MediaCo Holding Reports Strong February Audio Performance
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 26 2026
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Should l Buy MDIA?
MediaCo Holding announced a "strong" February performance across its audio portfolio, with audience growth in key dayparts and demos driving momentum in New York, Southern California, Dallas-Fort Worth, and Houston. The company said, "New York led by HOT 97 and WBLS, with HOT 97 rising to #4 in mornings and #3 in afternoons, and Prime AQH up 41% year over year. WBLS posted 35% afternoon AQH growth among Persons 25-54 and strong weekend gains. Southern California delivered one of MediaCo's strongest books, powered by Que Buena in Los Angeles, which saw double-digit AQH growth and major morning gains, and 96.1 KRQB, which posted standout increases including 200% midday growth among Persons 18-49 and triple-digit afternoon gains. Dallas-Fort Worth saw breakout performance from 106.7 KZZA, with 38% AQH growth vs. Q4 among Persons 25-54 and strong morning drive gains, while 98.3 KBOC delivered double-digit cume growth and 70%+ weekend AQH increases among Persons 18-49. Houston performance was driven by weekend and off-peak momentum, with 98.5 KTJM posting strong weekend gains across both demos, 107.9 KQQK delivering Persons 18-49 growth across afternoons, nights, and weekends, and 93.7 KNOR seeing triple-digit month-over-month nighttime growth among Persons 18-49."
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About MDIA
MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
EstrellaTV Achieves Four Consecutive Quarters of Audience Growth
- Significant Audience Growth: In Q1 2026, EstrellaTV posted a 38% year-over-year increase in P18-49 prime time viewership, marking its fourth consecutive quarter of growth, which underscores its accelerating competitive strength and audience appeal.
- Fastest-Growing Network: Year-to-date, EstrellaTV is the fastest-growing Spanish-language broadcast network in the U.S., with a 47% increase in P18-49 prime time, significantly outperforming Telemundo (+5%), Univision (-14%), and UniMás (-34%), solidifying its market position.
- Sustained Consistent Growth: Over the past 16 months, EstrellaTV has achieved year-over-year gains in 12 months, with March 2026 being the only Spanish-language broadcast network to post growth, increasing by 22%, demonstrating its stable growth trajectory.
- News Programming Driving Ratings: EstrellaTV's news lineup, including 'Noticiero Cierre de Edición', ranked as the top weekday program in March, averaging 38,500 viewers, which has directly contributed to revenue and market share gains, highlighting its effectiveness in attracting advertisers.
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Mediacopress Reports Strong Q4 Revenue Growth
- Quarterly Revenue Growth: Mediacopress reported Q4 revenue of $38.7 million, an 18% increase year-over-year from $32.8 million, indicating strong market performance and demand.
- Annual Revenue Surge: For the fiscal year 2025, total revenue rose to $133.3 million, a 39.5% increase from $95.57 million in 2024, reflecting rapid business expansion and increased market demand.
- Widening Net Loss: Despite revenue growth, the company's Q4 net loss widened to $32.34 thousand from $4.24 thousand in 2024, highlighting challenges in cost management and operational efficiency.
- Improved Adjusted EBITDA: The fiscal year 2025 adjusted EBITDA reached $7.30 million, a significant recovery from a loss of $1.60 million last year, while Q4 adjusted EBITDA increased from $1.73 thousand to $3.71 thousand, indicating a gradual improvement in profitability.
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MediaCo Reports Significant Improvement in Q4 Earnings
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- Revenue Growth Analysis: The company's fourth-quarter revenue reached $38.66 million, up $5.86 million from $32.80 million last year, reflecting a positive performance in market demand recovery and product sales.
- Loss Expansion Reasons: Despite the revenue increase, the company faced a significant loss increase from $4.24 million to $32.34 million, likely due to rising operational costs or increased investment expenditures, posing challenges to the company's financial health.
- Future Outlook: Although the current financial situation is concerning, MediaCo must focus on the sustainability of revenue growth and implement effective cost control strategies to improve future profitability and market competitiveness.
See More
HOT 97 TV Expands in New York Market
- Brand Expansion: MediaCo Holding Inc. announced the launch of HOT 97 TV on WASA-TV on March 31, marking a significant expansion in the New York market aimed at enhancing brand influence through multi-platform audience engagement.
- Diverse Programming: The new channel will feature a variety of shows including 'Mornings with Mero' and 'Funk Flex Freestyles', combining music, celebrity interviews, and cultural content to meet audience demands for diverse entertainment, further solidifying its leadership in the cultural space.
- Advertising Opportunities: This expansion provides advertisers with direct access to a deeply engaged audience through an integrated solution spanning TV, audio, and digital platforms, enhancing real-time brand engagement with culture and driving advertising revenue growth.
- Cultural Impact: Funk Flex recently received the Entertainer's Key to New York City, underscoring HOT 97's enduring cultural influence; this expansion represents not only a natural evolution of the brand but also MediaCo's strategic positioning in the multicultural media market.
See More
MediaCo Reports Strong February Performance Across Audio Portfolio
- New York Market Performance: MediaCo's HOT 97 and WBLS excelled in New York, with HOT 97 rising to #4 in mornings and #3 in afternoons, while Prime AQH grew 41% year-over-year, indicating enhanced brand influence.
- Strong Growth in Southern California: Que Buena in Los Angeles achieved double-digit AQH growth, with significant morning gains, and 96.1 KRQB posted a remarkable 200% midday growth among Persons 18-49, showcasing the market's immense potential.
- Breakout Performance in Dallas-Fort Worth: 106.7 KZZA saw a 38% AQH increase among Persons 25-54, with strong morning drive performance, while 98.3 KBOC delivered double-digit cumulative growth among Persons 18-49, reflecting market vitality.
- Momentum in Houston Market: 98.5 KTJM showed strong weekend and off-peak performance, with 107.9 KQQK achieving growth across afternoons, nights, and weekends among Persons 18-49, and 93.7 KNOR experiencing triple-digit month-over-month growth at night, reflecting broad brand appeal.
See More
TBL Partners with EstrellaTV to Reach Spanish Audiences
- Partnership Announcement: TBL Team Boxing League has formed a broadcast partnership with EstrellaTV, marking a significant milestone as TBL fights will be available in Spanish for the first time, which is expected to greatly expand its audience base in the U.S.
- Expanded Reach: Under the agreement, EstrellaTV will broadcast all TBL fights across its linear network, app, and FAST channel, reaching nearly 50 million households and devices, thereby enhancing TBL's influence among the rapidly growing Spanish-speaking audience.
- Audience Engagement: TBL CEO Kevin Cassidy stated that this partnership is a pivotal step in making team-based professional boxing more accessible and inclusive, aiming to attract fans from diverse communities and drive long-term brand growth.
- Advertising Opportunities: EstrellaTV's Chief Revenue Officer Brian Fisher emphasized that this partnership not only enriches their live sports programming lineup but also creates new opportunities for advertisers, further reinforcing their commitment to delivering dynamic and culturally relevant content to their viewers.
See More
EstrellaTV Achieves Four Consecutive Quarters of Audience Growth
- Significant Audience Growth: In Q1 2026, EstrellaTV posted a 38% year-over-year increase in P18-49 prime time viewership, marking its fourth consecutive quarter of growth, which underscores its accelerating competitive strength and audience appeal.
- Fastest-Growing Network: Year-to-date, EstrellaTV is the fastest-growing Spanish-language broadcast network in the U.S., with a 47% increase in P18-49 prime time, significantly outperforming Telemundo (+5%), Univision (-14%), and UniMás (-34%), solidifying its market position.
- Sustained Consistent Growth: Over the past 16 months, EstrellaTV has achieved year-over-year gains in 12 months, with March 2026 being the only Spanish-language broadcast network to post growth, increasing by 22%, demonstrating its stable growth trajectory.
- News Programming Driving Ratings: EstrellaTV's news lineup, including 'Noticiero Cierre de Edición', ranked as the top weekday program in March, averaging 38,500 viewers, which has directly contributed to revenue and market share gains, highlighting its effectiveness in attracting advertisers.
See More
Mediacopress Reports Strong Q4 Revenue Growth
- Quarterly Revenue Growth: Mediacopress reported Q4 revenue of $38.7 million, an 18% increase year-over-year from $32.8 million, indicating strong market performance and demand.
- Annual Revenue Surge: For the fiscal year 2025, total revenue rose to $133.3 million, a 39.5% increase from $95.57 million in 2024, reflecting rapid business expansion and increased market demand.
- Widening Net Loss: Despite revenue growth, the company's Q4 net loss widened to $32.34 thousand from $4.24 thousand in 2024, highlighting challenges in cost management and operational efficiency.
- Improved Adjusted EBITDA: The fiscal year 2025 adjusted EBITDA reached $7.30 million, a significant recovery from a loss of $1.60 million last year, while Q4 adjusted EBITDA increased from $1.73 thousand to $3.71 thousand, indicating a gradual improvement in profitability.
See More
MediaCo Reports Significant Improvement in Q4 Earnings
- Earnings Overview: MediaCo Holding Inc. reported a fourth-quarter loss of $32.34 million, widening from a loss of $4.24 million last year; however, the revenue increased by 17.9% to $38.66 million, indicating potential in revenue growth despite the losses.
- Revenue Growth Analysis: The company's fourth-quarter revenue reached $38.66 million, up $5.86 million from $32.80 million last year, reflecting a positive performance in market demand recovery and product sales.
- Loss Expansion Reasons: Despite the revenue increase, the company faced a significant loss increase from $4.24 million to $32.34 million, likely due to rising operational costs or increased investment expenditures, posing challenges to the company's financial health.
- Future Outlook: Although the current financial situation is concerning, MediaCo must focus on the sustainability of revenue growth and implement effective cost control strategies to improve future profitability and market competitiveness.
See More
HOT 97 TV Expands in New York Market
- Brand Expansion: MediaCo Holding Inc. announced the launch of HOT 97 TV on WASA-TV on March 31, marking a significant expansion in the New York market aimed at enhancing brand influence through multi-platform audience engagement.
- Diverse Programming: The new channel will feature a variety of shows including 'Mornings with Mero' and 'Funk Flex Freestyles', combining music, celebrity interviews, and cultural content to meet audience demands for diverse entertainment, further solidifying its leadership in the cultural space.
- Advertising Opportunities: This expansion provides advertisers with direct access to a deeply engaged audience through an integrated solution spanning TV, audio, and digital platforms, enhancing real-time brand engagement with culture and driving advertising revenue growth.
- Cultural Impact: Funk Flex recently received the Entertainer's Key to New York City, underscoring HOT 97's enduring cultural influence; this expansion represents not only a natural evolution of the brand but also MediaCo's strategic positioning in the multicultural media market.
See More
MediaCo Reports Strong February Performance Across Audio Portfolio
- New York Market Performance: MediaCo's HOT 97 and WBLS excelled in New York, with HOT 97 rising to #4 in mornings and #3 in afternoons, while Prime AQH grew 41% year-over-year, indicating enhanced brand influence.
- Strong Growth in Southern California: Que Buena in Los Angeles achieved double-digit AQH growth, with significant morning gains, and 96.1 KRQB posted a remarkable 200% midday growth among Persons 18-49, showcasing the market's immense potential.
- Breakout Performance in Dallas-Fort Worth: 106.7 KZZA saw a 38% AQH increase among Persons 25-54, with strong morning drive performance, while 98.3 KBOC delivered double-digit cumulative growth among Persons 18-49, reflecting market vitality.
- Momentum in Houston Market: 98.5 KTJM showed strong weekend and off-peak performance, with 107.9 KQQK achieving growth across afternoons, nights, and weekends among Persons 18-49, and 93.7 KNOR experiencing triple-digit month-over-month growth at night, reflecting broad brand appeal.
See More
TBL Partners with EstrellaTV to Reach Spanish Audiences
- Partnership Announcement: TBL Team Boxing League has formed a broadcast partnership with EstrellaTV, marking a significant milestone as TBL fights will be available in Spanish for the first time, which is expected to greatly expand its audience base in the U.S.
- Expanded Reach: Under the agreement, EstrellaTV will broadcast all TBL fights across its linear network, app, and FAST channel, reaching nearly 50 million households and devices, thereby enhancing TBL's influence among the rapidly growing Spanish-speaking audience.
- Audience Engagement: TBL CEO Kevin Cassidy stated that this partnership is a pivotal step in making team-based professional boxing more accessible and inclusive, aiming to attract fans from diverse communities and drive long-term brand growth.
- Advertising Opportunities: EstrellaTV's Chief Revenue Officer Brian Fisher emphasized that this partnership not only enriches their live sports programming lineup but also creates new opportunities for advertisers, further reinforcing their commitment to delivering dynamic and culturally relevant content to their viewers.
See More
