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SOHU Should I Buy

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$
0.000
0.000(0.000%)
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0.000(0.000%)Aft-market
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0.000
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Intellectia

Should You Buy Sohu.com Ltd (SOHU) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
16.000
1 Day change
-2.50%
52 Week Range
17.300
Analysis Updated At
2026/03/06
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Sohu.com Ltd (SOHU) is not a strong buy at the moment for a beginner investor with a long-term strategy. Despite some positive technical indicators such as bullish moving averages and strong gross margins, the company's recent financial performance shows significant declines in net income and EPS. Additionally, there are no clear positive catalysts or strong trading signals to justify immediate action. Holding or monitoring the stock for better entry points is recommended.

Technical Analysis

The stock's MACD is negative and expanding downward, indicating bearish momentum. RSI is neutral at 31.739, and the price is near support levels (S1: 16.137, S2: 15.934). However, moving averages are bullish (SMA_5 > SMA_20 > SMA_200), suggesting some underlying strength.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
4

Positive Catalysts

  • Bullish moving averages and a gross margin increase of 3.82% YoY to 75.27%.

Neutral/Negative Catalysts

  • Net income dropped by -1148.73% YoY, and EPS fell by -1332.35% YoY in the latest quarter. No recent news or significant trading trends from hedge funds or insiders. No recent congress trading data.

Financial Performance

In 2025/Q4, revenue increased by 5.63% YoY to $142.26M, but net income dropped significantly to -$223.29M, and EPS fell to 8.38. Gross margin improved slightly to 75.27%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No recent analyst ratings or price target changes available.

Wall Street analysts forecast SOHU stock price to rise
2 Analyst Rating
Wall Street analysts forecast SOHU stock price to rise
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 16.410
sliders
Low
20
Averages
21
High
22
Current: 16.410
sliders
Low
20
Averages
21
High
22
Jefferies
Thomas Chong
Buy
maintain
$18 -> $20
AI Analysis
2025-11-17
Reason
Jefferies
Thomas Chong
Price Target
$18 -> $20
AI Analysis
2025-11-17
maintain
Buy
Reason
Jefferies analyst Thomas Chong raised the firm's price target on Sohu.com to $20 from $18 and keeps a Buy rating on the shares after the company reported Q3 results and gave Q4 guidance. During the associated conference call, management highlighted that Sohu continues to have innovative and unique marketing solutions to attract ad budgets amid macro uncertainties, the analyst tells investors.
Citi
Buy
upgrade
$20 -> $22
2025-11-17
Reason
Citi
Price Target
$20 -> $22
2025-11-17
upgrade
Buy
Reason
Citi raised the firm's price target on Sohu.com to $22 from $20 and keeps a Buy rating on the shares. The company reported a Q3 beat on outperformance in online games, the analyst tells investors in a research note. Citi upped estimates post the earnings report.
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