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IMO Should I Buy

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OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

Should You Buy Imperial Oil Ltd (IMO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
130.820
1 Day change
0.91%
52 Week Range
133.100
Analysis Updated At
2026/03/27
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Imperial Oil Ltd is not a strong buy for a beginner investor with a long-term strategy at this time. The stock's technical indicators are mixed, with bullish moving averages but neutral RSI and a contracting MACD. Options data shows a strong call interest, but the low put-call ratios suggest limited bearish sentiment. However, the company's financial performance has significantly declined in the latest quarter, and analyst sentiment is generally negative, with several downgrades and reduced price targets. While geopolitical events could provide potential upside for Canadian energy markets, the lack of strong proprietary trading signals and recent financial underperformance make this stock a 'hold' rather than a buy.

Technical Analysis

The stock's MACD histogram is positive but contracting, RSI is neutral at 62.774, and moving averages are bullish (SMA_5 > SMA_20 > SMA_200). Key support and resistance levels are Pivot: 125.839, R1: 130.377, S1: 121.301, R2: 133.181, S2: 118.497.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
2
Buy
9

Positive Catalysts

  • Canada's potential increased presence in global energy markets due to geopolitical shifts.

Neutral/Negative Catalysts

  • Negative analyst sentiment with multiple downgrades and reduced price targets.

Financial Performance

In Q4 2025, revenue dropped to $11.25 billion (-10.34% YoY), net income dropped to $492 million (-59.84% YoY), EPS dropped to 1 (-57.81% YoY), and gross margin dropped to 11 (-42.53% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst ratings are mostly negative. Scotiabank raised the price target to C$130 but maintained a Sector Perform rating. RBC downgraded to Underperform, citing valuation disconnect from fundamentals. TD Securities maintained a Sell rating with a raised price target of C$110. Morgan Stanley and JPMorgan both lowered price targets and highlighted concerns about cash flow and relative valuations.

Wall Street analysts forecast IMO stock price to fall
10 Analyst Rating
Wall Street analysts forecast IMO stock price to fall
1 Buy
4 Hold
5 Sell
Moderate Sell
Current: 129.640
sliders
Low
67.67
Averages
82.5
High
100.78
Current: 129.640
sliders
Low
67.67
Averages
82.5
High
100.78
Raymond James
Underperform
maintain
$107 -> $126
AI Analysis
2026-03-30
New
Reason
Raymond James
Price Target
$107 -> $126
AI Analysis
2026-03-30
New
maintain
Underperform
Reason
Raymond James raised the firm's price target on Imperial Oil to C$126 from C$107 and keeps an Underperform rating on the shares.
Morgan Stanley
Equal Weight
maintain
$98 -> $140
2026-03-27
New
Reason
Morgan Stanley
Price Target
$98 -> $140
2026-03-27
New
maintain
Equal Weight
Reason
Morgan Stanley raised the firm's price target on Imperial Oil to C$140 from C$98 and keeps an Equal Weight rating on the shares. Oil, LNG and refining margins have hit their highest levels since 2022 and even with de-escalation in Iran, it is becoming less likely that these markets can revert to their prior regime anytime soon, the analyst tells investors. The firm updated its price deck, increasing its 2026 WTI benchmark by 44%, NGLs by 40%, and cracks by 35%, while noting that its EBITDA estimates across its North America energy coverage are rising by about 40% for 2026 and 23% in 2027 on average.
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