MDIA News & Events

MediaCo Holding announced the expansion of HOT 97 TV in its home market, launching over-the-air on WASA-TV on March 31st. WASA-TV will also continue to be available on Spectrum channels 811 and 1236 across the New York metro area. The company said, "Born in New York and built into one of the most influential brands in hip hop, HOT 97 has defined culture for decades with breaking artists, shaping conversations, and setting the soundtrack for the city. Now, that legacy continues to expand across television, streaming, and digital platforms."

MediaCo Holding announced a "strong" February performance across its audio portfolio, with audience growth in key dayparts and demos driving momentum in New York, Southern California, Dallas-Fort Worth, and Houston. The company said, "New York led by HOT 97 and WBLS, with HOT 97 rising to #4 in mornings and #3 in afternoons, and Prime AQH up 41% year over year. WBLS posted 35% afternoon AQH growth among Persons 25-54 and strong weekend gains. Southern California delivered one of MediaCo's strongest books, powered by Que Buena in Los Angeles, which saw double-digit AQH growth and major morning gains, and 96.1 KRQB, which posted standout increases including 200% midday growth among Persons 18-49 and triple-digit afternoon gains. Dallas-Fort Worth saw breakout performance from 106.7 KZZA, with 38% AQH growth vs. Q4 among Persons 25-54 and strong morning drive gains, while 98.3 KBOC delivered double-digit cume growth and 70%+ weekend AQH increases among Persons 18-49. Houston performance was driven by weekend and off-peak momentum, with 98.5 KTJM posting strong weekend gains across both demos, 107.9 KQQK delivering Persons 18-49 growth across afternoons, nights, and weekends, and 93.7 KNOR seeing triple-digit month-over-month nighttime growth among Persons 18-49."

TBL Team Boxing League announced a broadcast partnership with EstrellaTV. This collaboration marks a major milestone for TBL, as its fights will be available in Spanish-language for the first time, significantly expanding access to one of the fastest-growing audiences in the country. Under the agreement, EstrellaTV will broadcast all TBL fights throughout the upcoming season across its linear network, App and FAST channel streaming platforms, delivering extensive national reach.

MediaCo announced that it has appointed Rene Santaella to the newly created role of chief growth and innovation officer, effective immediately. In this expanded executive role, Santaella will own MediaCo's end-to-end "Supply + Growth Engines" chain that converts content investment into scalable distribution.