material weaknesses identified include insufficient financial reporting personnel knowledgeable in U.S. GAAP, inadequate controls over account reconciliations, and lack of periodic reviews of high-risk activities in the accounting system.
Forward-Looking Statements: The announcement includes forward-looking statements regarding MOGU's expectations and plans, which are subject to risks and uncertainties, as outlined in their filings with the U.S. Securities and Exchange Commission.
Nasdaq Surges More Than 150 Points; Kroger's Earnings Exceed Expectations
U.S. Stock Market Performance: U.S. stocks saw gains, with the Dow up 1.32%, Nasdaq rising 0.72%, and S&P 500 increasing by 0.80%. Consumer discretionary shares led the rise, while communication services stocks experienced a slight decline.
Kroger's Earnings Report: Kroger reported better-than-expected second-quarter earnings, with adjusted EPS of $1.04, surpassing estimates. The company also raised its FY25 adjusted EPS outlook and projected a sales increase.
Notable Stock Movements: MOGU Inc. shares surged 110% after a digital currency allocation announcement, while Opendoor Technologies and Vince Holding Corp. also saw significant gains. Conversely, Robin Energy Ltd. and Avidity Biosciences experienced sharp declines.
Global Market Trends: European shares rose, with the eurozone's STOXX 600 up 0.47%, while Asian markets closed mostly higher. Economic indicators showed a 2.9% rise in the Consumer Price Index and an increase in initial jobless claims.
Reasons Behind Today's Increase in MOGU Stock
MOGU's Investment in Digital Currencies: MOGU Inc. plans to invest up to $20 million in digital currencies like Bitcoin, Ethereum, and Solana to diversify its treasury assets, with the board approving this initiative on September 9.
Financial Performance and Stock Surge: The company reported a 3% year-over-year revenue increase to RMB79.4 million, but faced a nearly 29% decline in gross merchandise value (GMV) related to live video broadcasts. Despite these challenges, MOGU's shares surged over 120% to $5.51.
MOGU Reports Strong 1H 2025 Financial Results
- Earnings Performance: MOGU achieved a non-GAAP EPS of $0.77 for 1H 2025, indicating a significant enhancement in profitability and reflecting the company's strengthened competitive position in the market.
- Revenue Growth: The reported revenue of $9.6 million demonstrates an increase compared to the previous year, highlighting the effectiveness of its business model and sustained market demand.
- Live Video Business Growth: For the six months ended September 30, 2025, the GMV associated with live video broadcasts increased by 24.3% year-over-year to RMB 1,734 million (approximately $243.6 million), showcasing the strong growth potential of this segment.
- Overall GMV Performance: The total GMV for 1H 2025 reached RMB 1,790 million (approximately $251.4 million), reflecting a 24.1% year-over-year increase, further proving MOGU's ongoing expansion in the e-commerce sector and its rising market share.
MOGU Inc. Reports Key Highlights for H1 FY2026
- Revenue Growth: In the first half of fiscal year 2026, MOGU Inc. reported total revenues of RMB 68.7 million (approximately $9.6 million), reflecting an 11% year-over-year increase that underscores the company's stability and growth potential in the market.
- Significant GMV Increase: The gross merchandise value (GMV) associated with live video broadcasts surged by 24.3% year-over-year to RMB 1.734 billion (approximately $243.6 million), indicating the effectiveness of the company's KOL-driven e-commerce model.
- Reduced Operating Loss: The operating loss for the first half was RMB 32.0 million, an improvement from RMB 41.4 million in the same period last year, demonstrating the company's focus on cost control and efficiency enhancements.
- Net Income Turnaround: MOGU achieved a net income of RMB 50.5 million (approximately $7.1 million), contrasting sharply with a net loss of RMB 24.1 million in the prior year, highlighting a significant improvement in profitability.
MOGU Acquires Less Than 1% Stake in AI Firm for RMB 100 Million
- Acquisition Action: MOGU, through its wholly-owned subsidiary Hangzhou Shiqu Information Technology Co., Ltd., has signed an agreement to acquire less than 1% of the registered capital in a China-based AI infrastructure technology company for RMB 100 million (approximately USD 14.2 million), aiming to enhance its competitiveness in the rapidly growing AI market.
- Market Strategy: This acquisition not only represents an investment in the AI sector but will also provide MOGU with new technological support, further improving the user experience on its online fashion and lifestyle platform, thereby attracting more consumers.
- Capital Operations: Through this transaction, MOGU demonstrates its flexibility in capital operations by strategically investing in market opportunities, which is expected to lay the groundwork for future business growth.
- Forward-Looking Statements: The announcement includes forward-looking statements indicating that MOGU will continue to monitor market dynamics and actively explore more investment opportunities to adapt to industry changes and evolving consumer demands.
MOGU Reveals New Auditor Appointment
Auditor Transition: MOGU Inc. has dismissed PricewaterhouseCoopers Zhong Tian LLP as its auditor and appointed Marcum Asia CPAs LLP as the new auditor, effective November 13, 2025, with the transition approved by the Audit Committee.
Former Auditor's Reports: The reports from the former auditor for the fiscal years ending March 31, 2025, and March 31, 2024, contained no adverse opinions, and there were no disagreements or reportable events, aside from noted material weaknesses in internal controls.
Material Weaknesses: The material weaknesses identified include insufficient financial reporting personnel knowledgeable in U.S. GAAP, inadequate controls over account reconciliations, and lack of periodic reviews of high-risk activities in the accounting system.
Forward-Looking Statements: The announcement includes forward-looking statements regarding MOGU's expectations and plans, which are subject to risks and uncertainties, as outlined in their filings with the U.S. Securities and Exchange Commission.
Nasdaq Surges More Than 150 Points; Kroger's Earnings Exceed Expectations
U.S. Stock Market Performance: U.S. stocks saw gains, with the Dow up 1.32%, Nasdaq rising 0.72%, and S&P 500 increasing by 0.80%. Consumer discretionary shares led the rise, while communication services stocks experienced a slight decline.
Kroger's Earnings Report: Kroger reported better-than-expected second-quarter earnings, with adjusted EPS of $1.04, surpassing estimates. The company also raised its FY25 adjusted EPS outlook and projected a sales increase.
Notable Stock Movements: MOGU Inc. shares surged 110% after a digital currency allocation announcement, while Opendoor Technologies and Vince Holding Corp. also saw significant gains. Conversely, Robin Energy Ltd. and Avidity Biosciences experienced sharp declines.
Global Market Trends: European shares rose, with the eurozone's STOXX 600 up 0.47%, while Asian markets closed mostly higher. Economic indicators showed a 2.9% rise in the Consumer Price Index and an increase in initial jobless claims.
Reasons Behind Today's Increase in MOGU Stock
MOGU's Investment in Digital Currencies: MOGU Inc. plans to invest up to $20 million in digital currencies like Bitcoin, Ethereum, and Solana to diversify its treasury assets, with the board approving this initiative on September 9.
Financial Performance and Stock Surge: The company reported a 3% year-over-year revenue increase to RMB79.4 million, but faced a nearly 29% decline in gross merchandise value (GMV) related to live video broadcasts. Despite these challenges, MOGU's shares surged over 120% to $5.51.
