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KSS Should I Buy

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Intellectia

Should You Buy Kohls Corp (KSS) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
12.200
1 Day change
-2.09%
52 Week Range
25.220
Analysis Updated At
2026/03/27
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Based on the data provided, Kohls Corp (KSS) does not present a strong buy opportunity for a beginner investor with a long-term focus. While there are some positive aspects, such as hedge fund buying and improved net income, the overall financial performance, declining sales trends, mixed analyst ratings, and lack of strong proprietary trading signals suggest holding off on a purchase at this time.

Technical Analysis

The technical indicators are mixed. The MACD is positive and expanding, suggesting a potential upward momentum. However, the RSI is neutral, and the moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its pivot level of 12.789, with resistance at 13.474 and support at 12.104.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
2

Positive Catalysts

  • Hedge funds have significantly increased their buying activity by 1300% over the last quarter. The company's net income and EPS have shown substantial growth YoY, and over 90% of physical locations remain profitable.

Neutral/Negative Catalysts

  • Analysts have lowered price targets, and the stock lacks strong momentum or clear growth catalysts. Insider trading trends are neutral, and there is no recent congress trading data.

Financial Performance

In Q4 2026, revenue dropped by 4.15% YoY to $5.173 billion. However, net income increased by 160.42% YoY to $125 million, and EPS rose by 155.81% YoY to 1.1. Gross margin improved slightly to 32.38%, up 0.37% YoY.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed. Gordon Haskett has a Buy rating with a $20 price target, citing confidence in momentum. However, several firms, including Citi, BofA, and Goldman Sachs, have lowered price targets and expressed concerns about declining sales trends and macro volatility. The average sentiment leans towards caution, with many analysts maintaining Neutral or Hold ratings.

Wall Street analysts forecast KSS stock price to rise
13 Analyst Rating
Wall Street analysts forecast KSS stock price to rise
1 Buy
7 Hold
5 Sell
Moderate Sell
Current: 12.460
sliders
Low
7
Averages
19.58
High
25
Current: 12.460
sliders
Low
7
Averages
19.58
High
25
Gordon Haskett
Chuck Grom
Reduce -> Buy
upgrade
$20
AI Analysis
2026-03-19
Reason
Gordon Haskett
Chuck Grom
Price Target
$20
AI Analysis
2026-03-19
upgrade
Reduce -> Buy
Reason
Gordon Haskett analyst Chuck Grom, who "began growing more constructive last Summer," moving at that time from Reduce-rated to Buy-rated on Kohl's, hosted Kohl's CEO Michael Bender and CFO Jill Timm this week and tells investors that the firm's time with the company "left us confident that the momentum from mid-2025 is poised to continue over the coming quarters." The firm has a Buy rating and $20 price target on Kohl's shares.
Citi
Paul Lejuez
Neutral
downgrade
$20 -> $14
2026-03-13
Reason
Citi
Paul Lejuez
Price Target
$20 -> $14
2026-03-13
downgrade
Neutral
Reason
Citi analyst Paul Lejuez lowered the firm's price target on Kohl's to $14 from $20 and keeps a Neutral rating on the shares. The company missed sales and gross margin estimates in Q4, the analyst tells investors in a research note. Citi believes Kohl's is not well positioned to handle macro volatility and the firm sees a balanced risk/reward at current share levels.
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