MediaAlpha Under Investigation for FTC Settlement and Allegations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 01 2026
0mins
Source: Globenewswire
- FTC Investigation Background: The FTC informed MediaAlpha in October 2024 of its intention to file a complaint alleging violations of Section 5(a) of the FTC Act and related rules, focusing on misleading advertising and false claims, particularly regarding health insurance products, which could expose the company to significant legal and financial risks.
- Settlement Amount and Impact: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement governance reforms to restrict future advertising and marketing practices, a move that not only affects the company's financial standing but may also have long-term repercussions on its market reputation.
- Insider Trading Concerns: During the FTC complaint proceedings, MediaAlpha insiders sold large amounts of stock, raising questions about whether management exploited non-public information for personal gain, which could lead to diminished shareholder trust in corporate governance and affect future investment decisions.
- Legal Consultation Opportunities: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to seek more information and consider legal options to protect their interests and address potential financial losses.
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Analyst Views on MAX
Wall Street analysts forecast MAX stock price to rise
6 Analyst Rating
6 Buy
0 Hold
0 Sell
Strong Buy
Current: 10.020
Low
15.00
Averages
16.75
High
19.00
Current: 10.020
Low
15.00
Averages
16.75
High
19.00
About MAX
MediaAlpha, Inc. is an online customer acquisition platform for insurance in property and casualty, health, and life. The Company's technology platform brings together insurance carriers, agents, and high-intent consumers through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate hundreds of variables to generate conversion probabilities for each consumer, enabling its partners to align customer acquisition costs with expected customer LTV across the platform. Its platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking, resulting in accurate customer acquisition and LTV predictions. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
MediaAlpha Faces FTC Investigation and Lawsuit
- FTC Investigation Background: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint for violations of Section 5(a) of the FTC Act and other regulations, alleging misleading advertising and false claims, particularly regarding health insurance products.
- Settlement Amount and Governance Reforms: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement various governance reforms to restrict future advertising and marketing practices, indicating significant compliance pressures on the company.
- Insider Trading Concerns: During the pendency of the FTC's complaint, MediaAlpha insiders sold large amounts of stock, raising questions about whether management exploited undisclosed information, which could undermine shareholder trust in corporate governance.
- Legal Consultation Opportunities: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information to explore legal options, highlighting the need for shareholder rights protection in this matter.
See More
MediaAlpha Faces FTC Investigation and Lawsuit
- FTC Investigation Initiated: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint alleging violations of Section 5(a) of the FTC Act, particularly concerning misleading advertising and false claims regarding health insurance products, which poses significant legal risks for the company.
- Settlement Amount of $45 Million: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement governance reforms to restrict future advertising practices, a move that not only impacts the company's financial standing but also its market reputation.
- Insider Trading Raises Concerns: During the FTC's complaint proceedings, significant stock sales by MediaAlpha insiders raised questions about whether management exploited non-public information, potentially undermining shareholder trust in corporate governance.
- Legal Options for Shareholders: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information for legal support, indicating that the company's legal challenges may affect its future operations and shareholder value.
See More
MAX Resource Corp. Completes Debt and Option Transactions with Bolt Metals
- Debt Settlement Transaction: MAX Resource Corp. has finalized a debt settlement with Bolt Metals, where Bolt issued 4,000,000 shares and 2,000,000 pre-funded warrants to MAX, which is expected to improve the company's financial position and support future project developments.
- Option Agreement Details: Under the amended option agreement, Bolt has the right to acquire 100% interest in the Florália High Purity Iron Property by issuing 26,800,000 Bolt shares to Max Iron, which is anticipated to enhance MAX's competitiveness in the iron ore market.
- Strategic Location Advantage: The Florália High Purity Iron Property is strategically located in Minas Gerais, Brazil, adjacent to major infrastructure and markets, which is expected to reduce transportation costs and improve logistics efficiency, thereby accelerating project development.
- Strong Exploration Potential: The initial oxide exploration target is estimated at 50 to 70 million tons with iron grades between 55% and 61%, indicating robust exploration potential that could attract investor interest.
See More
MediaAlpha Under FTC Investigation for Misleading Claims
- FTC Investigation Background: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint for violations of Section 5(a) of the FTC Act and other regulations, alleging misleading claims regarding health insurance products and the use of consumer personal information, which poses significant legal risks for the company.
- Settlement Agreement Details: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and committed to governance reforms that restrict future advertising and marketing practices, which not only impacts the company's financial standing but may also cause long-term damage to its market reputation.
- Insider Trading Concerns: During the pendency of the FTC complaint, MediaAlpha insiders sold large amounts of stock, raising questions about whether management exploited undisclosed information for personal gain, potentially eroding shareholder trust in corporate governance and affecting future investment decisions.
- Legal Consultation Opportunities: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information for legal support, indicating the potential legal options and rights available to shareholders in this matter.
See More
BFA Investigates MediaAlpha's Board for Potential Misconduct
- FTC Investigation Background: The FTC informed MediaAlpha in October 2024 of its intent to file a complaint for violations of Section 5(a) of the FTC Act and other rules, alleging misleading advertising that could result in a $45 million settlement, significantly impacting the company's financial outlook.
- Settlement Agreement Details: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and committed to governance reforms that restrict future advertising practices, which not only affects the company's financial health but also its market reputation.
- Insider Trading Concerns: During the FTC's complaint process, significant stock sales by MediaAlpha insiders raised questions about whether management exploited non-public information, potentially eroding shareholder trust in corporate governance.
- Legal Options Advisory: BFA encourages current MediaAlpha shareholders to submit information regarding potential legal options, highlighting the importance of shareholder rights protection amid legal challenges, which could influence future investment decisions.
See More
MediaAlpha Under FTC Investigation for Misleading Claims
- FTC Investigation Background: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint, alleging violations of Section 5(a) of the FTC Act and other rules related to misleading advertising, particularly concerning false claims about health insurance products.
- Settlement Details: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement various governance reforms to restrict future advertising practices, with the settlement receiving final approval in August 2025, indicating significant compliance pressures on the company.
- Insider Trading Concerns: During the FTC complaint proceedings, MediaAlpha insiders sold substantial amounts of stock, raising questions about whether management exploited non-public information for personal gain, potentially harming shareholder interests and exacerbating governance concerns.
- Legal Consultation Opportunities: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information to explore potential legal options, highlighting the importance of shareholder rights in this matter.
See More
MediaAlpha Faces FTC Investigation and Lawsuit
- FTC Investigation Background: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint for violations of Section 5(a) of the FTC Act and other regulations, alleging misleading advertising and false claims, particularly regarding health insurance products.
- Settlement Amount and Governance Reforms: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement various governance reforms to restrict future advertising and marketing practices, indicating significant compliance pressures on the company.
- Insider Trading Concerns: During the pendency of the FTC's complaint, MediaAlpha insiders sold large amounts of stock, raising questions about whether management exploited undisclosed information, which could undermine shareholder trust in corporate governance.
- Legal Consultation Opportunities: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information to explore legal options, highlighting the need for shareholder rights protection in this matter.
See More
MediaAlpha Faces FTC Investigation and Lawsuit
- FTC Investigation Initiated: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint alleging violations of Section 5(a) of the FTC Act, particularly concerning misleading advertising and false claims regarding health insurance products, which poses significant legal risks for the company.
- Settlement Amount of $45 Million: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement governance reforms to restrict future advertising practices, a move that not only impacts the company's financial standing but also its market reputation.
- Insider Trading Raises Concerns: During the FTC's complaint proceedings, significant stock sales by MediaAlpha insiders raised questions about whether management exploited non-public information, potentially undermining shareholder trust in corporate governance.
- Legal Options for Shareholders: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information for legal support, indicating that the company's legal challenges may affect its future operations and shareholder value.
See More
MAX Resource Corp. Completes Debt and Option Transactions with Bolt Metals
- Debt Settlement Transaction: MAX Resource Corp. has finalized a debt settlement with Bolt Metals, where Bolt issued 4,000,000 shares and 2,000,000 pre-funded warrants to MAX, which is expected to improve the company's financial position and support future project developments.
- Option Agreement Details: Under the amended option agreement, Bolt has the right to acquire 100% interest in the Florália High Purity Iron Property by issuing 26,800,000 Bolt shares to Max Iron, which is anticipated to enhance MAX's competitiveness in the iron ore market.
- Strategic Location Advantage: The Florália High Purity Iron Property is strategically located in Minas Gerais, Brazil, adjacent to major infrastructure and markets, which is expected to reduce transportation costs and improve logistics efficiency, thereby accelerating project development.
- Strong Exploration Potential: The initial oxide exploration target is estimated at 50 to 70 million tons with iron grades between 55% and 61%, indicating robust exploration potential that could attract investor interest.
See More
MediaAlpha Under FTC Investigation for Misleading Claims
- FTC Investigation Background: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint for violations of Section 5(a) of the FTC Act and other regulations, alleging misleading claims regarding health insurance products and the use of consumer personal information, which poses significant legal risks for the company.
- Settlement Agreement Details: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and committed to governance reforms that restrict future advertising and marketing practices, which not only impacts the company's financial standing but may also cause long-term damage to its market reputation.
- Insider Trading Concerns: During the pendency of the FTC complaint, MediaAlpha insiders sold large amounts of stock, raising questions about whether management exploited undisclosed information for personal gain, potentially eroding shareholder trust in corporate governance and affecting future investment decisions.
- Legal Consultation Opportunities: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information for legal support, indicating the potential legal options and rights available to shareholders in this matter.
See More
BFA Investigates MediaAlpha's Board for Potential Misconduct
- FTC Investigation Background: The FTC informed MediaAlpha in October 2024 of its intent to file a complaint for violations of Section 5(a) of the FTC Act and other rules, alleging misleading advertising that could result in a $45 million settlement, significantly impacting the company's financial outlook.
- Settlement Agreement Details: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and committed to governance reforms that restrict future advertising practices, which not only affects the company's financial health but also its market reputation.
- Insider Trading Concerns: During the FTC's complaint process, significant stock sales by MediaAlpha insiders raised questions about whether management exploited non-public information, potentially eroding shareholder trust in corporate governance.
- Legal Options Advisory: BFA encourages current MediaAlpha shareholders to submit information regarding potential legal options, highlighting the importance of shareholder rights protection amid legal challenges, which could influence future investment decisions.
See More
MediaAlpha Under FTC Investigation for Misleading Claims
- FTC Investigation Background: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint, alleging violations of Section 5(a) of the FTC Act and other rules related to misleading advertising, particularly concerning false claims about health insurance products.
- Settlement Details: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement various governance reforms to restrict future advertising practices, with the settlement receiving final approval in August 2025, indicating significant compliance pressures on the company.
- Insider Trading Concerns: During the FTC complaint proceedings, MediaAlpha insiders sold substantial amounts of stock, raising questions about whether management exploited non-public information for personal gain, potentially harming shareholder interests and exacerbating governance concerns.
- Legal Consultation Opportunities: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information to explore potential legal options, highlighting the importance of shareholder rights in this matter.
See More
