JetBlue Expands Plans in Florida Following Spirit's Collapse
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Source: CNBC
- Market Share Growth: JetBlue has increased its market share in Fort Lauderdale from 24% last year to 36%, solidifying its position as the largest airline in the region, which is expected to drive future revenue growth.
- Flight Increase: JetBlue plans to operate approximately 150 daily flights during the winter peak season, a significant rise from an average of 68 flights last year, aimed at filling the market void left by Spirit Airlines' collapse and meeting growing customer demand.
- Premium Service Expansion: JetBlue is considering establishing its third lounge in Fort Lauderdale to attract more premium customers, further enhancing service differentiation in a competitive market and boosting customer loyalty.
- International Route Expansion: JetBlue recently announced new international routes from Fort Lauderdale, including flights to Caracas, aiming to enhance market competitiveness by diversifying destinations in response to rising demand from Latin American and Caribbean customers.
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Analyst Views on JBLU
Wall Street analysts forecast JBLU stock price to fall
10 Analyst Rating
0 Buy
5 Hold
5 Sell
Moderate Sell
Current: 5.130
Low
3.50
Averages
4.69
High
7.00
Current: 5.130
Low
3.50
Averages
4.69
High
7.00
About JBLU
JetBlue Airways Corporation provides air transportation services across the United States, Latin America, the Caribbean, Canada, and Europe. The Company offers customers a choice of one of three JetBlue experiences: the core experience, EvenMore and Mint. Within the core experience, there are four fares to choose from: Blue Basic, Blue, Blue Plus, and Blue Extra. All JetBlue fares include a free carry-on bag, free seatback entertainment, free high-speed Wi-Fi, free snacks, and free non-alcoholic beverages. Its entire fleet is equipped with Fly-Fi, a broadband product that allows gate-to-gate Wi-Fi at every seat. It also offers seatback screens across its fleet, with AVANT systems installed on the majority of its aircraft. The Company also sells vacation packages through its subsidiary, Paisly, LLC, which offers one-stop, value-priced vacation services for self-directed packaged travel planning.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
JetBlue Expands New Daily Mint Service
- New Route Launch: JetBlue announced the addition of a new daily Mint® service from Fort Lauderdale to San Diego starting November 19, marking the largest Mint schedule in the airline's history from FLL, enhancing travel options for South Florida customers.
- Increased Flight Frequency: The new service will increase daily flights from Fort Lauderdale to Los Angeles to eight and to San Francisco to three, addressing customer demand for premium travel while strengthening JetBlue's competitive position in the West Coast market.
- Enhanced Customer Experience: JetBlue's Mint service offers fully lie-flat seats and curated dining experiences, further improving customer comfort and satisfaction, reflecting the airline's differentiated positioning in the premium travel sector.
- Increased Market Investment: JetBlue has increased its daily departures from Fort Lauderdale by over 75% this year, expecting to reach approximately 150 daily flights by winter, demonstrating its commitment to the region and confidence in future growth.
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- Middle East Peace Agreement: President Trump and Iranian President signed a 14-point memorandum of understanding aimed at fostering a lasting peace, including plans to reopen the Strait of Hormuz toll-free for 60 days, which could significantly impact global energy market stability.
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- Intel-Apple Partnership: Intel shares rose 9% after Trump announced a new partnership with Apple to design and manufacture chips in the U.S., marking a significant recovery for Intel following years of decline and restoring market confidence in the chipmaker.
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- Fed Policy Stability: The Federal Reserve, under Chairman Kevin Warsh's first meeting, decided to keep the benchmark interest rate steady at 3.5%-3.75%, indicating a cautious approach towards economic growth despite ongoing expectations for future rate hikes.
- Market Reaction Weak: The S&P 500 fell over 1% during Warsh's inaugural meeting, marking the worst performance for a new chair's first meeting since 1994, reflecting investor uncertainty regarding future monetary policy.
- International Relations Progress: The memorandum of understanding signed by Trump and Iranian President aims to foster a lasting peace agreement and plans to reopen the Strait of Hormuz without tolls for 60 days, suggesting potential market impacts from improved bilateral relations.
- Aviation Industry Adjustments: JetBlue announced it will reduce its footprint in the New York area by closing tech operations at Newark and LaGuardia to focus resources on expansion in Florida, highlighting strategic shifts in the competitive airline market.
See More
Hearing on U.S. Airline Competition and Regulation Scheduled
- Hearing Scheduled: A House Judiciary subcommittee will hold a hearing on June 24 regarding competition and regulation in the U.S. airline industry, with Airlines for America CEO Chris Sununu expected to testify, highlighting significant concerns about the current state of the airline sector.
- Impact of Spirit's Collapse: The collapse of Spirit Airlines in May resulted in approximately 15,000 job losses for employees and contractors, underscoring the vulnerability of low-cost carriers in the current market environment and raising further questions about airline competition policies.
- Escalating Policy Debate: Republicans are likely to use the hearing to criticize the Biden administration's airline competition policies for failing to protect jobs, while Democrats will emphasize the rollback of aviation consumer protection measures under the Trump administration, illustrating the sharp partisan divide over airline policy.
- Regulatory Investigation Updates: This week, the USDOT closed its investigation into a July 2024 incident involving Delta Air Lines that disrupted travel for 1.3 million customers, while also waiving an $11 million fine against Southwest Airlines, indicating a shift in regulatory attitudes towards airline accountability.
See More
Spirit Airlines Bankruptcy and Acquisition Proposal Update
- Declining Customer Satisfaction: Spirit Airlines scored only 66 on the 2026 American Customer Satisfaction Index (ACSI), falling behind low-cost rival Frontier Airlines, indicating severe deficiencies in customer experience that could lead to customer attrition and revenue decline.
- Bankruptcy Reorganization Failure: The airline ceased all operations on May 2, 2026, after failing to successfully reorganize, marking its exit from the aviation market despite its crucial role in keeping fares low, which has impacted pricing strategies across the industry.
- Acquisition Proposal Emerges: Mooney International has submitted a bid to acquire Spirit Airlines and related assets, aiming to combine operations to focus on affordable air travel, which, if successful, could restore the Spirit brand and its market position.
- Fare Increase Trend: The exit of Spirit Airlines has led to an average fare increase of $19 (approximately 14%) across about 90 routes, highlighting its significance in the market, with industry analysts noting that any airline's departure results in reduced seat supply, thereby driving up fares.
See More
JetBlue to Close Newark Base Amid Cost-Cutting Efforts
- Base Closure Announcement: JetBlue Airways plans to close its flight attendant and tech operations bases at Newark Liberty International Airport this fall as part of cost-cutting measures aimed at strengthening service at its profitable Fort Lauderdale hub.
- Market Share Overview: As of the end of 2025, JetBlue held a 13% share of airline seats across five airports in the New York metropolitan area, including Newark, LaGuardia, and JFK, indicating its competitive position in the region.
- Employee Transition Plans: The airline assured that the closure would not result in job losses for staff, who can either bid or transfer to other bases, reflecting the company's commitment to employee job security during restructuring.
- Future Expansion Strategy: Despite soaring jet fuel costs, JetBlue plans to continue expanding in South Florida, leveraging increased gate availability in the region to support its long-term growth strategy.
See More
JetBlue Expands New Daily Mint Service
- New Route Launch: JetBlue announced the addition of a new daily Mint® service from Fort Lauderdale to San Diego starting November 19, marking the largest Mint schedule in the airline's history from FLL, enhancing travel options for South Florida customers.
- Increased Flight Frequency: The new service will increase daily flights from Fort Lauderdale to Los Angeles to eight and to San Francisco to three, addressing customer demand for premium travel while strengthening JetBlue's competitive position in the West Coast market.
- Enhanced Customer Experience: JetBlue's Mint service offers fully lie-flat seats and curated dining experiences, further improving customer comfort and satisfaction, reflecting the airline's differentiated positioning in the premium travel sector.
- Increased Market Investment: JetBlue has increased its daily departures from Fort Lauderdale by over 75% this year, expecting to reach approximately 150 daily flights by winter, demonstrating its commitment to the region and confidence in future growth.
See More
Federal Reserve Holds Rates Steady, Market Reaction Muted
- Fed Rate Decision: The Federal Reserve decided to keep its benchmark interest rate steady at 3.5%-3.75% during its latest meeting, with new chairman Kevin Warsh's first statement being notably shorter and lacking forward guidance, indicating a potentially cautious policy approach moving forward.
- Middle East Peace Agreement: President Trump and Iranian President signed a 14-point memorandum of understanding aimed at fostering a lasting peace, including plans to reopen the Strait of Hormuz toll-free for 60 days, which could significantly impact global energy market stability.
- JetBlue Strategic Shift: JetBlue announced plans to reduce its footprint in New York City by closing tech operations at Newark and LaGuardia airports and ceasing seasonal flights to Los Angeles and Las Vegas, reallocating resources to its expansion in Florida, reflecting a flexible response to market demand.
- Intel-Apple Partnership: Intel shares rose 9% after Trump announced a new partnership with Apple to design and manufacture chips in the U.S., marking a significant recovery for Intel following years of decline and restoring market confidence in the chipmaker.
See More
Federal Reserve Holds Rates Steady, Market Reaction Muted
- Fed Policy Stability: The Federal Reserve, under Chairman Kevin Warsh's first meeting, decided to keep the benchmark interest rate steady at 3.5%-3.75%, indicating a cautious approach towards economic growth despite ongoing expectations for future rate hikes.
- Market Reaction Weak: The S&P 500 fell over 1% during Warsh's inaugural meeting, marking the worst performance for a new chair's first meeting since 1994, reflecting investor uncertainty regarding future monetary policy.
- International Relations Progress: The memorandum of understanding signed by Trump and Iranian President aims to foster a lasting peace agreement and plans to reopen the Strait of Hormuz without tolls for 60 days, suggesting potential market impacts from improved bilateral relations.
- Aviation Industry Adjustments: JetBlue announced it will reduce its footprint in the New York area by closing tech operations at Newark and LaGuardia to focus resources on expansion in Florida, highlighting strategic shifts in the competitive airline market.
See More
Hearing on U.S. Airline Competition and Regulation Scheduled
- Hearing Scheduled: A House Judiciary subcommittee will hold a hearing on June 24 regarding competition and regulation in the U.S. airline industry, with Airlines for America CEO Chris Sununu expected to testify, highlighting significant concerns about the current state of the airline sector.
- Impact of Spirit's Collapse: The collapse of Spirit Airlines in May resulted in approximately 15,000 job losses for employees and contractors, underscoring the vulnerability of low-cost carriers in the current market environment and raising further questions about airline competition policies.
- Escalating Policy Debate: Republicans are likely to use the hearing to criticize the Biden administration's airline competition policies for failing to protect jobs, while Democrats will emphasize the rollback of aviation consumer protection measures under the Trump administration, illustrating the sharp partisan divide over airline policy.
- Regulatory Investigation Updates: This week, the USDOT closed its investigation into a July 2024 incident involving Delta Air Lines that disrupted travel for 1.3 million customers, while also waiving an $11 million fine against Southwest Airlines, indicating a shift in regulatory attitudes towards airline accountability.
See More
Spirit Airlines Bankruptcy and Acquisition Proposal Update
- Declining Customer Satisfaction: Spirit Airlines scored only 66 on the 2026 American Customer Satisfaction Index (ACSI), falling behind low-cost rival Frontier Airlines, indicating severe deficiencies in customer experience that could lead to customer attrition and revenue decline.
- Bankruptcy Reorganization Failure: The airline ceased all operations on May 2, 2026, after failing to successfully reorganize, marking its exit from the aviation market despite its crucial role in keeping fares low, which has impacted pricing strategies across the industry.
- Acquisition Proposal Emerges: Mooney International has submitted a bid to acquire Spirit Airlines and related assets, aiming to combine operations to focus on affordable air travel, which, if successful, could restore the Spirit brand and its market position.
- Fare Increase Trend: The exit of Spirit Airlines has led to an average fare increase of $19 (approximately 14%) across about 90 routes, highlighting its significance in the market, with industry analysts noting that any airline's departure results in reduced seat supply, thereby driving up fares.
See More
JetBlue to Close Newark Base Amid Cost-Cutting Efforts
- Base Closure Announcement: JetBlue Airways plans to close its flight attendant and tech operations bases at Newark Liberty International Airport this fall as part of cost-cutting measures aimed at strengthening service at its profitable Fort Lauderdale hub.
- Market Share Overview: As of the end of 2025, JetBlue held a 13% share of airline seats across five airports in the New York metropolitan area, including Newark, LaGuardia, and JFK, indicating its competitive position in the region.
- Employee Transition Plans: The airline assured that the closure would not result in job losses for staff, who can either bid or transfer to other bases, reflecting the company's commitment to employee job security during restructuring.
- Future Expansion Strategy: Despite soaring jet fuel costs, JetBlue plans to continue expanding in South Florida, leveraging increased gate availability in the region to support its long-term growth strategy.
See More
