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HELE Should I Buy

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Intellectia

Should You Buy Helen of Troy Ltd (HELE) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Sell
Latest Price
14.980
1 Day change
-0.73%
52 Week Range
54.250
Analysis Updated At
2026/03/20
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Helen of Troy Ltd (HELE) is not a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock is facing significant financial challenges, negative technical indicators, weak trading sentiment, and a lack of positive catalysts. It is better to avoid this stock at the moment.

Technical Analysis

The technical indicators for HELE are bearish. The MACD histogram is negative and expanding, the RSI is neutral at 23.153, and the moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its key support level of 14.968, with resistance at 16.832. The stock trend analysis predicts further declines in the short and medium term.

Options Data

Bearish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The high Open Interest Put-Call Ratio indicates bearish sentiment, while the low Option Volume Put-Call Ratio suggests limited bullish activity. Overall, the options data aligns with a negative outlook.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
4

Positive Catalysts

  • NULL identified. The company's recent product launches (e.g., Revlon VersaStyler™) are not directly tied to Helen of Troy's core operations and do not provide a clear positive impact.

Neutral/Negative Catalysts

  • Faruqi & Faruqi LLP is investigating potential claims against Helen of Troy following a significant decline in financial performance.

  • The company reported a GAAP diluted loss per share of $13.44 and a 25% stock price drop after its Q2 fiscal 2026 earnings report.

  • Analysts have downgraded the stock and lowered price targets, citing weak guidance and profitability challenges.

Financial Performance

Helen of Troy's Q3 2026 financial performance is weak. Revenue dropped by 3.37% YoY to $512.83 million, Net Income plummeted by 269.41% YoY to -$84.06 million, and EPS fell by 268.20% YoY to -$3.65. Gross Margin also declined by 4.07% YoY to 46.87%. These metrics indicate significant financial struggles.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a neutral to negative outlook on HELE. UBS and Canaccord lowered their price targets to $22 and $23, respectively, citing weak guidance and profitability challenges. Goldman Sachs downgraded the stock to 'Sell,' citing downside risks to consensus estimates despite operational execution and improving fundamentals in some areas.

Wall Street analysts forecast HELE stock price to rise
2 Analyst Rating
Wall Street analysts forecast HELE stock price to rise
0 Buy
2 Hold
0 Sell
Hold
Current: 15.090
sliders
Low
22
Averages
22
High
22
Current: 15.090
sliders
Low
22
Averages
22
High
22
Goldman Sachs
Neutral -> Sell
downgrade
AI Analysis
2026-01-21
Reason
Goldman Sachs
Price Target
AI Analysis
2026-01-21
downgrade
Neutral -> Sell
Reason
Goldman Sachs downgraded HelleniQ Energy to Sell from Neutral. In 4Q, the refining market was especially tight driven by heavy refinery maintenance across US/Europe, Russian refining capacity disruptions and higher diesel demand into winter, but the firm's rating change for the stock reflects a weak petchem environment and below consensus estimates, the analyst tells investors in a research note. Goldman adds that despite the company's strong operational execution, improving fundamentals in the marketing business, as well as the scale-up of its renewable power business, it sees downside risk to 2026/27 consensus estimates.
UBS
Peter Grom
Neutral
downgrade
$25 -> $22
2026-01-09
Reason
UBS
Peter Grom
Price Target
$25 -> $22
2026-01-09
downgrade
Neutral
Reason
UBS analyst Peter Grom lowered the firm's price target on Helen of Troy to $22 from $25 and keeps a Neutral rating on the shares. Helen of Troy posted a better than expected Q3 report, but weaker guidance implies a challenging exit rate looking ahead, the analyst tells investors in a research note.
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