Krispy Kreme Expands into the Netherlands
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Should l Buy DNUT?
Source: seekingalpha
- Brand Expansion Agreement: Krispy Kreme has signed an agreement with Jafa Holding BV to open its first store in the Netherlands, expected to launch later this year, marking a significant milestone in the company's global growth through its capital-light franchise model.
- Store Opening Goals: The chain aims to establish approximately 30 locations in the Netherlands over the next five years, further solidifying its presence in Europe, where it already operates in France, Ireland, Turkey, and the United Kingdom.
- Innovative Retail Experience: The first Netherlands Hot Light Theater Shop will feature the brand's iconic Hot Light experience, serving as both a retail location and a production hub, aimed at enhancing customer experience and driving sales growth.
- Global Expansion Strategy: Krispy Kreme plans to open at least 100 new shops globally and enter three to four new international markets, demonstrating its ongoing growth potential despite an 11.8% decline in stock price year-to-date.
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Analyst Views on DNUT
Wall Street analysts forecast DNUT stock price to rise
3 Analyst Rating
1 Buy
0 Hold
2 Sell
Moderate Sell
Current: 3.610
Low
3.00
Averages
4.00
High
5.00
Current: 3.610
Low
3.00
Averages
4.00
High
5.00
About DNUT
Krispy Kreme, Inc. and its subsidiaries operate through its omni-channel business model to produce doughnuts and deliver fresh doughnut experiences for Doughnut Shops, Delivered Fresh Daily (DFD) Doors, and digital channels, expanding consumer access to the Krispy Kreme brand. The Company operates through three segments: U.S., International and Market Development. The U.S. segment includes all Krispy Kreme Company-owned operations in the U.S. The International segment includes all Krispy Kreme Company-owned operations in the U.K., Ireland, Australia, New Zealand, Mexico, Canada, and Japan. The Market Development segment includes franchise operations across the globe. It operates in more than 40 countries through its network of fresh doughnut shops, partnerships with retailers, and a rapidly growing digital business with more than 17,500 fresh points of access.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Krispy Kreme and Milk Bar Launch Limited-Time Doughnut Collaboration
- Limited-Time Doughnut Series: Krispy Kreme's first collaboration with Milk Bar introduces three limited-time doughnuts, including Birthday Cake, Milk Bar Pie, and Compost Cookie flavors, aimed at transforming classic tastes into a new experience, expected to attract a large consumer base.
- Innovative Flavor Experience: Each doughnut incorporates Milk Bar's signature flavors, such as the Birthday Cake doughnut featuring birthday cake frosting and rainbow sprinkles, designed to deliver joy and nostalgia, thereby enhancing brand appeal.
- Multi-Channel Sales: The doughnut collection will be available through Krispy Kreme's stores, app, and website, allowing consumers to purchase individually or by the dozen, which is anticipated to drive sales growth and enhance market penetration.
- Significance of Brand Collaboration: The partnership between Krispy Kreme and Milk Bar represents not only a creative collision but also a strategic extension, aiming to attract new customers and enhance brand loyalty through a unique product offering, further solidifying their market position.
See More
Krispy Kreme Expands into the Netherlands
- Brand Expansion Agreement: Krispy Kreme has signed an agreement with Jafa Holding BV to open its first store in the Netherlands, expected to launch later this year, marking a significant milestone in the company's global growth through its capital-light franchise model.
- Store Opening Goals: The chain aims to establish approximately 30 locations in the Netherlands over the next five years, further solidifying its presence in Europe, where it already operates in France, Ireland, Turkey, and the United Kingdom.
- Innovative Retail Experience: The first Netherlands Hot Light Theater Shop will feature the brand's iconic Hot Light experience, serving as both a retail location and a production hub, aimed at enhancing customer experience and driving sales growth.
- Global Expansion Strategy: Krispy Kreme plans to open at least 100 new shops globally and enter three to four new international markets, demonstrating its ongoing growth potential despite an 11.8% decline in stock price year-to-date.
See More
Krispy Kreme Launches Strawberry Original Glazed Doughnuts
- Limited-Time Promotion: Krispy Kreme is offering Strawberry Original Glazed doughnuts from April 16 to 19, allowing customers to buy any dozen and get a Strawberry dozen for just $5, aimed at increasing foot traffic.
- Product Comeback: This marks the fifth release of the Strawberry Original Glazed since its debut in 2020 and its first return since May 2025, highlighting strong consumer anticipation and brand loyalty.
- Purchase Limitations: Customers are limited to two dozen in-store and drive-thru, while online orders are restricted to one dozen, ensuring fair access to the limited product.
- Brand Influence: Operating in over 40 countries, Krispy Kreme reinforces its leadership in the dessert market through its iconic doughnuts and unique customer experience, enhancing its global brand presence.
See More
Krispy Kreme Celebrates Tax Day with Free Doughnuts
- Tax Day Promotion: On April 15, Krispy Kreme offers a deal where customers can receive a free Original Glazed dozen with the purchase of any dozen, celebrating the completion of tax season and enhancing customer satisfaction.
- Limited-Time Offer: This promotion is valid only on April 15, allowing customers to enjoy the deal in-store or via drive-thru, while online orders using the promo code 'TAXBREAK' can also receive a free dozen, boosting online sales.
- Brand Image Enhancement: Chief Brand and Product Officer Alison Holder stated that this initiative not only celebrates tax completion but also serves as a strategy to enhance brand affinity and customer loyalty, reflecting the brand's care for its customers.
- Spring Seasonal Collection: The promotion coincides with Krispy Kreme's Spring Seasonal Collection, which strengthens the brand's market competitiveness and attracts more customers to visit stores or order online.
See More
Krispy Kreme Launches 'Malcolm in the Middle' Doughnuts
- Limited Edition Doughnut Pack: Krispy Kreme will launch the 'Malcolm in the Middle Mix Pack' from April 10-12, featuring 10 Original Glazed doughnuts and 10 Sprinkle Doughnut Dots, aimed at attracting loyal fans of the show and enhancing emotional connections with consumers.
- Revival of Classic Series: The revival series 'Malcolm in the Middle: Life's Still Unfair' premieres on Hulu on April 10, with original cast members returning to showcase the humor and heart that captivated audiences 20 years ago, expected to draw both new and returning viewers, thereby increasing brand visibility.
- Multi-Channel Sales: The Mix Pack will be available at participating shops across the U.S., with options for pickup and delivery via Krispy Kreme's app and website, aimed at enhancing consumer convenience and purchasing experience.
- Brand Engagement Campaign: Krispy Kreme encourages consumers to share their sweet experiences on social media using the #KrispyKreme tag, further enhancing the brand's social media influence and user engagement.
See More
Krispy Kreme Launches Spring Seasonal Doughnuts Collection
- Spring Product Launch: Krispy Kreme is set to unveil its Spring Seasonal Collection on April 7, featuring two new flavors and two returning favorites, aimed at providing consumers with more choices and joy, thereby enhancing brand appeal.
- New Flavor Introduction: The newly launched HERSHEY'S Double Chocolate Doughnut and Strawberries and Kreme Doughnut utilize HERSHEY'S milk chocolate and strawberry icing, respectively, enriching the product line and satisfying consumer cravings for fresh flavors.
- Classic Flavors Return: The return of the Banana Pudding Doughnut and Blueberry Cake Doughnut responds to consumer demand for classic tastes, which is expected to boost sales and enhance customer loyalty.
- Multi-Channel Sales Strategy: The new collection will be available in-store, via drive-thru, and through the Krispy Kreme app and website, reflecting the brand's efforts in digital transformation aimed at improving customer experience and convenience.
See More
Krispy Kreme and Milk Bar Launch Limited-Time Doughnut Collaboration
- Limited-Time Doughnut Series: Krispy Kreme's first collaboration with Milk Bar introduces three limited-time doughnuts, including Birthday Cake, Milk Bar Pie, and Compost Cookie flavors, aimed at transforming classic tastes into a new experience, expected to attract a large consumer base.
- Innovative Flavor Experience: Each doughnut incorporates Milk Bar's signature flavors, such as the Birthday Cake doughnut featuring birthday cake frosting and rainbow sprinkles, designed to deliver joy and nostalgia, thereby enhancing brand appeal.
- Multi-Channel Sales: The doughnut collection will be available through Krispy Kreme's stores, app, and website, allowing consumers to purchase individually or by the dozen, which is anticipated to drive sales growth and enhance market penetration.
- Significance of Brand Collaboration: The partnership between Krispy Kreme and Milk Bar represents not only a creative collision but also a strategic extension, aiming to attract new customers and enhance brand loyalty through a unique product offering, further solidifying their market position.
See More
Krispy Kreme Expands into the Netherlands
- Brand Expansion Agreement: Krispy Kreme has signed an agreement with Jafa Holding BV to open its first store in the Netherlands, expected to launch later this year, marking a significant milestone in the company's global growth through its capital-light franchise model.
- Store Opening Goals: The chain aims to establish approximately 30 locations in the Netherlands over the next five years, further solidifying its presence in Europe, where it already operates in France, Ireland, Turkey, and the United Kingdom.
- Innovative Retail Experience: The first Netherlands Hot Light Theater Shop will feature the brand's iconic Hot Light experience, serving as both a retail location and a production hub, aimed at enhancing customer experience and driving sales growth.
- Global Expansion Strategy: Krispy Kreme plans to open at least 100 new shops globally and enter three to four new international markets, demonstrating its ongoing growth potential despite an 11.8% decline in stock price year-to-date.
See More
Krispy Kreme Launches Strawberry Original Glazed Doughnuts
- Limited-Time Promotion: Krispy Kreme is offering Strawberry Original Glazed doughnuts from April 16 to 19, allowing customers to buy any dozen and get a Strawberry dozen for just $5, aimed at increasing foot traffic.
- Product Comeback: This marks the fifth release of the Strawberry Original Glazed since its debut in 2020 and its first return since May 2025, highlighting strong consumer anticipation and brand loyalty.
- Purchase Limitations: Customers are limited to two dozen in-store and drive-thru, while online orders are restricted to one dozen, ensuring fair access to the limited product.
- Brand Influence: Operating in over 40 countries, Krispy Kreme reinforces its leadership in the dessert market through its iconic doughnuts and unique customer experience, enhancing its global brand presence.
See More
Krispy Kreme Celebrates Tax Day with Free Doughnuts
- Tax Day Promotion: On April 15, Krispy Kreme offers a deal where customers can receive a free Original Glazed dozen with the purchase of any dozen, celebrating the completion of tax season and enhancing customer satisfaction.
- Limited-Time Offer: This promotion is valid only on April 15, allowing customers to enjoy the deal in-store or via drive-thru, while online orders using the promo code 'TAXBREAK' can also receive a free dozen, boosting online sales.
- Brand Image Enhancement: Chief Brand and Product Officer Alison Holder stated that this initiative not only celebrates tax completion but also serves as a strategy to enhance brand affinity and customer loyalty, reflecting the brand's care for its customers.
- Spring Seasonal Collection: The promotion coincides with Krispy Kreme's Spring Seasonal Collection, which strengthens the brand's market competitiveness and attracts more customers to visit stores or order online.
See More
Krispy Kreme Launches 'Malcolm in the Middle' Doughnuts
- Limited Edition Doughnut Pack: Krispy Kreme will launch the 'Malcolm in the Middle Mix Pack' from April 10-12, featuring 10 Original Glazed doughnuts and 10 Sprinkle Doughnut Dots, aimed at attracting loyal fans of the show and enhancing emotional connections with consumers.
- Revival of Classic Series: The revival series 'Malcolm in the Middle: Life's Still Unfair' premieres on Hulu on April 10, with original cast members returning to showcase the humor and heart that captivated audiences 20 years ago, expected to draw both new and returning viewers, thereby increasing brand visibility.
- Multi-Channel Sales: The Mix Pack will be available at participating shops across the U.S., with options for pickup and delivery via Krispy Kreme's app and website, aimed at enhancing consumer convenience and purchasing experience.
- Brand Engagement Campaign: Krispy Kreme encourages consumers to share their sweet experiences on social media using the #KrispyKreme tag, further enhancing the brand's social media influence and user engagement.
See More
Krispy Kreme Launches Spring Seasonal Doughnuts Collection
- Spring Product Launch: Krispy Kreme is set to unveil its Spring Seasonal Collection on April 7, featuring two new flavors and two returning favorites, aimed at providing consumers with more choices and joy, thereby enhancing brand appeal.
- New Flavor Introduction: The newly launched HERSHEY'S Double Chocolate Doughnut and Strawberries and Kreme Doughnut utilize HERSHEY'S milk chocolate and strawberry icing, respectively, enriching the product line and satisfying consumer cravings for fresh flavors.
- Classic Flavors Return: The return of the Banana Pudding Doughnut and Blueberry Cake Doughnut responds to consumer demand for classic tastes, which is expected to boost sales and enhance customer loyalty.
- Multi-Channel Sales Strategy: The new collection will be available in-store, via drive-thru, and through the Krispy Kreme app and website, reflecting the brand's efforts in digital transformation aimed at improving customer experience and convenience.
See More
