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WHR Should I Buy

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Intellectia

Should You Buy Whirlpool Corp (WHR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
57.250
1 Day change
0.74%
52 Week Range
111.960
Analysis Updated At
2026/04/17
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Whirlpool Corp (WHR) is not a strong buy for a beginner, long-term investor at this time. The company's financial performance has been weak, with significant declines in revenue, net income, and EPS in the latest quarter. Analyst ratings and price target trends are neutral to negative, with no recent upgrades or positive revisions. While there are some positive catalysts, such as the expansion of manufacturing facilities, the overall sentiment remains cautious due to industry softness and declining financial metrics. Additionally, the technical indicators and options data do not suggest a compelling entry point for long-term investment.

Technical Analysis

The MACD is positive but contracting, indicating a potential slowdown in upward momentum. RSI is neutral at 54.382, and moving averages are converging, showing no clear trend. Key support is at 53.315, and resistance is at 57.723. The stock is trading near its pivot level of 55.519, suggesting limited immediate upside potential.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
6

Positive Catalysts

  • Whirlpool is expanding its manufacturing footprint with a $60 million facility in Ohio, expected to create jobs and enhance production efficiency. Additionally, the launch of new KitchenAid products could drive some consumer interest.

Neutral/Negative Catalysts

  • Q4 financial results showed significant declines in revenue (-0.92% YoY), net income (-127.55% YoY), and EPS (-126.98% YoY). Analysts have lowered price targets and earnings estimates, citing industry softness and dilution from equity offerings. The stock also has a 60% chance to decline in the next day, week, and month based on historical patterns.

Financial Performance

In 2025/Q4, revenue dropped to $4.098 billion (-0.92% YoY), net income fell to $108 million (-127.55% YoY), and EPS declined to 1.91 (-126.98% YoY). Gross margin also decreased to 13.88% (-13.52% YoY), highlighting significant financial weakness.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have maintained neutral ratings, with recent price target reductions from JPMorgan (to $59) and Stifel (to $68). The consensus view reflects cautious sentiment due to industry headwinds and weak financial performance.

Wall Street analysts forecast WHR stock price to rise
4 Analyst Rating
Wall Street analysts forecast WHR stock price to rise
0 Buy
2 Hold
2 Sell
Moderate Sell
Current: 56.830
sliders
Low
51
Averages
64.5
High
78
Current: 56.830
sliders
Low
51
Averages
64.5
High
78
BofA
Rafe Jadrosich
Underperform
downgrade
$60 -> $50
AI Analysis
2026-04-20
New
Reason
BofA
Rafe Jadrosich
Price Target
$60 -> $50
AI Analysis
2026-04-20
New
downgrade
Underperform
Reason
BofA analyst Rafe Jadrosich lowered the firm's price target on Whirlpool to $50 from $60 and keeps an Underperform rating on the shares. The firm expects Q1 earnings at the low-end of guidance for most building product manufacturers and distributors and lowers its 2026 and 2027 EPS forecasts for the building products companies under coverage by 4% and 3%, respectively, the analyst tells investors in an earnings preview for the group.
Mizuho
Neutral
initiated
$55
2026-04-20
New
Reason
Mizuho
Price Target
$55
2026-04-20
New
initiated
Neutral
Reason
Mizuho initiated coverage of Whirlpool with a Neutral rating and $55 price target. The company faces near-term margin pressure from tariffs, lower shipments, consumer softness, and potential for another dividend cut amid elevated earnings risk, the analyst tells investors in a research note. However, the firm believes Whirlpool's restructuring plan and $300M "multi-year facelift" in laundry creates an opportunity to improve its operational performance over time.
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