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GROV Should I Buy

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Intellectia

Should You Buy Grove Collaborative Holdings Inc (GROV) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
1.280
1 Day change
1.59%
52 Week Range
1.840
Analysis Updated At
2026/03/06
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Grove Collaborative Holdings Inc (GROV) is not a strong buy at the moment for a beginner, long-term investor with $50,000-$100,000 available. The company's financial performance shows declining revenue and net income, and the technical indicators suggest a neutral to bearish trend. While the company has achieved its first profitable quarter in six and has plans for breakeven EBITDA in 2026, the lack of strong trading signals, weak growth prospects, and declining active customers make this stock less attractive for long-term investment at this time.

Technical Analysis

The MACD is negative and expanding (-0.0283), indicating bearish momentum. RSI is at 20.576, which is neutral but close to oversold territory. Moving averages are converging, showing no clear trend. The stock is trading near its support level of 1.299, with resistance at 1.505. Overall, technical indicators suggest a neutral to bearish trend.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
3

Positive Catalysts

  • The company achieved its first profitable quarter in six with a positive adjusted EBITDA of $1.6 million.

  • Revenue guidance for 2026 indicates resilience, with projections between $140 million and $150 million.

  • The launch of the Grove Green Rewards loyalty program may improve customer engagement.

Neutral/Negative Catalysts

  • Revenue declined by 14.3% YoY in Q4

  • Active customers decreased by 13% YoY, signaling declining customer retention.

  • Advertising spending was significantly reduced, which may limit growth opportunities.

  • The MACD and technical indicators suggest bearish momentum.

Financial Performance

In Q4 2025, revenue dropped to $42.4 million (-14.33% YoY), net income dropped to -$1.96 million (-84.95% YoY), and EPS dropped to -$0.05 (-85.29% YoY). Gross margin increased slightly to 53.04% (+1.20% YoY). While the company achieved positive adjusted EBITDA, overall financial performance remains weak.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

No specific analyst rating or price target changes provided. However, the company's earnings beat expectations, which could boost investor confidence in the short term.

Wall Street analysts forecast GROV stock price to rise
1 Analyst Rating
Wall Street analysts forecast GROV stock price to rise
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 1.260
sliders
Low
2
Averages
2
High
2
Current: 1.260
sliders
Low
2
Averages
2
High
2
Canaccord
Buy
maintain
$2
AI Analysis
2025-11-11
Reason
Canaccord
Price Target
$2
AI Analysis
2025-11-11
maintain
Buy
Reason
Canaccord raised the firm's price target on Grove Collaborative to $2 from $1.50 and keeps a Buy rating on the shares. The firm raised its target due to anticipating sales starting to stabilize and returning to consistent growth into FY26 and believes sales are on the cusp of returning to YOY growth as management adds new SKUs and categories to improve order economics.
Canaccord
Buy
downgrade
$3
2025-08-08
Reason
Canaccord
Price Target
$3
2025-08-08
downgrade
Buy
Reason
Canaccord lowered the firm's price target on Grove Collaborative to $1.50 from $3 and keeps a Buy rating on the shares. The firm noted they reported Q2 results with lower sales as Management noted that the decline primarily reflects the lagging effects of reduced advertising investment in 2024 and prior years, which led to a smaller active subscriber base entering 2025.
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