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RCI Should I Buy

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Intellectia

Should You Buy Rogers Communications Inc (RCI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
37.570
1 Day change
1.10%
52 Week Range
41.140
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Rogers Communications Inc (RCI) is not a strong buy at the moment for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. While the stock has received multiple analyst upgrades and price target increases, the technical indicators and options data suggest a neutral to slightly bearish sentiment. Additionally, there are no significant positive catalysts or recent news to drive immediate growth. Holding the stock or waiting for a clearer entry point may be more prudent.

Technical Analysis

The MACD is negative and expanding, indicating bearish momentum. The RSI is neutral at 42.639, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading near its support level of 37.318, with resistance at 38.942. Overall, the technical indicators provide mixed signals, leaning slightly bearish.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The low open interest put-call ratio indicates a bullish sentiment, but the high option volume put-call ratio of 2.5 suggests bearish short-term trading sentiment. Implied volatility is high at 97.22 percentile, indicating elevated uncertainty.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
8

Positive Catalysts

  • Analyst upgrades and increased price targets from multiple firms, citing improved free cash flow, lower capex guidance, and confidence in wireless industry pricing. Analysts see potential valuation upside.

Neutral/Negative Catalysts

  • No recent news or significant trading trends from hedge funds, insiders, or Congress. Technical indicators show bearish momentum, and options data reflects short-term bearish sentiment. The stock has a 40% chance of declining slightly (-0.22%) in the next day.

Financial Performance

No financial data available for the latest quarter.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Multiple analysts have upgraded the stock to Buy or Outperform with raised price targets ranging from C$55.50 to C$65. This reflects optimism about the company's strategy to improve free cash flow and reduce capex. However, earlier downgrades in April cited weak Q1 data and rising bond yields as concerns.

Wall Street analysts forecast RCI stock price to rise
11 Analyst Rating
Wall Street analysts forecast RCI stock price to rise
7 Buy
3 Hold
1 Sell
Moderate Buy
Current: 37.160
sliders
Low
35.99
Averages
41.43
High
46.07
Current: 37.160
sliders
Low
35.99
Averages
41.43
High
46.07
JPMorgan
NULL
to
Overweight
maintain
$63 -> $65
AI Analysis
2026-04-27
Reason
JPMorgan
Price Target
$63 -> $65
AI Analysis
2026-04-27
maintain
NULL
to
Overweight
Reason
JPMorgan raised the firm's price target on Rogers Communications to C$65 from C$63 and keeps an Overweight rating on the shares. The firm updated the company's model post the Q1 report.
Canaccord
Buy
maintain
$58
2026-04-23
Reason
Canaccord
Price Target
$58
2026-04-23
maintain
Buy
Reason
Canaccord raised the firm's price target on Rogers Communications to C$58 from C$55.50 and keeps a Buy rating on the shares.
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