Global TV Shipments Stable Despite Sharp Decline in China Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 03 2026
0mins
Should l Buy TTGT?
Source: Businesswire
- Decline in China: In Q4 2025, China's TV shipments fell by 25.3% year-on-year due to the end of government subsidies and consumers upgrading early, yet global shipments remained stable at 61.5 million units, indicating resilience in other regions.
- Regional Market Performance: North America and Western Europe saw increases of 4.7% and 3.2%, respectively, while Latin America and the Caribbean grew by 12.5% and the Middle East and Africa by 9.4%, reflecting strong demand that offset declines in China.
- Brand Strategy Adjustments: Despite a sharp drop in domestic demand, TCL and Hisense increased their shipments by 2.2% year-on-year, with their North American market share rising from 28.6% to 30.7%, showcasing their agility in responding to international market dynamics.
- High-End Market Competition: OLED shipments grew by 8.6% year-on-year, with Western Europe increasing by 11.5%, while Mini LED technology is positioned as a core offering, indicating that OLED's appeal to high-spending consumers will face challenges amid intense competition highlighted at CES 2026.
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Analyst Views on TTGT
Wall Street analysts forecast TTGT stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 3.870
Low
10.00
Averages
11.67
High
15.00
Current: 3.870
Low
10.00
Averages
11.67
High
15.00
About TTGT
TechTarget, Inc., which also refers to itself as Informa TechTarget, is a business-to-business (B2B) growth accelerator that informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to return on investment (ROI). It has scale in permissioned B2B first-party data and a unique end-to-end portfolio of data-driven solutions that services the full B2B product lifecycle, from R&D to ROI: from strategy, messaging and content development to in-market activation via brand, demand generation, purchase intent data and sales enablement. In intelligence and advisory, it offers expert analyst, data-driven intelligence products and advisory services to product managers, corporate strategists and the C-suite, challenging market strategies and sharpening product roadmaps. In brand and content, it provides expert editorial, data-driven brand products and content marketing services for brand marketers, product marketers and content marketers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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