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RCI Should I Buy

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Intellectia

Should You Buy Rogers Communications Inc (RCI) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
38.450
1 Day change
1.26%
52 Week Range
41.140
Analysis Updated At
2026/03/27
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Rogers Communications Inc (RCI) is not a strong buy at the moment for a beginner investor with a long-term focus. While the company has shown solid financial growth in its latest quarter and analysts have raised their price targets with positive ratings, the technical indicators and options data do not suggest a strong entry point currently. Additionally, there are no significant trading signals or recent influential trades to support an immediate buy decision. Holding off for a clearer signal or more favorable entry point may be prudent.

Technical Analysis

The MACD is negative and contracting (-0.14), RSI is neutral at 48.225, and moving averages are converging, indicating no clear trend. The stock is trading near its pivot level of 38.863, with resistance at 39.504 and support at 38.221. Overall, the technical indicators suggest a neutral trend with no strong momentum.

Options Data

Neutral
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The options data shows a balanced open interest ratio, but the volume put-call ratio is 0, indicating minimal trading activity and sentiment in the options market.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
5

Positive Catalysts

  • Analysts have raised price targets and maintained Buy ratings, with TD Cowen and TD Securities setting targets at C$

  • The company announced a $2 billion bond offering to repay debt, which could improve financial health.

  • Strong financial growth in Q4 2025, with revenue up 12.61% YoY and net income up 25.99% YoY.

Neutral/Negative Catalysts

  • Gross margin dropped by 4.11% YoY in Q4 2025, indicating potential cost pressures.

  • The MACD and RSI suggest no strong upward momentum.

  • Hedge funds and insiders are neutral, with no significant trading trends.

  • No recent congress trading data or influential trades to support a buy decision.

Financial Performance

In Q4 2025, Rogers Communications reported revenue of $6.172 billion, up 12.61% YoY. Net income increased to $703 million, up 25.99% YoY, and EPS rose to 1.29, up 24.04% YoY. However, gross margin declined to 23.77%, down 4.11% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are bullish on RCI, with TD Cowen, TD Securities, and Canaccord raising their price targets to C$67, C$67, and C$57, respectively, and maintaining Buy ratings. However, Barclays remains cautious with an Equal Weight rating and a $37 price target, citing structural headwinds in the telecom sector.

Wall Street analysts forecast RCI stock price to rise
11 Analyst Rating
Wall Street analysts forecast RCI stock price to rise
7 Buy
3 Hold
1 Sell
Moderate Buy
Current: 37.970
sliders
Low
35.99
Averages
41.43
High
46.07
Current: 37.970
sliders
Low
35.99
Averages
41.43
High
46.07
TD Cowen
Buy
upgrade
$64 -> $67
AI Analysis
2026-01-30
Reason
TD Cowen
Price Target
$64 -> $67
AI Analysis
2026-01-30
upgrade
Buy
Reason
TD Cowen raised the firm's price target on Rogers Communications to C$67 from C$64 and keeps a Buy rating on the shares. The firm said they remain bullish on the shares and call it their top pick in the sector following its Q4 results.
TD Securities
Vince Valentini
Buy
maintain
$64 -> $67
2026-01-30
Reason
TD Securities
Vince Valentini
Price Target
$64 -> $67
2026-01-30
maintain
Buy
Reason
TD Securities analyst Vince Valentini raised the firm's price target on Rogers Communications to C$67 from C$64 and keeps a Buy rating on the shares.
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