Digital Brands Enters into Securities Purchase Agreement for $11.225 Million Private Placement with Select Investors
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 09 2025
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Should l Buy DBGI?
Source: Yahoo Finance
PIPE Financing Announcement: Digital Brands Group, Inc. has secured approximately $11.2 million through a private investment in public equity (PIPE) financing agreement with select investors, involving the sale of Series D Convertible Preferred Stock.
Securities Registration Warning: The securities offered in this financing have not been registered under the Securities Act and are only available to accredited investors, with the company planning to file registration statements for resale of the shares.
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About DBGI
Digital Brands Group, Inc. is a retail and technology ecosystem. The Company is a curated collection of lifestyle brands that offers a variety of apparel products through direct-to-consumer and wholesale distribution. Its complementary brand portfolio provides us with the opportunity to cross-merchandise its brands. Its subsidiaries include Bailey 44, LLC (Bailey), MOSBEST, LLC (Stateside), and Sunnyside, LLC (Sundry). Its brand portfolio includes Bailey 44, DSTLD, Stateside, Sundry, and Avo. Its Sundry brand offers distinct collections of women’s clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms and other accessory products. Avo is a women’s essential brand that will offer T-shirts, sweats, dresses, sweaters and athleisure. DSTLD is primarily a digital direct-to-consumer brand. Bailey 44 combines fabrics and designs to create sophisticated ready-to-wear capsules for women on-the-go.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Conversion Standstill Arrangement: One holder transferred 4,687 Series D Shares to another holder, who agreed not to convert any of the 9,375 Series D Shares until after May 31, 2026, ensuring capital stability for the company during this period.
- Leak-Out Limitations: After the conversion standstill ends, the holder agreed that the number of common shares sold on any trading day would not exceed 5,000 shares or 1% of the average daily trading volume, aimed at controlling market supply and protecting shareholder interests.
- Extending Holders Agreement: Two holders collectively owning 2,500 Series D Shares granted another holder a purchase option, and although the proposal was abandoned, they agreed not to sell more than 2,500 common shares on any single trading day to maintain market stability.
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- Conversion Standstill Arrangement: One holder transferred 4,687 Series D Shares to another holder, who agreed not to convert any of the 9,375 Series D Shares until after May 31, 2026, ensuring capital stability for the company during this period.
- Leak-Out Limitations: After the conversion standstill ends, the holder agreed that the number of common shares sold on any trading day would not exceed 5,000 shares or 1% of the average daily trading volume, aimed at controlling market supply and protecting shareholder interests.
- Extending Holders Agreement: Two holders collectively owning 2,500 Series D Shares granted another holder a purchase option, and although the proposal was abandoned, they agreed not to sell more than 2,500 common shares on any single trading day to maintain market stability.
See More
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- NASDAQ and S&P 500 Up: Both the NASDAQ and S&P 500 rose by 0.50%, closing at 23,217.32 and 6,976.25 respectively, suggesting a broad recovery in tech and large-cap stocks, potentially attracting more investor interest.
- T-Mobile Earnings Beat Expectations: T-Mobile US reported fourth-quarter earnings of $2.14 per share, surpassing the analyst consensus of $2.06, with quarterly sales reaching $24.334 billion, exceeding the expected $24.181 billion, showcasing the company's strong performance.
- Improved Employment Data: The U.S. economy added 130,000 jobs in January, significantly above the market estimate of 70,000, while the unemployment rate fell to 4.3% from 4.4% in December, reflecting a recovering economy and an improving labor market.
See More
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- Upbound Group Leads Decline: Upbound Group's stock dropped by about 4%, becoming the primary drag on the sector, highlighting potential operational pressures and intensified market competition risks.
- Vertiv Holdings Follows Suit: Vertiv Holdings saw a decline of approximately 1.8%, exacerbating concerns about the industry's future performance and potentially affecting its short-term financing capabilities.
- Overall Industry Trend: The downward trend in music and electronics stores may signal a slowdown in consumer spending, prompting businesses to reassess market strategies to navigate potential economic downturns.
See More
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- Brand Protection Partnership: Digital Brands Group has signed a partnership with globally recognized accessories brand Herschel Supply Co. to implement AI-driven brand protection through SECUR3D's AssetSafe™ platform, aimed at monitoring and addressing unauthorized use of brand assets online, thereby enhancing consumer trust and trademark protection.
- Technology Application Rollout: Herschel will utilize SECUR3D's solution to detect counterfeit goods and protect its product designs, which is expected to significantly enhance brand integrity and market competitiveness across its global eCommerce operations.
- Strategic Expansion Plan: CEO Hil Davis stated that this collaboration represents the first step in their AI brand protection initiative, with plans to attract more large consumer brands in the future, thereby expanding partnerships across the global eCommerce landscape.
- Ecosystem Development: By collaborating with specialized providers like SECUR3D, Digital Brands Group is creating an expanding ecosystem of brands leveraging AI tools to combat counterfeiting and digital IP misuse, enhancing brand growth and trust across its portfolio.
See More
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- First Partnership: AVO Clothing's collaboration with the Alabama Crimson Tide basketball team marks a significant milestone as they distribute custom Crimson Out tees during the Alabama vs. Clemson game, strategically expanding their presence in the collegiate sports market.
- Revenue Growth: Since launching the influencer event in September, AVO x Yea Alabama has experienced significant month-over-month revenue growth, indicating the success and scalability of their campus event model, which is expected to further enhance brand visibility and sales.
- Support for Female Athletes: AVO and Yea Alabama are committed to generating future NIL market opportunities specifically for female student-athletes, making this one of the first NIL initiatives aimed at empowering women in sports, showcasing the brand's dedication to gender equity.
- Community Impact: By collaborating with universities and hosting influencer events, AVO not only enhances its brand image but also strengthens community ties through monthly drops co-designed with student-athletes, driving empowerment for female athletes and fostering a community-first approach.
See More
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- First Collaboration: AVO Clothing's partnership with the Alabama Crimson Tide basketball team marks a significant milestone as they distribute custom Crimson Out tees during the December 3 game, enhancing brand presence in the collegiate market.
- Revenue Growth: Since launching the AVO x Yea Alabama initiative in September, CEO Hil Davis reports significant month-over-month revenue growth, highlighting the scalability of influencer campus events to boost brand awareness and sales.
- Support for Female Athletes: AVO and Yea Alabama are committed to creating future NIL market opportunities specifically for female student-athletes, making this one of the first initiatives aimed at promoting gender equality in sports.
- Community Engagement: The event offers students and alumni a chance to meet model Sydney Thomas while generating a 20% royalty for Yea Alabama from AVO x Yea Alabama apparel sales, strengthening the brand's connection with the community.
See More
