Harmonic Enhances DIRECTV's Video Platform Modernization
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Should l Buy HLIT?
Source: NASDAQ.COM
- Platform Modernization: Harmonic's VOS Media Software is being utilized by DIRECTV to modernize its U.S. direct-to-home video platform, leveraging a cloud-native solution that reduces operational costs while ensuring high-quality video delivery, thereby enhancing user experience.
- Workflow Optimization: The software provides a complete end-to-end workflow that manages multiple aspects including advanced playout, ad insertion, and statistical multiplexing, enabling broadcast-quality linear channels via satellite and enhancing content competitiveness in the market.
- Revenue Enhancement: By supporting ad insertion across high-value linear and occasional-use channels, Harmonic's solution offers DIRECTV increased monetization opportunities, particularly for live events and pay-per-view programming, thereby boosting revenue potential.
- System Integration Efficiency: DIRECTV has integrated its internal automation, storage, and monitoring systems directly with Harmonic's APIs, ensuring seamless scheduling, automation, and channel operations, which significantly enhances overall platform efficiency and operational smoothness.
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Analyst Views on HLIT
Wall Street analysts forecast HLIT stock price to rise
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 10.500
Low
11.00
Averages
13.00
High
15.00
Current: 10.500
Low
11.00
Averages
13.00
High
15.00
About HLIT
Harmonic Inc. provider of broadband access solutions that enable broadband operators to deploy internet for data, voice and video services for customers. Its broadband business provides broadband access solutions and related services, including content optimization system (cOS) software-based broadband access solution, to broadband operators. Its cOS software-based broadband access solution is an end-to-end solution consisting of virtualized cloud-native software elements that orchestrate and connect with Harmonic and third-party indoor and outdoor hardware devices. Its solutions include software-based broadband access solutions, technical support and professional services. It offers hardware products which include Oyster, Ripple and SeaStar DAA nodes; Reef and Wave PHY shelf products; Pebble Remote PHY Devices (RPDs); and Fin, Pearl and Pier OLT modules and devices. It also provides maintenance and support services to customers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Harmonic Enhances DIRECTV's Video Platform Modernization
- Platform Modernization: Harmonic's VOS Media Software is being utilized by DIRECTV to modernize its U.S. direct-to-home video platform, leveraging a cloud-native solution that reduces operational costs while ensuring high-quality video delivery, thereby enhancing user experience.
- Workflow Optimization: The software provides a complete end-to-end workflow that manages multiple aspects including advanced playout, ad insertion, and statistical multiplexing, enabling broadcast-quality linear channels via satellite and enhancing content competitiveness in the market.
- Revenue Enhancement: By supporting ad insertion across high-value linear and occasional-use channels, Harmonic's solution offers DIRECTV increased monetization opportunities, particularly for live events and pay-per-view programming, thereby boosting revenue potential.
- System Integration Efficiency: DIRECTV has integrated its internal automation, storage, and monitoring systems directly with Harmonic's APIs, ensuring seamless scheduling, automation, and channel operations, which significantly enhances overall platform efficiency and operational smoothness.
See More
Harmonic's Cloud-Native Software Helps DIRECTV Reduce Costs
- Cost Reduction: Harmonic's VOS Media Software significantly lowers operational costs for DIRECTV by unifying media playout and delivery processes, enhancing video quality and delivery efficiency across its linear channels.
- Technological Innovation: The software replaces siloed systems by centralizing advanced playout, ad insertion, and branding, simplifying DIRECTV's operations and laying a scalable foundation for future growth.
- Revenue Enhancement: VOS Media Software supports ad insertion, boosting DIRECTV's monetization capabilities in high-value linear channels and pay-per-view programming, thereby driving overall revenue growth.
- Trade Show Showcase: Harmonic will showcase its VOS Media Software at the 2026 NAB Show in Las Vegas, further enhancing brand visibility and attracting potential clients.
See More
Harmonic's Cloud-Native Software Reduces Costs for DIRECTV
- Cost Reduction: Harmonic's VOS Media Software lowers operational costs for DIRECTV by unifying media playout and delivery workflows, enhancing video quality and efficiency to meet the rising demand for high-quality media content.
- Technological Innovation: The software replaces siloed systems with a centralized software platform, simplifying operations and supporting ad insertion and branding, thereby enhancing DIRECTV's revenue potential.
- Integration Capabilities: Harmonic's solution seamlessly integrates with DIRECTV's internal automation, storage, and monitoring systems, optimizing control over scheduling and channel operations, which boosts overall operational efficiency.
- Market Showcase: Harmonic will showcase its VOS Media Software at the 2026 NAB Show in Las Vegas, further solidifying its leadership position in the video delivery solutions market and attracting more potential customers.
See More
Harmonic's XOS Media Processor Enhances Video Quality for U.S. Public Media
- Enhanced Video Quality: Harmonic's XOS Advanced Media Processor delivers exceptional video quality for over 170 public media channels, reaching more than half of U.S. public media viewership, significantly improving viewer experience and satisfaction.
- Cost Efficiency: By adopting the XOS processor, CentralCast achieves higher channel density, reducing operational costs while maintaining the high video quality expectations of member stations, thereby enhancing its competitive position in the market.
- Cloud-Native Architecture Benefits: The cloud-native software of the XOS processor streamlines equipment needs and reduces power and cooling expenses, enabling public media stations to offer additional services within fixed ATSC bandwidth without compromising video quality, thus improving resource utilization efficiency.
- Professional Services Support: Harmonic provides CentralCast with comprehensive professional services, including system configuration and testing, accelerating the deployment process and enabling public media stations to achieve efficient operations more quickly, supporting their long-term business strategy.
See More
Harmonic Launches AI Orchestration Service for Media Companies
- AI Orchestration Innovation: Harmonic's newly launched AI orchestration service enables broadcasters and streamers to seamlessly integrate AI applications, enhancing live video workflows with broadcast-grade reliability and security, thereby lowering AI-related investments and accelerating time to market.
- Unified Control Platform: The service aggregates and orchestrates multiple AI applications through a unified control plane, simplifying operations and helping media companies reduce integration complexity while increasing innovation speed in a fragmented AI tool landscape.
- Real-Time Processing Capabilities: The AI orchestration service supports various applications such as real-time audio translation, transcription, dubbing, and localization, ensuring synchronized outputs for live content and seamless failover through built-in redundancy mechanisms, enhancing service reliability.
- Market Showcase Opportunity: Harmonic will demonstrate its innovative AI orchestration service at the 2026 NAB Show, further enhancing brand visibility and attracting potential clients, showcasing its leadership position in media processing solutions.
See More
Harmonic Showcases Latest Fiber Technology and AI Solutions at FTTH Conference 2026
- Fiber Technology Innovation: Harmonic will showcase its latest fiber technology and AI-powered network operations intelligence solution at the 2026 FTTH Conference, aimed at helping European operators accelerate multi-gigabit deployments and reduce costs, thereby enhancing market competitiveness.
- Proactive Network Operations: The newly introduced network operations intelligence solution will shift broadband operations from reactive monitoring to proactive, intelligence-driven performance management, improving decision-making efficiency and optimizing operational processes to meet growing connectivity demands.
- Flexible Scaling Capability: Harmonic's scalable fiber solutions support various densities and speeds, assisting operators in building long-term broadband infrastructure that ensures cost-effectiveness and flexibility in high-demand environments.
- Eliminating Vendor Constraints: Through its Open ONT framework, Harmonic empowers operators to select CPE that best aligns with their network strategy, enhancing flexibility and long-term agility to respond to rapidly changing market demands.
See More
Harmonic Enhances DIRECTV's Video Platform Modernization
- Platform Modernization: Harmonic's VOS Media Software is being utilized by DIRECTV to modernize its U.S. direct-to-home video platform, leveraging a cloud-native solution that reduces operational costs while ensuring high-quality video delivery, thereby enhancing user experience.
- Workflow Optimization: The software provides a complete end-to-end workflow that manages multiple aspects including advanced playout, ad insertion, and statistical multiplexing, enabling broadcast-quality linear channels via satellite and enhancing content competitiveness in the market.
- Revenue Enhancement: By supporting ad insertion across high-value linear and occasional-use channels, Harmonic's solution offers DIRECTV increased monetization opportunities, particularly for live events and pay-per-view programming, thereby boosting revenue potential.
- System Integration Efficiency: DIRECTV has integrated its internal automation, storage, and monitoring systems directly with Harmonic's APIs, ensuring seamless scheduling, automation, and channel operations, which significantly enhances overall platform efficiency and operational smoothness.
See More
Harmonic's Cloud-Native Software Helps DIRECTV Reduce Costs
- Cost Reduction: Harmonic's VOS Media Software significantly lowers operational costs for DIRECTV by unifying media playout and delivery processes, enhancing video quality and delivery efficiency across its linear channels.
- Technological Innovation: The software replaces siloed systems by centralizing advanced playout, ad insertion, and branding, simplifying DIRECTV's operations and laying a scalable foundation for future growth.
- Revenue Enhancement: VOS Media Software supports ad insertion, boosting DIRECTV's monetization capabilities in high-value linear channels and pay-per-view programming, thereby driving overall revenue growth.
- Trade Show Showcase: Harmonic will showcase its VOS Media Software at the 2026 NAB Show in Las Vegas, further enhancing brand visibility and attracting potential clients.
See More
Harmonic's Cloud-Native Software Reduces Costs for DIRECTV
- Cost Reduction: Harmonic's VOS Media Software lowers operational costs for DIRECTV by unifying media playout and delivery workflows, enhancing video quality and efficiency to meet the rising demand for high-quality media content.
- Technological Innovation: The software replaces siloed systems with a centralized software platform, simplifying operations and supporting ad insertion and branding, thereby enhancing DIRECTV's revenue potential.
- Integration Capabilities: Harmonic's solution seamlessly integrates with DIRECTV's internal automation, storage, and monitoring systems, optimizing control over scheduling and channel operations, which boosts overall operational efficiency.
- Market Showcase: Harmonic will showcase its VOS Media Software at the 2026 NAB Show in Las Vegas, further solidifying its leadership position in the video delivery solutions market and attracting more potential customers.
See More
Harmonic's XOS Media Processor Enhances Video Quality for U.S. Public Media
- Enhanced Video Quality: Harmonic's XOS Advanced Media Processor delivers exceptional video quality for over 170 public media channels, reaching more than half of U.S. public media viewership, significantly improving viewer experience and satisfaction.
- Cost Efficiency: By adopting the XOS processor, CentralCast achieves higher channel density, reducing operational costs while maintaining the high video quality expectations of member stations, thereby enhancing its competitive position in the market.
- Cloud-Native Architecture Benefits: The cloud-native software of the XOS processor streamlines equipment needs and reduces power and cooling expenses, enabling public media stations to offer additional services within fixed ATSC bandwidth without compromising video quality, thus improving resource utilization efficiency.
- Professional Services Support: Harmonic provides CentralCast with comprehensive professional services, including system configuration and testing, accelerating the deployment process and enabling public media stations to achieve efficient operations more quickly, supporting their long-term business strategy.
See More
Harmonic Launches AI Orchestration Service for Media Companies
- AI Orchestration Innovation: Harmonic's newly launched AI orchestration service enables broadcasters and streamers to seamlessly integrate AI applications, enhancing live video workflows with broadcast-grade reliability and security, thereby lowering AI-related investments and accelerating time to market.
- Unified Control Platform: The service aggregates and orchestrates multiple AI applications through a unified control plane, simplifying operations and helping media companies reduce integration complexity while increasing innovation speed in a fragmented AI tool landscape.
- Real-Time Processing Capabilities: The AI orchestration service supports various applications such as real-time audio translation, transcription, dubbing, and localization, ensuring synchronized outputs for live content and seamless failover through built-in redundancy mechanisms, enhancing service reliability.
- Market Showcase Opportunity: Harmonic will demonstrate its innovative AI orchestration service at the 2026 NAB Show, further enhancing brand visibility and attracting potential clients, showcasing its leadership position in media processing solutions.
See More
Harmonic Showcases Latest Fiber Technology and AI Solutions at FTTH Conference 2026
- Fiber Technology Innovation: Harmonic will showcase its latest fiber technology and AI-powered network operations intelligence solution at the 2026 FTTH Conference, aimed at helping European operators accelerate multi-gigabit deployments and reduce costs, thereby enhancing market competitiveness.
- Proactive Network Operations: The newly introduced network operations intelligence solution will shift broadband operations from reactive monitoring to proactive, intelligence-driven performance management, improving decision-making efficiency and optimizing operational processes to meet growing connectivity demands.
- Flexible Scaling Capability: Harmonic's scalable fiber solutions support various densities and speeds, assisting operators in building long-term broadband infrastructure that ensures cost-effectiveness and flexibility in high-demand environments.
- Eliminating Vendor Constraints: Through its Open ONT framework, Harmonic empowers operators to select CPE that best aligns with their network strategy, enhancing flexibility and long-term agility to respond to rapidly changing market demands.
See More
