CNBC to Simulcast 11 WNBA Games This Season
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Source: Newsfilter
- Media Rights Agreement: Versant has secured an 11-year media rights deal with the WNBA, allowing CNBC to simulcast 11 games this season, marking a new chapter for the business news network post-Comcast spinout, aimed at expanding its audience base and exploring new revenue streams.
- Audience Reach Enhancement: By broadcasting WNBA games on CNBC, the league aims to reach a wealthier audience, leveraging its growing popularity to enhance market influence and attract new fans.
- Doubleheader Scheduling: The first game will air Wednesday at 10 p.m. ET featuring the Las Vegas Aces against the Phoenix Mercury, allowing viewers to choose between two games, ensuring they don’t miss any action and improving viewer experience.
- Athlete Contributor Role: Indiana Fever guard Sophie Cunningham will serve as an athlete contributor for Versant, providing professional analysis and enhancing viewer engagement, further increasing the appeal of the games and audience participation.
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Analyst Views on VSNT
About VSNT
Versant Media Group, Inc. is a media and entertainment company. It operates across four core markets: political news and opinion, business news and personal finance, golf and athletics participation and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass. It produces licenses and acquires content that it distributes through a variety of outlets, such as networks and digital platforms, delivering value to key constituents: the viewing audience, paying subscribers, advertisers, distributors and licensing counterparties. It is also a provider of free over-the-air digital broadcast networks and free ad-supported streaming TV (FAST) channels. MS NOW and CNBC provide journalism spanning national and international news, business, politics and culture.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Versant Media Group Signs WNBA Broadcast Agreement
- Game Broadcast Expansion: Versant Media Group has signed an agreement with the WNBA to simulcast 11 games this season, significantly enhancing the league's visibility and audience engagement.
- Long-term Partnership: Last September, Versant and the WNBA entered into an 11-year agreement to broadcast at least 50 games each season, ensuring ongoing visibility for the WNBA on mainstream media.
- Dual Broadcast Arrangement: Tonight's doubleheader features the New York Liberty against the Chicago Sky on USA Network, followed by the Las Vegas Aces versus the Phoenix Mercury on CNBC, providing viewers with more options.
- Financial Outlook: Versant expects revenue between $6.15 billion and $6.4 billion and free cash flow of $1 billion to $1.2 billion as it expands its direct-to-consumer business and platforms, indicating strong growth potential.
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- Long-term Media Agreement: The 11-year media rights deal between Versant and the WNBA includes both regular-season and postseason games, with USA Network committing to air at least 50 games annually, ensuring ongoing exposure and viewer engagement for the league.
- Dual Broadcast Strategy: The simulcast allows viewers to choose which game to watch, particularly beneficial during overlapping game times, enhancing viewer experience and potentially increasing ratings for the events.
- New Role Debut: Indiana Fever player Sophie Cunningham will serve as an athlete contributor for Versant during the doubleheader, which not only elevates her personal brand but also brings fresh perspectives and creative content to Versant's coverage.
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- Media Rights Agreement: Versant has secured an 11-year media rights deal with the WNBA, allowing CNBC to simulcast 11 games this season, marking a new chapter for the business news network post-Comcast spinout, aimed at expanding its audience base and exploring new revenue streams.
- Audience Reach Enhancement: By broadcasting WNBA games on CNBC, the league aims to reach a wealthier audience, leveraging its growing popularity to enhance market influence and attract new fans.
- Doubleheader Scheduling: The first game will air Wednesday at 10 p.m. ET featuring the Las Vegas Aces against the Phoenix Mercury, allowing viewers to choose between two games, ensuring they don’t miss any action and improving viewer experience.
- Athlete Contributor Role: Indiana Fever guard Sophie Cunningham will serve as an athlete contributor for Versant, providing professional analysis and enhancing viewer engagement, further increasing the appeal of the games and audience participation.
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- Game Broadcast Expansion: Versant Media Group has signed an agreement with the WNBA to simulcast 11 games this season, significantly enhancing the league's visibility and audience engagement.
- Long-term Partnership: Last September, Versant and the WNBA entered into an 11-year agreement to broadcast at least 50 games each season, ensuring ongoing visibility for the WNBA on mainstream media.
- Dual Broadcast Arrangement: Tonight's doubleheader features the New York Liberty against the Chicago Sky on USA Network, followed by the Las Vegas Aces versus the Phoenix Mercury on CNBC, providing viewers with more options.
- Financial Outlook: Versant expects revenue between $6.15 billion and $6.4 billion and free cash flow of $1 billion to $1.2 billion as it expands its direct-to-consumer business and platforms, indicating strong growth potential.
See More
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- Media Partnership Expansion: Versant announced that it will simulcast 11 WNBA games on CNBC this season, aiming to broaden the league's audience and attract a wealthier demographic, thereby enhancing brand value and market impact.
- Long-term Media Agreement: The 11-year media rights deal between Versant and the WNBA includes both regular-season and postseason games, with USA Network committing to air at least 50 games annually, ensuring ongoing exposure and viewer engagement for the league.
- Dual Broadcast Strategy: The simulcast allows viewers to choose which game to watch, particularly beneficial during overlapping game times, enhancing viewer experience and potentially increasing ratings for the events.
- New Role Debut: Indiana Fever player Sophie Cunningham will serve as an athlete contributor for Versant during the doubleheader, which not only elevates her personal brand but also brings fresh perspectives and creative content to Versant's coverage.
See More
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- Media Rights Agreement: Versant has secured an 11-year media rights deal with the WNBA, allowing CNBC to simulcast 11 games this season, marking a new chapter for the business news network post-Comcast spinout, aimed at expanding its audience base and exploring new revenue streams.
- Audience Reach Enhancement: By broadcasting WNBA games on CNBC, the league aims to reach a wealthier audience, leveraging its growing popularity to enhance market influence and attract new fans.
- Doubleheader Scheduling: The first game will air Wednesday at 10 p.m. ET featuring the Las Vegas Aces against the Phoenix Mercury, allowing viewers to choose between two games, ensuring they don’t miss any action and improving viewer experience.
- Athlete Contributor Role: Indiana Fever guard Sophie Cunningham will serve as an athlete contributor for Versant, providing professional analysis and enhancing viewer engagement, further increasing the appeal of the games and audience participation.
See More
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- Successful SpaceX IPO: SpaceX's IPO was executed at a fixed price, with underwriters Goldman Sachs and Morgan Stanley ensuring nearly all investors profited, reflecting strong market confidence in its future growth potential.
- Substantial Contract Revenue: SpaceX has lucrative contracts with Google worth $920 million per month and Anthropic at $1.25 billion monthly, indicating its dominant position in the compute rental market and significant profitability.
- Starlink User Growth: With 12 million subscribers, Starlink is poised to attract more users if it can rapidly manufacture satellites and expand coverage, potentially threatening services like Netflix and further increasing its market share.
- Optimistic Future Outlook: As SpaceX's divisions continue to evolve, market sentiment remains bullish, especially with the potential inclusion in the Nasdaq 100, which could attract more capital inflows and drive stock prices higher.
See More
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- Conference Announcement: Versant Media Group, Inc. (NASDAQ:VSNT) has announced that Chief Financial Officer and Chief Operating Officer Anand Kini is scheduled to present on June 2, 2026, at 9:10 a.m. PT at the 2026 Evercore Global TMT Conference in San Francisco, showcasing the company's strategic direction in the media and entertainment sector.
- Live Webcast: The presentation will be available via live webcast on the Versant Media Investor Relations website, allowing investors who cannot attend in real-time to access key information through a limited-time replay after the event.
- Company Overview: Versant Media is an industry-changing media and entertainment business that is home to trusted brands that shape culture, inform audiences, and build lasting connections, operating across core markets including political news, business news, personal finance, and sports.
- Brand Portfolio: The company leverages a powerful portfolio of iconic brands, including CNBC, USA Network, and Golf Channel, to provide diverse content and services, further solidifying its leadership position in the media industry.
See More
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