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Z Should I Buy

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Intellectia

Should You Buy Zillow Group Inc (Z) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
32.110
1 Day change
0.31%
52 Week Range
93.880
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Zillow Group Inc (Z) is not a good buy for a beginner investor with a long-term strategy at this time. The stock is facing significant legal challenges, bearish technical indicators, and a lack of positive trading signals. Additionally, analysts have lowered price targets, and there are no recent positive catalysts to support a strong recovery in the near term.

Technical Analysis

The technical indicators show a bearish trend. The MACD is below zero and negatively contracting, the RSI is neutral at 31.53, and the moving averages are bearish (SMA_200 > SMA_20 > SMA_5). The stock is trading below key pivot levels, with support at 31.864 and resistance at 33.797.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
3

Positive Catalysts

  • NULL identified. There are no recent positive developments or signals supporting a bullish outlook for the stock.

Neutral/Negative Catalysts

  • Zillow is facing a class action lawsuit alleging misleading statements about its agreement with Redfin, which has increased regulatory scrutiny and antitrust liability risks. Analysts have also lowered price targets, and the stock has a bearish technical setup.

Financial Performance

No financial data available for the latest quarter.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a mixed to negative outlook. Keefe Bruyette has a Market Perform rating, Morgan Stanley and Goldman Sachs have Neutral/Equal Weight ratings, and Deutsche Bank and JPMorgan maintain Buy/Overweight ratings but have significantly lowered price targets.

Wall Street analysts forecast Z stock price to rise
8 Analyst Rating
Wall Street analysts forecast Z stock price to rise
3 Buy
5 Hold
0 Sell
Moderate Buy
Current: 32.010
sliders
Low
70
Averages
87.4
High
100
Current: 32.010
sliders
Low
70
Averages
87.4
High
100
Keefe Bruyette
Ryan Tomasello
Market Perform
maintain
AI Analysis
2026-06-12
Reason
Keefe Bruyette
Ryan Tomasello
Price Target
AI Analysis
2026-06-12
maintain
Market Perform
Reason
Keefe Bruyette analyst Ryan Tomasello notes that Google (GOOGL) is expanding its pilot of home listings ads in search results to a full nationwide rollout, which is a setback for the real estate portals, with Zillow (Z) most exposed, as Google's monetization of the product appears focused on buyer agent lead generation. The firm says CoStar's (CSGP) Homes.com is more oriented toward listing agents, and both CoStar and Rocket (RKT) benefit from more diversified businesses. Keefe Bruyette has a Market Perform rating on Zillow.
Morgan Stanley
Matthew Cost
Equal Weight
downgrade
$82 -> $70
2026-05-08
Reason
Morgan Stanley
Matthew Cost
Price Target
$82 -> $70
2026-05-08
downgrade
Equal Weight
Reason
Morgan Stanley analyst Matthew Cost lowered the firm's price target on Zillow to $70 from $82 and keeps an Equal Weight rating on the shares.
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