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YELP Should I Buy

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Intellectia

Should You Buy Yelp Inc (YELP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
25.190
1 Day change
1.82%
52 Week Range
41.220
Analysis Updated At
2026/03/27
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Yelp Inc is not a strong buy for a beginner investor with a long-term focus at this time. The stock lacks positive momentum, has mixed financial performance, and faces headwinds in its business model. Analysts have lowered price targets, and there are no significant positive catalysts or trading signals to justify immediate entry.

Technical Analysis

The MACD is positively expanding, suggesting mild bullish momentum. RSI is neutral at 63.191, and moving averages are converging, indicating no strong trend. The stock is trading near its pivot level of 24.302, with resistance at 24.957 and support at 23.647.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
8

Positive Catalysts

  • NULL identified. There is no recent news or significant positive developments.

Neutral/Negative Catalysts

  • Analysts have lowered price targets due to macroeconomic pressures, declining user base, weakening engagement, and concerns over AI disruption. Financial performance shows declining revenue and net income.

Financial Performance

In Q4 2025, revenue dropped by -0.54% YoY to $359.99M, net income decreased by -10.48% YoY to $37.80M, and gross margin dropped to 86.42%. EPS remained flat at 0.61 YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a neutral to underperform stance on Yelp. Price targets have been lowered by JPMorgan, Baird, and BofA, citing macro pressures, platform headwinds, and execution risks.

Wall Street analysts forecast YELP stock price to rise
7 Analyst Rating
Wall Street analysts forecast YELP stock price to rise
2 Buy
3 Hold
2 Sell
Hold
Current: 24.740
sliders
Low
30
Averages
33.29
High
40
Current: 24.740
sliders
Low
30
Averages
33.29
High
40
JPMorgan
Neutral
downgrade
$30 -> $22
AI Analysis
2026-02-17
Reason
JPMorgan
Price Target
$30 -> $22
AI Analysis
2026-02-17
downgrade
Neutral
Reason
JPMorgan lowered the firm's price target on Yelp to $22 from $30 and keeps a Neutral rating on the shares. The company reported a "modest" Q4 beat, but its 2026 outlook was well below expectations, the analyst tells investors in a research note. The firm says macro pressures on restaurant and retailer advertising budgets have "started to bleed more into services spend."
Baird
Colin Sebastian
Neutral
downgrade
$36 -> $25
2026-02-13
Reason
Baird
Colin Sebastian
Price Target
$36 -> $25
2026-02-13
downgrade
Neutral
Reason
Baird analyst Colin Sebastian lowered the firm's price target on Yelp to $25 from $36 and keeps a Neutral rating on the shares. The firm updated its model following results which suggest headwinds remain distracting from its platform evolution.
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