KSS Should I Buy
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Kohl's Corp (KSS) is not a strong buy at this moment for a beginner investor with a long-term strategy. While there are some positive technical indicators and hedge fund buying activity, the company's financial performance is weak, and analysts remain cautious with mixed ratings. The lack of strong proprietary trading signals and no recent congress trading data further supports a hold recommendation.
The technical indicators are moderately positive. The MACD histogram is above 0 and expanding positively, suggesting bullish momentum. The RSI is neutral at 63.691, and the moving averages are bullish (SMA_5 > SMA_20 > SMA_200). The stock is trading above the pivot level of 18.287, with resistance at 19.465 and support at 17.109.
Hedge funds are significantly increasing their positions, with a 1300% rise in buying activity over the last quarter.
The stock is trading 18.49% above its 200-day moving average, indicating strong momentum.
Analysts have raised price targets recently, reflecting some optimism about the company's strategic initiatives.
Financial performance in Q3 2026 was weak, with revenue down 3.64% YoY, net income down 63.64% YoY, and EPS down 65% YoY.
Analysts' ratings remain mixed, with multiple 'Neutral' and 'Sell' ratings.
The consumer discretionary sector faces challenges, including stagnating retail sales.
In Q3 2026, Kohl's reported declining financials: revenue dropped 3.64% YoY to $3.575 billion, net income fell 63.64% YoY to $8 million, and EPS decreased 65% YoY to $0.07. However, gross margin slightly improved to 37.48%, up 0.11% YoY.
Analysts have mixed views. While some firms raised price targets (e.g., Baird to $24, Jefferies to $24), others remain cautious with 'Neutral' or 'Sell' ratings. The consensus reflects skepticism about the company's ability to sustain long-term growth despite recent improvements.
