REBN News & Events

Reborn Coffee has appointed Jung Jae Lim as Co-Chief Executive Officer of Reborn Coffee, Inc., effective March 3, 2026. In his role as Co-CEO, Lim will focus on strengthening the Company's operational foundation by leading initiatives across logistics, transportation, and supply chain management

Reborn Coffee (REBN) announced that it has entered into a distribution partnership with Sysco Corporation (SYY), marking a milestone in support of the Company's nationwide franchise expansion strategy. Under the program, Reborn Coffee will be able to leverage Sysco's distribution network, ordering infrastructure, and service capabilities to improve fulfillment reliability and streamline purchasing across its system. The partnership is also expected to enhance Reborn Coffee's operating model through access to quality assurance resources, food safety protocols, local sourcing support, and operational tools that can help stores execute more consistently.

Reborn Coffee provided a business update on Reborn Logistics, its wholly owned logistics subsidiary established to strengthen supply chain infrastructure and support the Company's expanding domestic and international operations. Following the Company's September 16, 2025, announcement establishing Reborn Logistics, the Company believes the subsidiary will continue to build momentum and supports a two-track platform designed to scale both specialty coffee and logistics in parallel. For the fourth quarter of 2025, Reborn Logistics recorded preliminary unaudited revenue of approximately $2.5 million and operating income of approximately $0.6 million. Based on current trends, including increased shipment volume tied to expanding operations and additional third-party customer activity, Reborn Logistics is expected to generate approximately $15 million in revenue and approximately $1.5 million in operating income in 2026.

Reborn Coffee (REBN) announced continued progress in its international expansion strategy with the completion of construction for its location within Tencent's (TCEHY) newly developed headquarters campus in Shenzhen, China. With construction now complete, Reborn Coffee expects the grand opening of the location to take place following the conclusion of the Chinese New Year.