Crypto YouTube Channels Hit Five-Year Low in Views Amid Market Shift
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Jan 12 2026- Viewership Decline: In 2025, crypto YouTube channels have reached five-year lows in views, primarily due to changes in YouTube algorithms and a broader risk-off market sentiment, which negatively impacts creators' ad revenue and sponsorship opportunities.
- Revenue Challenges for Creators: The decline in views presents revenue challenges for creators, with major channels like Crypto Banter and Coin Bureau reporting reduced engagement, reflecting shifts in overall market sentiment and viewer interest.
- Cyclical Market Patterns: Analysts note that this drop in viewership mirrors patterns observed after the 2017 and 2022 crypto bear markets, indicating a cyclical nature of reduced speculative interest that subsequently affects trading activities.
- Institutional Interest Remains: Despite the decline in retail interest, experts suggest that institutional investors are still present, with anticipated growth through financial instruments like ETFs, while analysts urge caution regarding the shift towards more regulated and institutionalized crypto interactions.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
