Academy Launches New Loyalty Program and Credit Card
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 20 2026
0mins
Source: Newsfilter
- Loyalty Program Upgrade: Academy Sports + Outdoors has launched the new myAcademy Rewards Mastercard® credit card, allowing members to earn a 5% discount and unlimited 2% rewards on purchases, directly deposited into their myAcademy Rewards account, significantly enhancing customer shopping experience and loyalty.
- Rich Member Benefits: The new program offers a $15 welcome bonus, a $15 birthday reward, and a $25 reward for spending $500 annually, aimed at attracting more family customers, enhancing brand loyalty, and driving sales growth.
- Digital Ecosystem Enhancement: Academy has upgraded its digital platform, making it easier for members to sign up, track progress, view rewards, and redeem online, thereby improving user experience and increasing customer engagement.
- Family-Centric Value Proposition: This program is designed for the “Always Game Family,” emphasizing the ability to enjoy outdoor fun without financial strain, reflecting Academy's deep understanding and commitment to customer needs.
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Analyst Views on ASO
Wall Street analysts forecast ASO stock price to rise
12 Analyst Rating
4 Buy
8 Hold
0 Sell
Moderate Buy
Current: 53.510
Low
50.00
Averages
57.00
High
65.00
Current: 53.510
Low
50.00
Averages
57.00
High
65.00
About ASO
Academy Sports and Outdoors, Inc. is a full-line sporting goods and outdoor recreation retailer in the United States. The Company's product assortment is focused on key categories of outdoor, apparel, sports and recreation, and footwear through both national brands and a portfolio of over 19 private label brands. It has preferred access to national brands, such as Nike, Under Armour, adidas, Winchester, Columbia Sportswear, Brooks, Skechers, Yeti and Carhartt. Its private label brand portfolio consists of Academy Sports + Outdoors, Magellan Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely and R.O.W. Its primary product types include coolers and drinkware, camping accessories and camping equipment; fitness equipment, fitness accessories and nutrition supplies; outdoor apparel, seasonal apparel, denim, work apparel, graphic t-shirts and accessories; casual shoes, slippers, seasonal footwear, socks; boys and girls footwear, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Personalized Rewards: The revamped myAcademy Rewards program offers personalized rewards and exclusive savings for every member, ensuring that customers can easily gain value whether shopping online, via the app, or in-store, thereby driving sales growth.
- Digital Ecosystem Enhancement: Academy has upgraded its entire digital platform, making it easier for members to sign up, track progress, view rewards, and redeem them across various channels, which enhances user experience and increases customer retention.
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- Loyalty Program Upgrade: Academy Sports + Outdoors has launched the new myAcademy Rewards Mastercard® credit card, allowing members to earn a 5% discount and unlimited 2% rewards on purchases, directly deposited into their myAcademy Rewards account, significantly enhancing customer shopping experience and loyalty.
- Rich Member Benefits: The new program offers a $15 welcome bonus, a $15 birthday reward, and a $25 reward for spending $500 annually, aimed at attracting more family customers, enhancing brand loyalty, and driving sales growth.
- Digital Ecosystem Enhancement: Academy has upgraded its digital platform, making it easier for members to sign up, track progress, view rewards, and redeem online, thereby improving user experience and increasing customer engagement.
- Family-Centric Value Proposition: This program is designed for the “Always Game Family,” emphasizing the ability to enjoy outdoor fun without financial strain, reflecting Academy's deep understanding and commitment to customer needs.
See More
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- Inventory Management Improvements: Since taking over in October 2024, CEO Elliott Hill has cleared classic inventory and launched new product lines; however, the stock is still down approximately 35% from its 52-week high, reflecting market skepticism about recovery efforts.
- North American Market Growth: Nike's sales in North America rose 9% year-over-year to $5.6 billion, making it the company's largest market, but analysts note that growth is primarily driven by wholesale sales, necessitating attention to retail performance.
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- Infrastructure Development: The new funds will be allocated to expanding the league's front office, building infrastructure, and creating a comprehensive event calendar to support player development, thereby enhancing the league's overall operational efficiency and market appeal.
- Valuation Surge: Over the past year, the valuations of Pro Padel League franchises have exceeded $10 million, a significant increase from the $200,000 entry fee in 2023, reflecting market recognition and future growth potential for the sport.
- Rapid Participant Growth: By 2030, the U.S. is projected to have 20,000 padel courts and 15 million active players, a substantial increase from just a few hundred courts today, indicating the sport's accelerating popularity in the U.S. and promising future prospects.
See More
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- Credit Card Partnership: Academy Sports has launched a co-branded credit card with Mastercard and Bread Financial, aimed at stimulating purchases through rewards and exclusive offers, which is expected to enhance customer loyalty and sales.
- Rewards Structure: Cardholders earn $25 back for every $500 spent at Academy, while also receiving cash back on purchases made at non-Academy stores, significantly increasing the attractiveness of the card for consumers.
- Interest Rate Range: The credit card, managed by Synchrony Bank, features interest rates ranging from 17% to 33% based on the cardholder's credit score, which may deter some consumers from utilizing the credit option due to high borrowing costs.
- Market Response: Despite the new credit card launch, Academy Sports' recent earnings report indicated a non-GAAP EPS of $1.97 for Q4 2026, missing expectations by $0.08, and revenue also fell short of market forecasts, raising concerns about the company's future growth prospects.
See More
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See More
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- Loyalty Program Upgrade: Academy Sports + Outdoors has launched the new myAcademy Rewards Mastercard® credit card, allowing members to earn a 5% discount and unlimited 2% rewards on purchases, aimed at enhancing customer shopping experiences and brand loyalty.
- Personalized Rewards: The revamped myAcademy Rewards program offers personalized rewards and exclusive savings for every member, ensuring that customers can easily gain value whether shopping online, via the app, or in-store, thereby driving sales growth.
- Digital Ecosystem Enhancement: Academy has upgraded its entire digital platform, making it easier for members to sign up, track progress, view rewards, and redeem them across various channels, which enhances user experience and increases customer retention.
- Family-Centric Strategy: This program is specifically designed for the “Always Game Family,” aiming to provide high-value outdoor gear that helps families enjoy fun without exceeding their budgets, thereby strengthening the brand's competitive position in the market.
See More
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- Loyalty Program Upgrade: Academy Sports + Outdoors has launched the new myAcademy Rewards Mastercard® credit card, allowing members to earn a 5% discount and unlimited 2% rewards on purchases, directly deposited into their myAcademy Rewards account, significantly enhancing customer shopping experience and loyalty.
- Rich Member Benefits: The new program offers a $15 welcome bonus, a $15 birthday reward, and a $25 reward for spending $500 annually, aimed at attracting more family customers, enhancing brand loyalty, and driving sales growth.
- Digital Ecosystem Enhancement: Academy has upgraded its digital platform, making it easier for members to sign up, track progress, view rewards, and redeem online, thereby improving user experience and increasing customer engagement.
- Family-Centric Value Proposition: This program is designed for the “Always Game Family,” emphasizing the ability to enjoy outdoor fun without financial strain, reflecting Academy's deep understanding and commitment to customer needs.
See More
