DE Should I Buy
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Deere & Co is not a strong buy at the moment for a beginner investor with a long-term focus. While the stock has positive long-term potential, the mixed analyst ratings, insider selling, and declining financial performance suggest waiting for a clearer entry point. The lack of strong proprietary trading signals further supports a hold recommendation.
The stock shows bullish moving averages (SMA_5 > SMA_20 > SMA_200), but the RSI is neutral at 45.563, and the MACD histogram is positively contracting. Key support is at 565.212, and resistance is at 613.183. Overall, the technical indicators suggest a neutral to slightly bullish trend.
Some analysts, such as Barclays and Morgan Stanley, have raised price targets, citing long-term reasons for potential outperformance. The company's strong market penetration and innovation are also highlighted as positives.
Insider selling has increased significantly (384.66% over the last month). Financial performance in Q1 2026 showed a decline in net income (-24.51% YoY), EPS (-24.14% YoY), and gross margin (-15.05% YoY). Analysts have mixed ratings, with some expressing concerns over choppy agriculture markets and rising input costs.
In Q1 2026, revenue increased by 12.96% YoY to $9.61 billion, but net income dropped by 24.51% YoY to $656 million. EPS also fell by 24.14% YoY to 2.42, and gross margin decreased by 15.05% YoY to 34.66%. This indicates declining profitability despite revenue growth.
Analyst ratings are mixed. Recent upgrades include Jefferies moving from Underperform to Hold and Barclays raising the price target to $640 with an Overweight rating. However, Baird recently designated Deere as a bearish Fresh Pick, and JPMorgan remains Neutral, citing choppy agriculture markets and modestly deteriorating North American retail sales.
