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M Should I Buy

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Intellectia

Should You Buy Macy's Inc (M) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
19.480
1 Day change
1.30%
52 Week Range
24.410
Analysis Updated At
2026/04/24
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Macy's Inc is not a strong buy at this moment for a beginner investor with a long-term strategy. While the company has shown improvement in net income and EPS in the latest quarter, the overall sentiment from analysts and technical indicators suggests caution. The stock is currently overbought, and there are no significant positive catalysts or proprietary trading signals to justify immediate action. Holding or waiting for a better entry point is recommended.

Technical Analysis

The MACD is positive and contracting, indicating bullish momentum. The RSI of 80.175 suggests the stock is overbought. Moving averages are bullish (SMA_5 > SMA_20 > SMA_200), and the stock is trading near its resistance level (R1: 20.324). However, the overbought RSI indicates potential for a short-term pullback.

Options Data

Neutral
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
4
Buy
8

Positive Catalysts

  • The company's Q4 net income and EPS showed significant YoY growth (48.25% and 52.89%, respectively). Analysts like Jefferies see upside potential based on execution, and there is a possibility of low single-digit same-store sales growth in Q2-Q4.

Neutral/Negative Catalysts

  • Analysts from UBS, Citi, and TD Cowen have lowered their price targets, citing challenges in market share, weak sales, and macroeconomic risks. The RSI indicates the stock is overbought, and there are no recent significant insider or hedge fund trading trends. Additionally, revenue and gross margin have declined YoY.

Financial Performance

In Q4 2026, Macy's revenue dropped by -1.14% YoY to $7.92 billion. However, net income increased by 48.25% YoY to $507 million, and EPS rose by 52.89% YoY to 1.85. Gross margin slightly declined to 37.51% (-0.42% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed to negative. UBS maintains a Sell rating, citing market share challenges. Citi and TD Cowen lowered price targets, keeping Neutral and Hold ratings, respectively. Jefferies has a Buy rating with a $22 price target, citing potential upside from execution. Overall, analysts are cautious about Macy's near-term performance.

Wall Street analysts forecast M stock price to rise
12 Analyst Rating
Wall Street analysts forecast M stock price to rise
2 Buy
9 Hold
1 Sell
Hold
Current: 19.230
sliders
Low
8
Averages
21.33
High
27
Current: 19.230
sliders
Low
8
Averages
21.33
High
27
UBS
maintain
AI Analysis
2026-03-30
Reason
UBS
Price Target
AI Analysis
2026-03-30
maintain
Reason
UBS tells investors in a research note that Macy's is likely to continue to lose market share due to sizeable challenges vs. peers around price, product and service, with the Q4 report reinforcing the firm's conviction. Earnings should remain pressured over the next few years, and consensus EPS should more lower over the near-term as weak sales and opex deleverage pressure earnings, the firm says.
Telsey Advisory
Market Perform
downgrade
$25 -> $20
2026-03-19
Reason
Telsey Advisory
Price Target
$25 -> $20
2026-03-19
downgrade
Market Perform
Reason
Telsey Advisory lowered the firm's price target on Macy's to $20 from $25 and keeps a Market Perform rating on the shares. Macy's ended 2025 on a strong note, with Q4 results ahead of guidance and consensus, the analyst tells investors. Strong merchandising, marketing, and execution should deliver meaningful momentum into 2026, the firm adds.
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