GoPro Supercharges MAX2 360 Camera and Software Editing Suite with Powerful New Features
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 19 2025
0mins
Should l Buy GPRO?
Source: PRnewswire
New MAX2 Features: GoPro's MAX2 camera receives significant firmware updates, introducing advanced features like expanded Protune controls, blur and noise reduction, and new video modes for enhanced 360 content creation.
GoPro Labs Firmware: The GoPro Labs program now offers professional users access to advanced capabilities, including a 300Mbps bitrate for superior image quality, HDRI merging for enhanced visual effects, and optimized low-light capture.
Quik App Enhancements: The Quik app has been updated with new editing tools, including a 360 speed tool for adjusting footage speed and enhanced stabilization controls for smoother video, making it easier for users to refine their 360 content.
Availability: The updates for the MAX2 and Quik app are available for download now, allowing users to enhance their creative options and improve their video quality.
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Analyst Views on GPRO
Wall Street analysts forecast GPRO stock price to rise
1 Analyst Rating
0 Buy
0 Hold
1 Sell
Moderate Sell
Current: 0.858
Low
1.30
Averages
1.30
High
1.30
Current: 0.858
Low
1.30
Averages
1.30
High
1.30
About GPRO
GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including HERO13 Black, HERO13 Black Creator Edition, HERO, HERO12 Black, HERO12 Black Creator Edition, HERO11 Black, HERO11 Black Creator Edition, and MAX. HERO13 Black is its flagship camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Exclusive Camera Partnership: As the official camera of the Freeride World Tour for over a decade, GoPro utilizes the HERO13 Black Ultra Wide Edition and GoPro MAX 2 360 cameras to elevate the viewing experience and engagement of the events, attracting more extreme sports enthusiasts to the brand.
- Athlete Perspective Experience: The series captures the athletes' preparation, pressure, and passion from their viewpoint, allowing viewers to gain insight into the authentic experience of freeride skiing, which strengthens the emotional connection between GoPro and consumers, enhancing brand loyalty.
- Regular Content Updates: New episodes are released weekly on the GoPro Snow YouTube channel, with the first two episodes focusing on the Baqueira Beret and Val Thorens events, continuously engaging viewers and driving GoPro's interaction and brand exposure on social media.
See More
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- New Series Launch: GoPro partners with the Freeride World Tour to unveil a new mini-series titled 'Off the Record', which offers fans behind-the-scenes access to the 2026 season, showcasing athletes' pre-run tension and emotional support within teams, thereby strengthening the brand's connection with extreme sports enthusiasts.
- Exclusive Content Delivery: The series will be exclusively available on the GoPro Snow YouTube channel, with each episode highlighting the athletes' preparation, pressure, and passion, aiming to provide viewers with a unique insight into freeride skiing, thus enhancing GoPro's brand influence in the extreme sports sector.
- Athlete Spotlight: Featured athletes include Justine Dufour-Lapointe and Marcus Goguen, showcasing their efforts and challenges in pursuing a three-peat and maintaining championship status, emphasizing the personal stories and determination of these top competitors.
- Marketing Strategy: By releasing new episodes weekly, GoPro not only attracts more viewers to its YouTube channel but also engages with fans through social media platforms like Instagram, further enhancing brand visibility and driving product sales.
See More
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- Earnings Release Schedule: GoPro will release its financial results for Q4 and the full year of 2025 after market close on March 5, 2026, which is expected to significantly impact investor sentiment.
- Management Conference Call: Following the earnings release, GoPro's management will host a conference call at 2:00 PM Pacific Time (5:00 PM Eastern Time) to discuss the financial results, enhancing transparency and investor confidence.
- Webcast Registration Link: Investors can register in advance for the webcast, with the link posted in the 'Events & Presentations' section of the company's Investor Relations website, facilitating global investor participation.
- Audio Replay Availability: An archived audio webcast will be accessible for at least 90 days post-meeting, ensuring that investors who cannot attend live can still access key information, thereby improving information accessibility.
See More
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- Thorough Evaluation Process: The selection process began with over 21,000 U.S. companies, narrowing down to more than 7,100 brands for in-depth evaluation, incorporating feedback from over 32,000 consumers to ensure the credibility and representativeness of the rankings.
- Comprehensive Service Categories: Consumers assessed brands across seven key service categories, including friendliness, professional competence, availability, solution orientation, speed, transparency, and reliability, reflecting GoPro's overall performance in customer experience.
- Significant Team Contribution: Jeff Terrell, Senior Director of Customer Support at GoPro, stated that this recognition is a testament to the dedication of the support team and all employees, emphasizing the importance of customer feedback in driving innovation and service improvement.
See More
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- Escalating Legal Challenges: Major firms, including Costco and Alcoa, have filed lawsuits against the tariffs seeking refunds and injunctions against future tariffs, reflecting corporate dissatisfaction and concerns over financial implications.
- Market Reaction Expectations: Crypto traders argue that striking down Trump's tariffs would provide multiple catalysts for Bitcoin and other risk assets, as market clarity improves and corporate cost pressures ease, potentially enhancing earnings outlooks.
- Power Test: This case represents a significant test of presidential powers and will impact the global economy, with any rollback of tariffs likely to be slow and complex rather than an immediate removal of all trade barriers.
See More
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- Subscription Service Contraction: The subscription and service revenue fell 3% year-over-year to $27 million, indicating disappointing performance in what was once seen as a key growth driver, highlighting weak customer demand.
- Net Loss Situation: Despite achieving $12 million in operating cash flow, GoPro still posted a net loss of $21 million in Q3, indicating significant obstacles in restoring profitability.
- Intensified Market Competition: As more action cameras from other suppliers enter the market and smartphone video capabilities improve, GoPro struggles with product differentiation, leading to continued erosion of market share and a bleak outlook for future growth.
See More
