8x8 Partners with KCOM for Unified Communications in the UK
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 26 2026
0mins
Should l Buy EGHT?
Source: Newsfilter
- Strategic Partnership Launch: The collaboration between 8x8 and KCOM will provide secure, high-availability unified communications and contact center services for UK enterprises and public sector organizations, combining KCOM's infrastructure with 8x8's CX platform to enhance customer experience.
- Infrastructure Advantage: By leveraging KCOM's operational infrastructure, customers will gain greater control, performance, and resilience, eliminating reliance on third-party carriers, thereby enhancing business continuity and security.
- Market Expansion Plans: This partnership marks the beginning of joint go-to-market activities between 8x8 and KCOM, with plans to expand KCOM's contact center offerings over the next year to support a broader range of enterprise and public sector use cases, including AI-driven customer engagement.
- Wide Customer Base: KCOM currently supports approximately 8,000 enterprise customers across public and private sectors, including critical national infrastructure such as hospitals and emergency services, ensuring that reliability and security meet customer demands.
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Analyst Views on EGHT
Wall Street analysts forecast EGHT stock price to rise
7 Analyst Rating
3 Buy
1 Hold
3 Sell
Hold
Current: 1.980
Low
1.50
Averages
2.30
High
3.00
Current: 1.980
Low
1.50
Averages
2.30
High
3.00
About EGHT
8x8, Inc. is a provider of software-as-a-service solutions for contact centers, voice communications, video meetings, employee collaboration, and embeddable communication application programming interfaces (API). The Company’s communications platform solutions comprise the 8x8 XCaaS platform, which is an integrated contact center, voice communications, video, chat, and SMS solution built on one global cloud communications platform. Its integrated technology platform includes 8x8 Work, 8x8 Contact Center, 8x8 Engage and 8x8 X Series. Its 8x8 Work is an end-to-end unified communications as a service solution that delivers enterprise-grade voice services, secure video meetings, and unified messaging including direct messages, public and private team messaging rooms, and peer-to-peer short and multimedia messaging, or SMS/MMS. 8x8 Contact Center is a cloud-based contact center as-a-service solution that includes omnichannel customer engagement, advanced analytics, and other features.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Expansion: This collaboration expands KCOM's enterprise portfolio to a fully integrated solution, supporting approximately 8,000 enterprise customers, particularly in critical national infrastructure sectors like hospitals and emergency services, ensuring reliability and security.
- Joint Go-to-Market Strategy: The partnership marks the beginning of joint go-to-market activities between 8x8 and KCOM, including coordinated sales enablement and customer engagement, with plans to broaden KCOM's contact center offerings over the next year to cover more enterprise and public sector use cases.
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- 8x8 Stock Volatility: Video conferencing company 8x8 (NASDAQ:EGHT) saw an 8.2% increase, despite experiencing 47 moves greater than 5% in the past year, suggesting that while the market views the news as significant, it does not fundamentally alter perceptions of the business.
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- Customer Demand Driven: According to a Metrigy report, nearly 75% of customer experience leaders prefer to build their own AI agents, and 8x8 AI Studio is designed to meet this demand by leveraging existing trusted infrastructure, simplifying the agent creation process, and enhancing customer satisfaction.
- Multi-Scenario Applications: Customers in the early availability phase are deploying AI agents across various operational scenarios, including always-on inbound coverage, proactive outbound engagement, and internal support, significantly improving operational efficiency and customer response times, helping businesses stand out in a competitive landscape.
- No Additional Licensing Requirements: During the early availability phase, 8x8 AI Studio is accessible without extra licensing fees and offers a free tier for building and testing agents, with consumption fees only applying once agents are in production, thus reducing initial investment risks for businesses.
See More
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- Channel Leadership Recognition: 8x8's channel leaders Emily Masterton and David Land have been named CRN Channel Chiefs for EMEA and ANZ respectively, highlighting the company's leadership in global channel partnerships and enhancing its competitive position in the market.
- Palomarr Award Achievements: 8x8 received nine awards at the inaugural Palomarr Insight Awards, ranking in the top five across eight categories including Cloud and VoIP Telephony and Contact Center, demonstrating the platform's broad recognition in customer experience and communications technology.
- Partner-First Strategy: Chief Revenue Officer Stephen Hamill emphasized that the company's success relies on partner support, and this partner-first model not only simplifies deployment processes but also accelerates customer value realization, further driving business growth.
- Platform Integration Advantage: 8x8's platform integrates contact center, communications, and AI into a single system, enabling partners to deliver seamless solutions and enhance customer experience, reflecting the company's mission to provide clarity in complex market environments.
See More
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- Award Recognition: 8x8, Inc. received the Cybersecurity Initiative of the Year award at the 2026 Asian Telecom Awards in Singapore, recognizing its innovative 8x8 Omni Shield solution for real-time SMS fraud mitigation, which further solidifies its leadership in the global business communications platform market.
- Fraud Detection Capability: During early-stage deployments, 8x8 Omni Shield identified over 85% of fraudulent SMS traffic while ensuring reliable message delivery for authorized communications, demonstrating its effectiveness and practicality in safeguarding enterprise customer communications.
- Integrated Protection Mechanism: The solution is embedded within 8x8 Connect, enabling organizations to monitor messaging activity and identify anomalies within a unified, no-code interface, allowing for rapid action and reduced response times, thereby enhancing operational efficiency.
- Security Framework Expansion: As part of 8x8's broader security framework, 8x8 Omni Shield strengthens identity verification workflows, mitigating risks such as unauthorized account access and one-time password exploitation, thereby enhancing the overall security posture of enterprises.
See More
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- Award Recognition: 8x8, Inc. received the Cybersecurity Initiative of the Year award at the 2026 Asian Telecom Awards in Singapore, recognizing its innovative 8x8 Omni Shield solution for real-time SMS fraud mitigation, which further solidifies its leadership position in the global business communications platform market.
- Fraud Detection Capability: During early-stage deployments, 8x8 Omni Shield successfully identified over 85% of fraudulent SMS traffic while maintaining reliable message delivery for authorized communications, enhancing enterprise security and bolstering customer trust.
- Integrated Protection Features: The solution is embedded within 8x8 Connect, enabling organizations to monitor messaging activity and identify anomalies within a no-code interface, allowing for rapid response to potential threats, reflecting 8x8's commitment to simplifying technical complexity.
- Security Framework Expansion: As part of 8x8's broader security framework, 8x8 Omni Shield integrates with identity verification workflows to strengthen authentication processes, mitigating risks such as unauthorized account access and one-time password exploitation, further advancing the construction of resilient communication infrastructure for enterprises.
See More
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- Market Expansion: This collaboration expands KCOM's enterprise portfolio to a fully integrated solution, supporting approximately 8,000 enterprise customers, particularly in critical national infrastructure sectors like hospitals and emergency services, ensuring reliability and security.
- Joint Go-to-Market Strategy: The partnership marks the beginning of joint go-to-market activities between 8x8 and KCOM, including coordinated sales enablement and customer engagement, with plans to broaden KCOM's contact center offerings over the next year to cover more enterprise and public sector use cases.
- Technological Innovation: The 8x8 CX platform integrates AI technology to enhance personalized customer journeys and operational excellence, helping organizations innovate confidently while boosting customer trust and satisfaction.
See More
