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VAC Should I Buy

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Intellectia

Should You Buy Marriott Vacations Worldwide Corp (VAC) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
70.820
1 Day change
1.59%
52 Week Range
86.330
Analysis Updated At
2026/04/10
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Marriott Vacations Worldwide Corp (VAC) is not a strong buy for a beginner, long-term investor at this moment. Despite insider buying and some positive analyst upgrades, the company's financial performance is weak, and technical indicators do not suggest a clear upward trend. Additionally, options data indicates a lack of strong bullish sentiment. Holding off on investing until further positive catalysts emerge or financial performance improves would be prudent.

Technical Analysis

The MACD is below zero and negatively contracting, indicating bearish momentum. The RSI is neutral at 57.255, and moving averages are converging, showing no clear trend. Key resistance levels are at 70.361 and 72.23, while support levels are at 64.31 and 62.44.

Options Data

Neutral
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The high Open Interest Put-Call Ratio suggests a slightly bearish sentiment, while the low Option Volume Put-Call Ratio indicates limited put activity compared to calls. Implied volatility is high at 48.3, with an IV percentile of 92, suggesting elevated uncertainty.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
2
Buy
10

Positive Catalysts

  • Insider buying has surged by 14916.31% over the last month, indicating confidence from insiders.

  • Analysts like Mizuho and Jefferies see potential turnaround opportunities under new management, with price targets as high as $105.

Neutral/Negative Catalysts

  • Financial performance is severely weak, with Q4 2025 showing a 962% drop in net income and a 1051.15% drop in EPS YoY.

  • Morgan Stanley and Citizens have downgraded the stock, citing high financial cyclicality and organizational dysfunction.

  • No recent news or event-driven catalysts to drive immediate growth.

Financial Performance

In Q4 2025, revenue dropped by 2.73% YoY to $856M, net income plummeted by 962% YoY to -$431M, and EPS fell by 1051.15% YoY to -$12.46. However, gross margin increased slightly to 71.61%, up 0.99% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed. While firms like Mizuho, Jefferies, and Truist have upgraded the stock with higher price targets, others like Morgan Stanley and Citizens have downgraded it, citing concerns over financial cyclicality and organizational challenges.

Wall Street analysts forecast VAC stock price to fall
9 Analyst Rating
Wall Street analysts forecast VAC stock price to fall
4 Buy
3 Hold
2 Sell
Hold
Current: 69.710
sliders
Low
37
Averages
57.24
High
70
Current: 69.710
sliders
Low
37
Averages
57.24
High
70
Morgan Stanley
Underweight
downgrade
$52 -> $50
AI Analysis
2026-04-10
Reason
Morgan Stanley
Price Target
$52 -> $50
AI Analysis
2026-04-10
downgrade
Underweight
Reason
Morgan Stanley lowered the firm's price target on Marriott Vacations to $50 from $52 and keeps an Underweight rating on the shares. The firm is more constructive on the RevPAR backdrop for FY26, but is still avoiding chasing high operating leverage, high financial cyclicals, preferring those names in lodging with a combination of longer-term visibility and cyclical upside, the analyst tells investors in a note on the group.
Citizens
Aaron Hecht
Outperform -> Market Perform
downgrade
2026-03-09
Reason
Citizens
Aaron Hecht
Price Target
2026-03-09
downgrade
Outperform -> Market Perform
Reason
Citizens analyst Aaron Hecht downgraded Marriott Vacations to Market Perform from Outperform without a price target following the Q4 report. The company's turnaround pitch to investors has not changed under the CEO, the analyst tells investors in a research note. The firm believes Marriott Vacations' board should have explored some strategic alternatives given the stock was down 60% over the three-year tenure of the prior CEO. "We have no idea how much dysfunction remains within the organization today," contends Citizens.
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