LYV News & Events

Lowe's (LOW) is bringing MyLowe's Rewards and MyLowe's Pro Rewards members exclusive live music experiences through a new multi-year partnership with Live Nation (LYV). Members can access exclusive concert perks throughout the season, including discounted kids tickets with purchase of an adult lawn ticket, complimentary lawn chair rentals at select shows for the first fifty eligible members^ and sweepstakes for a chance to win free tickets all year long. Helping members get more from the experiences they value most, these exclusive offers unlock more ways to enjoy live music with friends and family.

Live Nation stated in a post to its newsroom: "This summer, Spotify and Live Nation are launching Reserved by Spotify, a new ticket access program that gives top listeners reserved access to select shows from the artists they love most. Think about the songs that follow you through your day. The album you play on the commute. The artist you put on while cooking. The playlist that gets you through a workout. The music videos you watch, the songs you save, the tracks you send to friends. That kind of fandom is personal. Now, it can also become a new path to live. Reserved by Spotify connects the way fans listen every day with the shows they want to see most. For Spotify, it extends the fan relationship beyond the app. For Live Nation, it brings that passion into venues, amphitheaters, arenas and stadiums around the world. Together, Spotify and Live Nation are giving artists another way to reach some of their most engaged listeners, and giving fans another way to get closer to the live moments they care about most."

Spotify stated in a blog post: "Getting concert tickets today can feel like a race you're set up to lose... We think there's a better way. Introducing Reserved, a new experience for eligible Spotify Premium subscribers (ages 18+), starting in the U.S., with more markets to follow. With Reserved, Spotify will identify an artist's most dedicated fans and hold two tour tickets for them. No racing against thousands of other fans, no hunting for codes, just a reserved window to purchase before tickets are on sale to the general public. You show up for the artist, Spotify shows up for you. No added fees from Spotify, and more of an artist's truest fans will end up in the crowd where it matters most."