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ROST Should I Buy

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Intellectia

Should You Buy Ross Stores Inc (ROST) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
232.800
1 Day change
-0.19%
52 Week Range
242.810
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Ross Stores Inc (ROST) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong analyst ratings, robust Q1 performance, and positive long-term growth outlook outweigh the short-term neutral technical indicators and insider selling activity. The stock is positioned for long-term growth as the second-largest U.S. off-price retailer, with significant expansion potential and strong execution.

Technical Analysis

The technical indicators are mixed. The MACD histogram is above 0 but positively contracting, suggesting a weakening bullish momentum. RSI is neutral at 48.713, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key support and resistance levels are at Pivot: 234.167, R1: 240.543, S1: 227.791. The stock is trading slightly below the pivot, indicating a consolidation phase.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
3
Buy
6

Positive Catalysts

  • Analysts have raised price targets significantly, with Barclays, Truist, and Citi projecting targets of $260, $270, and $261, respectively.

  • Ross Stores' Q1 comp sales growth of 17% beat the consensus estimate of 8.6%, showcasing strong operational performance.

  • Positive sentiment in retail stocks, with analysts optimistic about earnings growth.

Neutral/Negative Catalysts

  • Insider selling has increased by 955.19% over the last month, which may indicate reduced confidence among insiders.

  • Neutral hedge fund activity with no significant trading trends.

  • Stock trend analysis shows a 40% chance of a -4.15% decline in the next week.

Financial Performance

No financial data available for detailed analysis. However, Q1 comp sales growth of 17% indicates strong operational performance.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is highly positive, with multiple firms raising price targets and maintaining Buy or Overweight ratings. Barclays, Truist, and Citi highlight Ross Stores' strong execution, marketing strategies, and long-term growth potential.

Wall Street analysts forecast ROST stock price to fall
16 Analyst Rating
Wall Street analysts forecast ROST stock price to fall
13 Buy
3 Hold
0 Sell
Strong Buy
Current: 233.250
sliders
Low
142
Averages
198.93
High
224
Current: 233.250
sliders
Low
142
Averages
198.93
High
224
Barclays
NULL
to
Overweight
maintain
$242 -> $260
AI Analysis
2026-05-26
Reason
Barclays
Price Target
$242 -> $260
AI Analysis
2026-05-26
maintain
NULL
to
Overweight
Reason
Barclays raised the firm's price target on Ross Stores to $260 from $242 and keeps an Overweight rating on the shares. The firm says the company's Q1 comp sales growth of 17% handily beat the consensus estimate of 8.6%. Ross' "compelling" assortments and marketing drove customer acquisition and its increased fiscal 2026 outlook remains conservative, the analyst tells investors in a research note.
UBS
Neutral
maintain
$208 -> $227
2026-05-18
Reason
UBS
Price Target
$208 -> $227
2026-05-18
maintain
Neutral
Reason
UBS raised the firm's price target on Ross Stores to $227 from $208 and keeps a Neutral rating on the shares. The firm sees a balanced upside/downside skew into the Q1 earnings report.
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