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ROL Should I Buy

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Intellectia

Should You Buy Rollins Inc (ROL) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
55.130
1 Day change
-0.83%
52 Week Range
66.140
Analysis Updated At
2026/03/13
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Rollins Inc is not a strong buy at the moment for a beginner investor with a long-term strategy. While the company has shown consistent financial growth, the current technical indicators suggest bearish momentum, and there are no significant positive catalysts or trading signals to support immediate action. Holding off for better entry points or further clarity on growth acceleration would be prudent.

Technical Analysis

The stock is currently in a bearish phase with MACD showing negative expansion (-0.445), RSI indicating oversold conditions (16.914), and the price trading below key pivot levels (current price: $55.59, pivot: $58.25). Support levels are at $56.012 and $54.629, while resistance levels are higher at $60.489 and $61.872.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
5

Positive Catalysts

  • The company's financials for Q4 2025 showed strong YoY growth in revenue (+9.70%), net income (+10.19%), and EPS (+9.09%). Analysts like BofA and Morgan Stanley maintain positive long-term outlooks with price targets of $67 and $70, respectively.

Neutral/Negative Catalysts

  • Recent Q4 results missed expectations due to weather-related headwinds, leading to multiple price target downgrades. Technical indicators are bearish, and there is no recent news or significant trading activity to drive momentum. Wells Fargo downgraded the stock to Equal Weight, citing concerns about persistent headwinds.

Financial Performance

In Q4 2025, Rollins reported revenue of $912.91M (+9.70% YoY), net income of $116.44M (+10.19% YoY), and EPS of $0.24 (+9.09% YoY). However, gross margin slightly declined to 47.52% (-0.19% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed. BofA reinstated a Buy rating with a $67 price target, while Morgan Stanley and RBC Capital remain optimistic with price targets of $70 and $67, respectively. However, Canaccord and Wells Fargo downgraded their ratings, citing Q4 misses and concerns about growth consistency.

Wall Street analysts forecast ROL stock price to rise
10 Analyst Rating
Wall Street analysts forecast ROL stock price to rise
8 Buy
2 Hold
0 Sell
Strong Buy
Current: 55.590
sliders
Low
55
Averages
68.11
High
72
Current: 55.590
sliders
Low
55
Averages
68.11
High
72
BofA
NULL
to
Buy
initiated
$67
AI Analysis
2026-02-17
Reason
BofA
Price Target
$67
AI Analysis
2026-02-17
initiated
NULL
to
Buy
Reason
BofA reinstated coverage of Rollins with a Buy rating and $67 price target. As part of the firm reinstating coverage on 19 Information and Business Services stocks, the analyst noted that the firm is "generally constructive" on the group and expects average revenue, EPS and free cash flow growth of 7%, 12%, and 11%, respectively, in 2026.
Canaccord
Hold
downgrade
$55 -> $52
2026-02-13
Reason
Canaccord
Price Target
$55 -> $52
2026-02-13
downgrade
Hold
Reason
Canaccord lowered the firm's price target on Rollins to $52 from $55 and keeps a Hold rating on the shares. The firm said they reported Q4 results which were below expectations as weather drove the Q4 miss. Canaccord said they would become more constructive if revenue growth accelerates and/or its targeted incremental margins are deemed consistently achievable.
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