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KLAR Should I Buy

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Intellectia

Should You Buy Klarna Group PLC (KLAR) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
14.500
1 Day change
-1.49%
52 Week Range
57.200
Analysis Updated At
2026/04/24
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Klarna Group PLC (KLAR) is not a strong buy at the moment for a beginner investor with a long-term focus. While the company has shown significant revenue growth, its financial performance is hindered by a sharp decline in net income and EPS. The technical indicators and options data do not suggest an immediate upward momentum, and analysts' ratings reflect mixed sentiment with concerns about earnings volatility and credit risk. Given the lack of strong proprietary trading signals and the absence of significant positive catalysts, it is advisable to hold off on investing in KLAR at this time.

Technical Analysis

The MACD is positive but contracting, indicating weakening momentum. RSI is neutral at 38.155, and moving averages are converging, suggesting no clear trend. The stock is trading near its support level (S1: 13.195), with resistance levels at R1: 15.258 and R2: 15.895.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
2

Positive Catalysts

  • Klarna reports a 75% increase in app listings, indicating growth in consumer engagement. The company is incorporating sustainability ratings and pre-owned options, aligning with modern consumer preferences.

Neutral/Negative Catalysts

  • Q4 financials show a significant drop in net income (-318.18% YoY) and EPS (-333.33% YoY). Analysts express concerns about earnings volatility, credit risk, and slower-than-expected margin improvements. Additionally, no recent congress trading or hedge fund activity indicates a lack of institutional confidence.

Financial Performance

In Q4 2025, revenue increased by 38.54% YoY to $1.082 billion. However, net income dropped to -$48 million (-318.18% YoY), and EPS fell to -$0.14 (-333.33% YoY). Gross margin remained flat at 100%.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views. BMO Capital initiated coverage with a Market Perform rating and a $16 price target, citing concerns about credit risk. Other firms like Goldman Sachs and UBS lowered price targets but maintained Buy ratings, highlighting long-term potential despite near-term challenges. The average price target range is $16-$21, with some outliers up to $37.

Wall Street analysts forecast KLAR stock price to rise
11 Analyst Rating
Wall Street analysts forecast KLAR stock price to rise
9 Buy
2 Hold
0 Sell
Strong Buy
Current: 14.500
sliders
Low
36
Averages
44.36
High
55
Current: 14.500
sliders
Low
36
Averages
44.36
High
55
TD Cowen
Moshe Orenbuch
Hold
initiated
$16
AI Analysis
2026-05-11
New
Reason
TD Cowen
Moshe Orenbuch
Price Target
$16
AI Analysis
2026-05-11
New
initiated
Hold
Reason
TD Cowen analyst Moshe Orenbuch initiated coverage of Klarna with a Hold rating and $16 price target. The firm says Klarna is the largest global buy now pay later provider with most of its volume coming from pay-in-4 transactions. TD believes the company has the broadest merchant coverage among the major buy now pay later providers.
BMO Capital
Market Perform
initiated
$16
2026-04-21
Reason
BMO Capital
Price Target
$16
2026-04-21
initiated
Market Perform
Reason
BMO Capital initiated coverage of Klarna with a Market Perform rating and $16 price target. The firm views the company as a long-term structural share gainer. However, Klarna's strategy to focus on longer-duration credit products introduces greater earnings volatility and credit risk, the analyst tells investors in a research note. BMO wants to see greater evidence that Klarna's monetization gains can be delivered without compromising risk before recommending the shares.
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