Reborn Coffee Appoints New COO and CTO to Drive Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 28 2026
0mins
Source: Newsfilter
- Leadership Enhancement: Reborn Coffee has appointed Thomas Tran as COO and CTO, leveraging his over 25 years of experience in technology-driven businesses in the U.S. and Vietnam, which is expected to enhance the company's operational execution and technology integration to support its strategic goals in retail and international expansion.
- Technological Integration Advantage: As the founder and CEO of ZAP Technologies, Tran focuses on omni-channel commerce and AI workflows, and his extensive background will provide robust technological platform support for Reborn Coffee, enhancing customer engagement and organizational efficiency to drive growth in the competitive coffee market.
- Operational Efficiency Improvement: Tran's experience spans POS, mobile payments, and multi-location merchant operations, which is anticipated to significantly improve Reborn Coffee's operational discipline and system efficiency, thereby laying a solid foundation for sustainable long-term growth.
- International Expansion Strategy: As Reborn Coffee continues to pursue growth through company-owned retail and licensing initiatives, Tran's appointment signifies the company's commitment to global market expansion, aiming to enhance market competitiveness through technological innovation and operational optimization.
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Analyst Views on REBN
About REBN
Reborn Coffee, Inc. is focused on serving specialty-roasted coffee at retail locations, kiosks, and cafes. Through its product offerings, it provides customers with a variety of beverages and coffee options. Its subsidiaries, namely Reborn Global Holdings, Inc. (Reborn Holdings), Reborn Coffee Franchise, LLC (Reborn Coffee Franchise), Reborn Realty, LLC (Reborn Realty), Reborn Coffee Korea, Inc. (Reborn Korea), and Reborn Malaysia, Inc. (Reborn Malaysia). Reborn Holdings is engaged in the operation of wholesale distribution and retail coffee stores in California to sell a variety of coffee, tea, and other beverages along with bakery and dessert products. Reborn Coffee Franchise is a franchisor providing premier roaster specialty coffee to franchisees or customers. Reborn Realty is an entity which acquired a real property located at 596 Apollo Street, Brea, California. Reborn Korea is a subsidiary of Reborn Holdings with one retail coffee store under the brand name of Reborn Coffee.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Reborn Coffee Appoints New CEO Amid Leadership Transition
- Leadership Change: Reborn Coffee has appointed Jung Jae Lim as the new CEO, succeeding Jay Kim, who stepped down as Co-CEO, a move aimed at steering the company towards future growth and strategic direction.
- Operational Stability: Despite the leadership transition, the company has assured that its operations, expansion plans, and reporting processes will remain unchanged, ensuring business continuity and market confidence.
- Strategic Continuity: New CEO Jung Jae Lim is expected to continue driving the company's established expansion plans, aiming to further solidify Reborn Coffee's competitive position in the coffee market.
- Market Reaction Anticipation: This leadership change may have a certain impact on investor confidence; however, the company is committed to maintaining its existing operational model to mitigate uncertainty.
See More
Reborn Coffee Appoints New COO and CTO to Drive Growth
- Leadership Enhancement: Reborn Coffee has appointed Thomas Tran as COO and CTO, leveraging his over 25 years of experience in technology-driven businesses in the U.S. and Vietnam, which is expected to enhance the company's operational execution and technology integration to support its strategic goals in retail and international expansion.
- Technological Integration Advantage: As the founder and CEO of ZAP Technologies, Tran focuses on omni-channel commerce and AI workflows, and his extensive background will provide robust technological platform support for Reborn Coffee, enhancing customer engagement and organizational efficiency to drive growth in the competitive coffee market.
- Operational Efficiency Improvement: Tran's experience spans POS, mobile payments, and multi-location merchant operations, which is anticipated to significantly improve Reborn Coffee's operational discipline and system efficiency, thereby laying a solid foundation for sustainable long-term growth.
- International Expansion Strategy: As Reborn Coffee continues to pursue growth through company-owned retail and licensing initiatives, Tran's appointment signifies the company's commitment to global market expansion, aiming to enhance market competitiveness through technological innovation and operational optimization.
See More
Reborn Coffeepress Reports Significant Revenue Growth
- Annual Revenue Growth: Reborn Coffeepress reported a fiscal year revenue of $8.1 million for 2025, reflecting a robust 37.3% year-over-year increase, indicating successful sales expansion amid rising market demand and enhanced brand influence.
- Improved Cash Position: As of December 31, 2025, the company's cash and cash equivalents surged to $2.6 million, up from $0.2 million a year earlier, showcasing significant progress in operational efficiency and financial management.
- Ongoing Expansion Plans: Reborn Coffee continues to advance its expansion strategy, and with strong financial performance and improved cash flow, the company is well-positioned to further increase market share and enhance competitiveness in the coffee industry.
- Optimistic Market Outlook: With growing consumer demand for high-quality coffee, Reborn Coffee's growth potential is widely recognized, and the company is expected to benefit from industry trends and increasing brand loyalty in the future.
See More
Reborn Coffee Reports 37% Revenue Growth in 2025
- Significant Revenue Growth: In 2025, Reborn Coffee's total revenue increased by 37% to $8.1 million, primarily driven by the launch of new service and licensing income streams, demonstrating the company's success in diversifying its revenue sources.
- New Revenue Streams: The newly established Reborn Logistics subsidiary contributed $0.9 million in service income in 2025, while licensing income related to the Reborn Coffee brand reached $1.1 million, marking a strategic shift from a single-channel to a multi-channel platform.
- Executive Appointment: The appointment of Jung Jae Lim as Co-CEO, with over 20 years of logistics and supply chain management experience, is expected to drive further expansion of Reborn Logistics, enhancing the company's competitive position in the market.
- Improved Financial Position: As of December 31, 2025, the company's cash and cash equivalents increased to $2.6 million, up from $0.2 million in 2024, reflecting successful equity issuances and convertible debt financing, thereby strengthening financial stability.
See More
Reborn Coffee Signs Distribution Deal with Sysco to Enhance Supply Chain
- Distribution Agreement: Reborn Coffee, Inc. (NASDAQ:REBN) has signed a distribution agreement with Sysco Corporation aimed at enhancing supply chain efficiency by leveraging Sysco's logistics network and service platform to ensure reliable product delivery across its locations.
- Operational Consistency: This collaboration is designed to simplify procurement processes for franchise stores while improving operational consistency across the brand's expanding footprint, which is expected to enhance overall store performance and execution.
- Logistics Subsidiary Performance: Reborn Logistics reported preliminary revenue of $2.5 million and operating income of $0.6 million in Q4 2025, with management projecting 2026 revenue of approximately $15 million and operating income of $1.5 million, indicating strong growth potential.
- Strategic Importance: The logistics platform is central to REBN's strategy, enabling scalable growth and a more integrated supply chain, and despite competition from other AI stocks, REBN's unique positioning in the coffee industry remains attractive for investment.
See More
Reborn Coffee Appoints New Co-CEO
- Executive Appointment: Reborn Coffee has announced the appointment of Jung Lim as Co-CEO effective March 3, 2026, aimed at strengthening the company's leadership and strategic direction to support its expansion plans.
- Global Partnerships: Lim has secured partnerships with leading companies in the USA and Mexico, with an estimated combined monthly volume exceeding 1,550 units, indicating the company's growth potential in international markets.
- Logistics Revenue Potential: According to the company, the new partnerships are expected to generate approximately $20 million in annual logistics revenue, significantly enhancing the company's financial performance and market competitiveness.
- Expansion Plans: Reborn Coffee is actively advancing its expansion strategy, aiming to solidify its market position in the coffee industry and drive long-term growth through collaborations with global enterprises.
See More
Reborn Coffee Appoints New CEO Amid Leadership Transition
- Leadership Change: Reborn Coffee has appointed Jung Jae Lim as the new CEO, succeeding Jay Kim, who stepped down as Co-CEO, a move aimed at steering the company towards future growth and strategic direction.
- Operational Stability: Despite the leadership transition, the company has assured that its operations, expansion plans, and reporting processes will remain unchanged, ensuring business continuity and market confidence.
- Strategic Continuity: New CEO Jung Jae Lim is expected to continue driving the company's established expansion plans, aiming to further solidify Reborn Coffee's competitive position in the coffee market.
- Market Reaction Anticipation: This leadership change may have a certain impact on investor confidence; however, the company is committed to maintaining its existing operational model to mitigate uncertainty.
See More
Reborn Coffee Appoints New COO and CTO to Drive Growth
- Leadership Enhancement: Reborn Coffee has appointed Thomas Tran as COO and CTO, leveraging his over 25 years of experience in technology-driven businesses in the U.S. and Vietnam, which is expected to enhance the company's operational execution and technology integration to support its strategic goals in retail and international expansion.
- Technological Integration Advantage: As the founder and CEO of ZAP Technologies, Tran focuses on omni-channel commerce and AI workflows, and his extensive background will provide robust technological platform support for Reborn Coffee, enhancing customer engagement and organizational efficiency to drive growth in the competitive coffee market.
- Operational Efficiency Improvement: Tran's experience spans POS, mobile payments, and multi-location merchant operations, which is anticipated to significantly improve Reborn Coffee's operational discipline and system efficiency, thereby laying a solid foundation for sustainable long-term growth.
- International Expansion Strategy: As Reborn Coffee continues to pursue growth through company-owned retail and licensing initiatives, Tran's appointment signifies the company's commitment to global market expansion, aiming to enhance market competitiveness through technological innovation and operational optimization.
See More
Reborn Coffeepress Reports Significant Revenue Growth
- Annual Revenue Growth: Reborn Coffeepress reported a fiscal year revenue of $8.1 million for 2025, reflecting a robust 37.3% year-over-year increase, indicating successful sales expansion amid rising market demand and enhanced brand influence.
- Improved Cash Position: As of December 31, 2025, the company's cash and cash equivalents surged to $2.6 million, up from $0.2 million a year earlier, showcasing significant progress in operational efficiency and financial management.
- Ongoing Expansion Plans: Reborn Coffee continues to advance its expansion strategy, and with strong financial performance and improved cash flow, the company is well-positioned to further increase market share and enhance competitiveness in the coffee industry.
- Optimistic Market Outlook: With growing consumer demand for high-quality coffee, Reborn Coffee's growth potential is widely recognized, and the company is expected to benefit from industry trends and increasing brand loyalty in the future.
See More
Reborn Coffee Reports 37% Revenue Growth in 2025
- Significant Revenue Growth: In 2025, Reborn Coffee's total revenue increased by 37% to $8.1 million, primarily driven by the launch of new service and licensing income streams, demonstrating the company's success in diversifying its revenue sources.
- New Revenue Streams: The newly established Reborn Logistics subsidiary contributed $0.9 million in service income in 2025, while licensing income related to the Reborn Coffee brand reached $1.1 million, marking a strategic shift from a single-channel to a multi-channel platform.
- Executive Appointment: The appointment of Jung Jae Lim as Co-CEO, with over 20 years of logistics and supply chain management experience, is expected to drive further expansion of Reborn Logistics, enhancing the company's competitive position in the market.
- Improved Financial Position: As of December 31, 2025, the company's cash and cash equivalents increased to $2.6 million, up from $0.2 million in 2024, reflecting successful equity issuances and convertible debt financing, thereby strengthening financial stability.
See More
Reborn Coffee Signs Distribution Deal with Sysco to Enhance Supply Chain
- Distribution Agreement: Reborn Coffee, Inc. (NASDAQ:REBN) has signed a distribution agreement with Sysco Corporation aimed at enhancing supply chain efficiency by leveraging Sysco's logistics network and service platform to ensure reliable product delivery across its locations.
- Operational Consistency: This collaboration is designed to simplify procurement processes for franchise stores while improving operational consistency across the brand's expanding footprint, which is expected to enhance overall store performance and execution.
- Logistics Subsidiary Performance: Reborn Logistics reported preliminary revenue of $2.5 million and operating income of $0.6 million in Q4 2025, with management projecting 2026 revenue of approximately $15 million and operating income of $1.5 million, indicating strong growth potential.
- Strategic Importance: The logistics platform is central to REBN's strategy, enabling scalable growth and a more integrated supply chain, and despite competition from other AI stocks, REBN's unique positioning in the coffee industry remains attractive for investment.
See More
Reborn Coffee Appoints New Co-CEO
- Executive Appointment: Reborn Coffee has announced the appointment of Jung Lim as Co-CEO effective March 3, 2026, aimed at strengthening the company's leadership and strategic direction to support its expansion plans.
- Global Partnerships: Lim has secured partnerships with leading companies in the USA and Mexico, with an estimated combined monthly volume exceeding 1,550 units, indicating the company's growth potential in international markets.
- Logistics Revenue Potential: According to the company, the new partnerships are expected to generate approximately $20 million in annual logistics revenue, significantly enhancing the company's financial performance and market competitiveness.
- Expansion Plans: Reborn Coffee is actively advancing its expansion strategy, aiming to solidify its market position in the coffee industry and drive long-term growth through collaborations with global enterprises.
See More
