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SOHU Should I Buy

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$
0.000
0.000(0.000%)
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0.000(0.000%)Aft-market
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OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

Should You Buy Sohu.com Ltd (SOHU) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
15.450
1 Day change
52 Week Range
17.300
Analysis Updated At
2026/03/27
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Sohu.com Ltd (SOHU) is not a strong buy at the moment for a beginner investor with a long-term strategy. The lack of significant positive catalysts, weak financial performance, and neutral trading sentiment suggest holding off on investment until clearer growth trends or positive signals emerge.

Technical Analysis

The MACD is negatively expanding (-0.0194), indicating bearish momentum. RSI is neutral at 42.153, and moving averages are converging, showing no clear trend. The stock is trading near its support level (S1: 15.706) in pre-market at 15.8, with resistance at R1: 16.47.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
7

Positive Catalysts

  • Gross margin increased to 75.27%, up 3.82% YoY, indicating operational efficiency improvements.

Neutral/Negative Catalysts

  • Net income dropped significantly (-1148.73% YoY), and EPS fell sharply (-1332.35% YoY). No recent news or significant insider or hedge fund activity. Stock trend analysis suggests a 40% chance of minor gains (0.48%) in the next day but potential losses (-3.17%) in the next week.

Financial Performance

In Q4 2025, revenue increased by 5.63% YoY to $142.26M, but net income dropped drastically to -$223.29M, and EPS fell to 8.38. Despite a higher gross margin, the financials indicate poor profitability and growth trends.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No recent analyst rating or price target changes available.

Wall Street analysts forecast SOHU stock price to rise
2 Analyst Rating
Wall Street analysts forecast SOHU stock price to rise
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 15.450
sliders
Low
20
Averages
21
High
22
Current: 15.450
sliders
Low
20
Averages
21
High
22
Jefferies
Thomas Chong
Buy
maintain
$18 -> $20
AI Analysis
2025-11-17
Reason
Jefferies
Thomas Chong
Price Target
$18 -> $20
AI Analysis
2025-11-17
maintain
Buy
Reason
Jefferies analyst Thomas Chong raised the firm's price target on Sohu.com to $20 from $18 and keeps a Buy rating on the shares after the company reported Q3 results and gave Q4 guidance. During the associated conference call, management highlighted that Sohu continues to have innovative and unique marketing solutions to attract ad budgets amid macro uncertainties, the analyst tells investors.
Citi
Buy
upgrade
$20 -> $22
2025-11-17
Reason
Citi
Price Target
$20 -> $22
2025-11-17
upgrade
Buy
Reason
Citi raised the firm's price target on Sohu.com to $22 from $20 and keeps a Buy rating on the shares. The company reported a Q3 beat on outperformance in online games, the analyst tells investors in a research note. Citi upped estimates post the earnings report.
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