MINISO Group Q1 Earnings Report Analysis
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Source: seekingalpha
- Earnings Performance: MINISO Group reported a Q1 non-GAAP EPS of $0.26, missing expectations by $0.04, indicating pressure on profitability that could affect investor confidence.
- Revenue Growth: The company achieved revenue of $824.6 million in Q1, a 28.5% year-over-year increase, exceeding market expectations by $10.83 million, demonstrating strong demand and sales growth for the brand.
- Store Expansion: As of March 31, 2026, MINISO's total store count reached 8,565, representing a net increase of 797 stores year-over-year, showcasing the company's strategic commitment to expansion and enhancing market coverage.
- Cash Flow Status: The net cash from operating activities for Q1 was RMB 365.2 million (approximately $52.9 million), with free cash flow at RMB 94.6 million (approximately $13.7 million), reflecting the company's robust performance in capital expenditure and cash management.
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Analyst Views on MNSO
Wall Street analysts forecast MNSO stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 12.570
Low
23.00
Averages
25.33
High
27.00
Current: 12.570
Low
23.00
Averages
25.33
High
27.00
About MNSO
MINISO Group Holding Ltd is an investment holding company primarily engaged in the design, retail and wholesale of lifestyle products and toys. The brands include MINISO and TOP TOY. The MINISO brand primarily provides various lifestyle products, covering home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, as well as stationery and gifts. The TOP TOY brand primarily provides toys, including blind boxes, toy bricks, model figures, three dimensional (3D) building blocks and collectible dolls. The Company primarily operates its businesses in the domestic market and overseas markets, including other parts of Asia, America and Europe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
MINISO Group Reports Q1 2026 Earnings Exceeding Expectations
- Significant Revenue Growth: MINISO's revenue for Q1 2026 reached nearly RMB 5.7 billion, growing by 28.5% and exceeding the high end of previous guidance, indicating strong market performance and growth potential.
- Store Expansion and Sales Increase: The addition of 318 stores in China, despite less than 10% growth, resulted in a 25% increase in offline store GMV, demonstrating positive progress in optimizing the offline retail experience.
- Strong New Product Performance: YOYO surpassed RMB 100 million in sales within six months of launch, reflecting robust market acceptance and consumer demand, further driving overall revenue growth for the company.
- Optimistic Future Outlook: Management expects high double-digit revenue growth for the full year of 2026, with net store additions projected between 450 and 500, showcasing the company's confidence and strategic planning for future market expansion.
See More
MINISO Reports Significant Growth in Earnings, Strong International Market Performance
- Significant Revenue Growth: MINISO Group reported Q1 2026 revenue of RMB 5.7 billion, reflecting a 28.5% year-over-year increase that exceeded high-end guidance, indicating strong market performance.
- Adjusted Net Profit Increase: The company achieved an adjusted net profit of RMB 630 million, up 8%, while operating cash flow surged by 40%, demonstrating effective cost control and cash management strategies.
- International Market Expansion: Top toy revenue grew by 51.4% to RMB 510 million, with overseas revenue increasing by 22%, showcasing MINISO's successful expansion and enhanced brand presence in international markets.
- Store Upgrade Strategy Effectiveness: The company renovated approximately 80 stores, resulting in a 50% increase in average daily sales, and plans to renovate over 300 stores in 2026, further enhancing franchisee profitability and market competitiveness.
See More
MINISO Group Q1 Earnings Report Analysis
- Earnings Performance: MINISO Group reported a Q1 non-GAAP EPS of $0.26, missing expectations by $0.04, indicating pressure on profitability that could affect investor confidence.
- Revenue Growth: The company achieved revenue of $824.6 million in Q1, a 28.5% year-over-year increase, exceeding market expectations by $10.83 million, demonstrating strong demand and sales growth for the brand.
- Store Expansion: As of March 31, 2026, MINISO's total store count reached 8,565, representing a net increase of 797 stores year-over-year, showcasing the company's strategic commitment to expansion and enhancing market coverage.
- Cash Flow Status: The net cash from operating activities for Q1 was RMB 365.2 million (approximately $52.9 million), with free cash flow at RMB 94.6 million (approximately $13.7 million), reflecting the company's robust performance in capital expenditure and cash management.
See More
MINISO Reports 28.5% Revenue Growth in Q1
- Significant Revenue Growth: MINISO's total revenue for Q1 reached RMB 5.688 billion, reflecting a 28.5% year-over-year increase that surpassed market expectations, demonstrating the company's strong performance in the fast-moving consumer goods sector and further solidifying its market position.
- Substantial Profit Increase: Operating profit surged 114.3% year-over-year to RMB 1.521 billion, with an operating margin rising to 26.7%, indicating significant improvements in cost control and operational efficiency, thereby enhancing future profitability.
- Store Network Expansion: As of March 31, 2026, MINISO's global store count reached 8,565, representing a net increase of 797 stores year-over-year, with approximately 56% of new openings in overseas markets, showcasing the successful implementation of the company's internationalization strategy.
- Ongoing Shareholder Returns: The company distributed cash dividends totaling USD 115.8 million in April and May 2026, bringing total shareholder returns to RMB 6.2 billion since its U.S. IPO in 2020, reflecting the company's commitment to shareholders and confidence in future growth.
See More
MINISO Reports Significant Growth in Q1 2026 Financial Results
- Significant Revenue Growth: MINISO's revenue for Q1 2026 reached RMB 5.688 billion, representing a 28.5% year-over-year increase, exceeding market expectations and demonstrating the company's strong performance in the fast-moving consumer goods sector, further solidifying its market position.
- Substantial Profit Increase: Operating profit surged 114.3% year-over-year to RMB 1.521 billion, with an operating margin of 26.7%, reflecting the company's success in cost control and operational efficiency, thereby boosting investor confidence.
- Store Network Expansion: As of March 31, 2026, MINISO's total store count reached 8,565, a net increase of 797 stores year-over-year, showcasing the company's ongoing expansion in both domestic and international markets, particularly highlighting growth potential in overseas markets.
- Increased Shareholder Returns: The company distributed cash dividends of USD 115.8 million in April and May 2026, bringing total shareholder returns to RMB 6.2 billion since its U.S. IPO in 2020, indicating a commitment to providing stable returns to shareholders.
See More
MINISO Shares Enter Oversold Territory
- Oversold Signal: MINISO Group (Ticker: MNSO) saw its shares drop to $13.37 on Friday, resulting in an RSI of 29.7, indicating an oversold condition that may attract bullish investors looking for buying opportunities.
- Market Comparison: In contrast to the S&P 500 ETF (SPY) with an RSI of 72.1, MNSO's 29.7 RSI suggests that the recent heavy selling may be exhausting, prompting investors to consider entry points.
- Price Fluctuation Range: MNSO's 52-week low is $13.37, with a high of $26.74, while the last trade was at $13.53, indicating the stock is hovering at a low level with potential for a rebound.
- Investor Focus: As MNSO enters oversold territory, investors should monitor the stock for rebound opportunities, especially in the current market environment where oversold conditions may signal short-term buying moments.
See More
MINISO Group Reports Q1 2026 Earnings Exceeding Expectations
- Significant Revenue Growth: MINISO's revenue for Q1 2026 reached nearly RMB 5.7 billion, growing by 28.5% and exceeding the high end of previous guidance, indicating strong market performance and growth potential.
- Store Expansion and Sales Increase: The addition of 318 stores in China, despite less than 10% growth, resulted in a 25% increase in offline store GMV, demonstrating positive progress in optimizing the offline retail experience.
- Strong New Product Performance: YOYO surpassed RMB 100 million in sales within six months of launch, reflecting robust market acceptance and consumer demand, further driving overall revenue growth for the company.
- Optimistic Future Outlook: Management expects high double-digit revenue growth for the full year of 2026, with net store additions projected between 450 and 500, showcasing the company's confidence and strategic planning for future market expansion.
See More
MINISO Reports Significant Growth in Earnings, Strong International Market Performance
- Significant Revenue Growth: MINISO Group reported Q1 2026 revenue of RMB 5.7 billion, reflecting a 28.5% year-over-year increase that exceeded high-end guidance, indicating strong market performance.
- Adjusted Net Profit Increase: The company achieved an adjusted net profit of RMB 630 million, up 8%, while operating cash flow surged by 40%, demonstrating effective cost control and cash management strategies.
- International Market Expansion: Top toy revenue grew by 51.4% to RMB 510 million, with overseas revenue increasing by 22%, showcasing MINISO's successful expansion and enhanced brand presence in international markets.
- Store Upgrade Strategy Effectiveness: The company renovated approximately 80 stores, resulting in a 50% increase in average daily sales, and plans to renovate over 300 stores in 2026, further enhancing franchisee profitability and market competitiveness.
See More
MINISO Group Q1 Earnings Report Analysis
- Earnings Performance: MINISO Group reported a Q1 non-GAAP EPS of $0.26, missing expectations by $0.04, indicating pressure on profitability that could affect investor confidence.
- Revenue Growth: The company achieved revenue of $824.6 million in Q1, a 28.5% year-over-year increase, exceeding market expectations by $10.83 million, demonstrating strong demand and sales growth for the brand.
- Store Expansion: As of March 31, 2026, MINISO's total store count reached 8,565, representing a net increase of 797 stores year-over-year, showcasing the company's strategic commitment to expansion and enhancing market coverage.
- Cash Flow Status: The net cash from operating activities for Q1 was RMB 365.2 million (approximately $52.9 million), with free cash flow at RMB 94.6 million (approximately $13.7 million), reflecting the company's robust performance in capital expenditure and cash management.
See More
MINISO Reports 28.5% Revenue Growth in Q1
- Significant Revenue Growth: MINISO's total revenue for Q1 reached RMB 5.688 billion, reflecting a 28.5% year-over-year increase that surpassed market expectations, demonstrating the company's strong performance in the fast-moving consumer goods sector and further solidifying its market position.
- Substantial Profit Increase: Operating profit surged 114.3% year-over-year to RMB 1.521 billion, with an operating margin rising to 26.7%, indicating significant improvements in cost control and operational efficiency, thereby enhancing future profitability.
- Store Network Expansion: As of March 31, 2026, MINISO's global store count reached 8,565, representing a net increase of 797 stores year-over-year, with approximately 56% of new openings in overseas markets, showcasing the successful implementation of the company's internationalization strategy.
- Ongoing Shareholder Returns: The company distributed cash dividends totaling USD 115.8 million in April and May 2026, bringing total shareholder returns to RMB 6.2 billion since its U.S. IPO in 2020, reflecting the company's commitment to shareholders and confidence in future growth.
See More
MINISO Reports Significant Growth in Q1 2026 Financial Results
- Significant Revenue Growth: MINISO's revenue for Q1 2026 reached RMB 5.688 billion, representing a 28.5% year-over-year increase, exceeding market expectations and demonstrating the company's strong performance in the fast-moving consumer goods sector, further solidifying its market position.
- Substantial Profit Increase: Operating profit surged 114.3% year-over-year to RMB 1.521 billion, with an operating margin of 26.7%, reflecting the company's success in cost control and operational efficiency, thereby boosting investor confidence.
- Store Network Expansion: As of March 31, 2026, MINISO's total store count reached 8,565, a net increase of 797 stores year-over-year, showcasing the company's ongoing expansion in both domestic and international markets, particularly highlighting growth potential in overseas markets.
- Increased Shareholder Returns: The company distributed cash dividends of USD 115.8 million in April and May 2026, bringing total shareholder returns to RMB 6.2 billion since its U.S. IPO in 2020, indicating a commitment to providing stable returns to shareholders.
See More
MINISO Shares Enter Oversold Territory
- Oversold Signal: MINISO Group (Ticker: MNSO) saw its shares drop to $13.37 on Friday, resulting in an RSI of 29.7, indicating an oversold condition that may attract bullish investors looking for buying opportunities.
- Market Comparison: In contrast to the S&P 500 ETF (SPY) with an RSI of 72.1, MNSO's 29.7 RSI suggests that the recent heavy selling may be exhausting, prompting investors to consider entry points.
- Price Fluctuation Range: MNSO's 52-week low is $13.37, with a high of $26.74, while the last trade was at $13.53, indicating the stock is hovering at a low level with potential for a rebound.
- Investor Focus: As MNSO enters oversold territory, investors should monitor the stock for rebound opportunities, especially in the current market environment where oversold conditions may signal short-term buying moments.
See More
