Fluent, Inc. Enhances Data Intelligence and Collaboration through Strategic Partnership with Databricks and New Leadership Appointment

Partnership Announcement: Fluent, Inc. has partnered with Databricks to enhance its data intelligence infrastructure and appointed Virginia Marsh as Head of Data & Agencies.

Launch of Data Solutions Arm: This initiative introduces a dedicated data solutions arm aimed at empowering agencies and brands through privacy-first data collaboration and real-time audience modeling.

Privacy-Focused Strategy: The collaboration focuses on future-proofing audience strategies by utilizing the Delta Sharing protocol for secure data sharing, enabling marketers to enrich audience segments and automate insights.

Leadership in Data Innovation: Virginia Marsh will lead the development of scalable, privacy-safe data products, emphasizing the need for identity-resolved, actionable data to foster strategic collaborations and monetization.