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M Should I Buy

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Intellectia

Should You Buy Macy's Inc (M) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
24.140
1 Day change
1.05%
52 Week Range
25.650
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Macy's Inc is a good buy for a beginner investor with a long-term horizon and $50,000-$100,000 available for investment. The company is showing strong recovery momentum, solid financial performance in Q1, and positive strategic transformation under its new CEO. While there are no immediate proprietary trading signals, the overall sentiment, technical indicators, and analyst ratings support a long-term bullish outlook.

Technical Analysis

The MACD histogram is positive at 0.114, indicating bullish momentum. RSI is neutral at 57.25, suggesting no overbought or oversold conditions. Moving averages are bullish with SMA_5 > SMA_20 > SMA_200. Key support is at 22.159, and resistance is at 25.221, with the current price of 24.0153 sitting near the pivot level of 23.69.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The open interest put-call ratio indicates a slight bearish sentiment, but the option volume put-call ratio of 0.42 suggests more call buying activity, which is bullish. Implied volatility is moderate, with IV percentile at 24.21 and IV rank at 24.38.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
1
Buy
8

Positive Catalysts

  • Macy's shares hit a new 52-week high, reflecting strong recovery momentum.

  • Q1 revenue increased by 2% to $4.9 billion, and net income rose by 66% to $63 million, showcasing a successful turnaround.

  • Stock surged 85% over the past year due to strong earnings and strategic changes.

  • Analysts raised price targets, with the highest being $27, citing solid Q1 performance and improved guidance.

Neutral/Negative Catalysts

  • UBS remains bearish, citing challenges around price, product, and service, and expects earnings pressure in the near term.

  • No significant hedge fund or insider trading trends, indicating neutral sentiment from key stakeholders.

Financial Performance

Macy's reported a strong Q1 performance with a 2% revenue increase to $4.9 billion and a 66% rise in net income to $63 million. The company also raised its guidance for FY26, indicating confidence in its strategic transformation and long-term profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have raised price targets across the board, with the highest being $27 from JPMorgan. Ratings remain mixed, with most analysts maintaining Neutral or Hold ratings, reflecting a balanced risk/reward outlook at current price levels.

Wall Street analysts forecast M stock price to fall
12 Analyst Rating
Wall Street analysts forecast M stock price to fall
2 Buy
9 Hold
1 Sell
Hold
Current: 23.890
sliders
Low
8
Averages
21.33
High
27
Current: 23.890
sliders
Low
8
Averages
21.33
High
27
Telsey Advisory
Market Perform
maintain
$20 -> $23
AI Analysis
2026-06-04
Reason
Telsey Advisory
Price Target
$20 -> $23
AI Analysis
2026-06-04
maintain
Market Perform
Reason
Telsey Advisory raised the firm's price target on Macy's to $23 from $20 and keeps a Market Perform rating on the shares. The company delivered a "solid" Q1 EPS beat and raised its guidance for FY26, the analyst tells investors. The firm believes there should be improvement in long-term profitability, macro pressure, traffic, and tariff headwinds as the company optimizes its store base.
JPMorgan
Matthew Boss
Neutral
maintain
$21 -> $27
2026-06-04
Reason
JPMorgan
Matthew Boss
Price Target
$21 -> $27
2026-06-04
maintain
Neutral
Reason
JPMorgan analyst Matthew Boss raised the firm's price target on Macy's to $27 from $21 and keeps a Neutral rating on the shares. The company reported a "beat and raise" Q1, the analyst tells investors in a research note.
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