Locafy Announces First Trial Results from Preliminary Article Accelerator Implementation for U.S.-Based Media Publisher
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 28 2023
0mins
Should l Buy LCFY?
Source: businesswire
- Locafy Article Accelerator: Locafy's technology, Article Accelerator, shows promising results in initial trials with a U.S.-based media publisher.
- Key Features: The product focuses on boosting the visibility of advertorials in online search results for competitive keywords.
- Trial Results: Significant impacts include up to 71% increase in impression and visitor counts, and up to 193% increase in keywords ranking in Google search results.
- Future Potential: Locafy believes the technology can help media organizations offer amplified value to clients and expand customer bases.
- Expansion Plans: Locafy has reorganized teams for scalable production, commenced trials with a second media partner, and aims to capture a share of the market.
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Analyst Views on LCFY
About LCFY
Locafy Limited is engaged in the commercialization of company’s developed technologies. The Company has developed online marketing technology (Technology) delivered in a automated manner via a Software-as-a-Service (SaaS) model. Its technology publishes content on search engine optimized (SEO) Web pages that it hosts and manages. The Company’s segments include Publishing and SEO Agency. The Publishing segment includes products and services related to digital properties (that is mastheads) that it owns business data published on Hotfrog, advertising placed on AussieWeb, articles published on scoop.com.au. The SEO Agency segment products and services are applied to digital properties that are owned and operated by third parties. Its consumer-related online searches include local search terms for products and services that are in close proximity to the consumer’s immediate location and national search terms for non-location specific products and services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Partner Performance: Collaborating with Growth Pro Agency, Locafy has achieved significant results in the home services sector, with one roofing client booking five new jobs directly attributable to SEO within the first month, validating the effectiveness of its solutions.
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