Viberate Introduces NFT-Based Gig Booking for Musicians
Viberate's NFT Gig Booking Launch: Viberate, under CEO Vasja Veber, has introduced an NFT gig booking platform for over 500,000 artists, allowing them to monetize performances through NFTs on Ethereum, with integration across major music platforms.
Financial Impact and Escrow Contracts: The new model has already locked ~$2.1M in gig escrow contracts, indicating a significant shift in artist monetization and liquidity, with over 100 bookings processed weekly.
Broader Adoption of Tokenized Rights: Unlike previous limited adoption of tokenized event rights, the current initiative shows potential for broader impact due to technological advancements and a larger artist base.
Transparency and Efficiency in Rights Management: The use of on-chain analytics in the NFT gig booking model is expected to enhance transparency and efficiency in digital rights management, reflecting trends from earlier blockchain applications.
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