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RCI Should I Buy

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Intellectia

Should You Buy Rogers Communications Inc (RCI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
39.440
1 Day change
-0.90%
52 Week Range
41.140
Analysis Updated At
2026/03/06
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Rogers Communications Inc (RCI) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong financial performance, bullish analyst ratings, and technical indicators suggest a positive outlook. While there are no recent news catalysts or significant insider/hedge fund activity, the overall sentiment and growth trends make this stock a solid choice for long-term investment.

Technical Analysis

The stock is currently trading at $40.78 with a 0.43% regular market change. The MACD is positive at 0.167, indicating bullish momentum. The RSI is neutral at 72.881, and the moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key resistance levels are at $40.89 and $41.565, while support levels are at $38.705 and $38.03. Overall, the technical indicators suggest a bullish trend.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
7

Positive Catalysts

  • Strong financial performance in Q4 2025 with revenue up 12.61% YoY, net income up 33.15% YoY, and EPS up 31.73% YoY.

  • Bullish analyst ratings with multiple price target increases, including TD Cowen and TD Securities raising targets to C$

  • Bullish technical indicators and moving averages.

Neutral/Negative Catalysts

  • Gross margin dropped by -4.11% YoY in Q4

  • Lack of recent news or significant insider/hedge fund activity.

  • Structural headwinds in the Canadian telecom sector as noted by Barclays.

Financial Performance

In Q4 2025, Rogers Communications reported revenue of $6.172 billion, up 12.61% YoY. Net income increased to $743 million, up 33.15% YoY, and EPS rose to 1.37, up 31.73% YoY. However, gross margin declined to 23.77%, down -4.11% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are generally bullish on RCI. TD Cowen, TD Securities, and Canaccord raised their price targets to C$67, C$67, and C$57, respectively, with Buy ratings. Barclays raised its target to $37 with an Equal Weight rating, citing structural headwinds. Morgan Stanley raised its target to C$50 but maintains an Underweight rating, while Desjardins downgraded the stock to Hold with a C$57 target.

Wall Street analysts forecast RCI stock price to rise
11 Analyst Rating
Wall Street analysts forecast RCI stock price to rise
7 Buy
3 Hold
1 Sell
Moderate Buy
Current: 39.800
sliders
Low
35.99
Averages
41.43
High
46.07
Current: 39.800
sliders
Low
35.99
Averages
41.43
High
46.07
TD Cowen
Buy
upgrade
$64 -> $67
AI Analysis
2026-01-30
Reason
TD Cowen
Price Target
$64 -> $67
AI Analysis
2026-01-30
upgrade
Buy
Reason
TD Cowen raised the firm's price target on Rogers Communications to C$67 from C$64 and keeps a Buy rating on the shares. The firm said they remain bullish on the shares and call it their top pick in the sector following its Q4 results.
TD Securities
Vince Valentini
Buy
maintain
$64 -> $67
2026-01-30
Reason
TD Securities
Vince Valentini
Price Target
$64 -> $67
2026-01-30
maintain
Buy
Reason
TD Securities analyst Vince Valentini raised the firm's price target on Rogers Communications to C$67 from C$64 and keeps a Buy rating on the shares.
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