Hotel Industry Faces Weak Demand Ahead of World Cup
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Source: stocktwits
- World Cup Outlook Dim: Despite Marriott International (MAR) and Hilton (HLT) rising approximately 14.5% and 9% this year, respectively, hotel demand in U.S. host cities is underwhelming, raising concerns about the upcoming 2026 FIFA World Cup.
- Marriott's Optimistic Forecast: Marriott is set to report its Q1 earnings on Wednesday, with CEO Anthony Capuano stating that the World Cup is expected to contribute 30-35 basis points to global RevPAR growth, although market sentiment remains cautious regarding this outlook.
- Hilton's Silence: Hilton's recent earnings report notably omitted any mention of the World Cup, with CEO Chris Nassetta admitting that the demand
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Analyst Views on MAR
Wall Street analysts forecast MAR stock price to fall
14 Analyst Rating
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 352.050
Low
269.70
Averages
314.26
High
370.00
Current: 352.050
Low
269.70
Averages
314.26
High
370.00
About MAR
Marriott International, Inc. is an operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under various brand names. The Company's segments include U.S. and Canada, Europe, the Middle East, and Africa (EMEA), Greater China, and Asia Pacific, excluding China. Its brand portfolio offers a range of brands and lodging offerings in hospitality. Its brands are categorized by style of offering: Classic and Distinctive. The classic brands offer time-honored hospitality for the modern traveler. The distinctive brands offer memorable experiences with a perspective, each of which is grouped into four tiers: Luxury, Premium, Select, and Midscale. Its hotel brands include JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, Marriott Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Courtyard, SpringHill Suites, City Express, Four Points Flex by Sheraton, citizenM, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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