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YUM Should I Buy

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Intellectia

Should You Buy Yum! Brands Inc (YUM) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
153.450
1 Day change
-0.74%
52 Week Range
169.390
Analysis Updated At
2026/03/27
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Yum! Brands Inc (YUM) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company shows solid financial growth and positive analyst sentiment, the technical indicators suggest a neutral to slightly bearish short-term trend. Additionally, no significant positive catalysts or trading signals are present to justify immediate action.

Technical Analysis

The MACD histogram is negative (-0.41) and expanding, indicating bearish momentum. RSI is neutral at 35.535, and moving averages are converging, showing no clear trend. The stock is trading near its key support level (S1: 156.214), suggesting limited upside potential in the short term.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
6

Positive Catalysts

  • Analyst ratings are generally positive, with multiple firms raising price targets and maintaining Buy or Overweight ratings. Q4 financials show strong revenue and net income growth YoY, indicating solid business performance.

Neutral/Negative Catalysts

  • No recent news or significant trading trends from hedge funds or insiders. Technical indicators suggest a lack of bullish momentum. The stock's gross margin has slightly declined (-1.51% YoY), and the Pizza Hut strategic review may create uncertainty.

Financial Performance

In Q4 2025, revenue increased by 6.48% YoY to $2.515 billion, net income rose by 26.48% YoY to $535 million, and EPS grew by 28.38% YoY to 1.9. However, gross margin dropped slightly to 44.49%, down -1.51% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are optimistic, with price targets ranging from $160 to $190. Key drivers include growth in core brands like Taco Bell and KFC International. However, some analysts note potential headwinds from Pizza Hut's strategic review and range-bound stock performance in the near term.

Wall Street analysts forecast YUM stock price to rise
21 Analyst Rating
Wall Street analysts forecast YUM stock price to rise
7 Buy
14 Hold
0 Sell
Moderate Buy
Current: 154.590
sliders
Low
145
Averages
164.33
High
185
Current: 154.590
sliders
Low
145
Averages
164.33
High
185
JPMorgan
Overweight
upgrade
$160 -> $170
AI Analysis
2026-02-24
Reason
JPMorgan
Price Target
$160 -> $170
AI Analysis
2026-02-24
upgrade
Overweight
Reason
JPMorgan raised the firm's price target on Yum! Brands to $170 from $160 and keeps an Overweight rating on the shares. The firm upped the price target after re-valuing the restaurant group for "growth quality." It recommends buying Yum shares opportunistically on pullbacks.
Evercore ISI
NULL
to
Outperform
maintain
$180 -> $190
2026-02-13
Reason
Evercore ISI
Price Target
$180 -> $190
2026-02-13
maintain
NULL
to
Outperform
Reason
Evercore ISI raised the firm's price target on Yum! Brands to $190 from $180 and keeps an Outperform rating on the shares.
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