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HELE Should I Buy

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Intellectia

Should You Buy Helen of Troy Ltd (HELE) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
17.200
1 Day change
1.30%
52 Week Range
54.250
Analysis Updated At
2026/04/10
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Helen of Troy Ltd (HELE) is not a good buy for a beginner investor with a long-term strategy at this time. The company's financial performance is deteriorating, analysts have lowered price targets, and there are no strong positive catalysts or trading signals to support a buy decision. Additionally, technical indicators suggest the stock is overbought, and trading sentiment is neutral.

Technical Analysis

The MACD is positive and expanding, indicating bullish momentum. However, the RSI is at 82.617, signaling the stock is overbought. The stock is trading near its resistance level (R1: 16.654), suggesting limited upside potential in the short term. Moving averages are converging, indicating a lack of clear directional trend.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The high open interest put-call ratio indicates bearish sentiment, while the low option volume put-call ratio suggests limited speculative interest in puts.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
6

Positive Catalysts

  • NULL identified. The MACD indicates bullish momentum, but this is countered by overbought conditions and lack of significant positive news.

Neutral/Negative Catalysts

  • Analysts have significantly lowered price targets (UBS to $16, Canaccord to $18).

  • Financial underperformance with declining revenue, net income, and EPS.

  • Legal investigation by Faruq & Faruqi, LLP.

  • Overbought technical conditions (RSI at 82.617).

Financial Performance

In Q3 2026, revenue dropped by -3.37% YoY to $512.83M. Net income plummeted by -269.41% YoY to -$84.06M. EPS fell by -268.20% YoY to -3.65. Gross margin declined by -4.07% YoY to 46.87%. These metrics indicate significant financial deterioration.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a neutral to bearish outlook. UBS lowered the price target to $16 and maintained a Neutral rating, citing risks from inflation. Canaccord lowered the price target to $18, maintaining a Hold rating, citing sector underperformance. Goldman Sachs downgraded the stock to Sell earlier in the year, reflecting weak fundamentals.

Wall Street analysts forecast HELE stock price to rise
2 Analyst Rating
Wall Street analysts forecast HELE stock price to rise
0 Buy
2 Hold
0 Sell
Hold
Current: 16.980
sliders
Low
22
Averages
22
High
22
Current: 16.980
sliders
Low
22
Averages
22
High
22
UBS
Peter Grom
Neutral
downgrade
$22 -> $16
AI Analysis
2026-04-07
New
Reason
UBS
Peter Grom
Price Target
$22 -> $16
AI Analysis
2026-04-07
New
downgrade
Neutral
Reason
UBS analyst Peter Grom lowered the firm's price target on Helen of Troy to $16 from $22 and keeps a Neutral rating on the shares. The firm thinks Q1 results for much of the consumer staples group will be "okay" as organic revenue growth will show signs of improvement and stabilization, though the issue centers on how companies will handle forward looking commentary as inflation is likely to pose a greater risk to earnings in the second half and potentially beyond, the analyst tells investors in a preview for the group.
Canaccord
Hold
downgrade
$22 -> $18
2026-03-26
Reason
Canaccord
Price Target
$22 -> $18
2026-03-26
downgrade
Hold
Reason
Canaccord lowered the firm's price target on Helen of Troy to $18 from $22 and keeps a Hold rating on the shares. The firm believes the recent sell-off in the beauty, health and wellness sector since the start of the conflict with Iran has led to some attractive buying opportunities as the group has been disproportionately impacted and is generally underperforming the overall market with attractive valuations.
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