DBGI News & Events

DBGI announced AVO has signed Katie Feeney, a sports and lifestyle content creator with more than 14 million social media followers, to create content across AVO social and digital channels.S he will leverage her 14+ million social media followers to raise awareness and NIL proceeds for all the student athletes and universities that AVO works with. Katie's involvement will kick off at the Penn State Blue -White weekend April 24th to 26th. AVO and Katie felt it was important to launch this important partnership at the university she attended and started her career. Katie's involvement with AVO will run deeper than just an ambassador, as Katie will also be a creative and strategic partner, raising awareness and funds for Thon and engaging with student athletes to share their stories and promote their success.

DBGI Corp. announced that it will launch AVO apparel at Vanderbilt University Friday, March 27. As part of this launch capsule collection, Vanderbilt University and AVO have created a $25 gift card code, AnchorDown25.

Digital Brands announced initial findings from its AI powered brand protection deployment with Herschel Supply Co., following the previously announced partnership supported by SECUR3D Inc. Following initial deployment, Digital Brands Group has received its first findings report from the AI-driven monitoring system. During the initial search phase, the platform identified counterfeit activity representing more than $500,000 in estimated lost revenue exposure attributable to unauthorized listings and brand misuse across global digital marketplaces. The company said, "The findings highlight the scale and measurable financial impact of counterfeiting in today's ecommerce environment. Traditional enforcement models rely heavily on manual detection and reactive takedown processes. By leveraging AI to continuously scan, analyze, and prioritize risks, Digital Brands Group can surface revenue exposure data at scale, enabling brands to respond more efficiently and proactively."

Digital Brands Group entered into letter agreements with certain existing holders of Common Share Purchase Warrants previously issued by the Company in an offering pursuant to that certain Registration Statement Form S-1 declared effective on February 11, 2025. The Existing Warrants are scheduled to expire on February 17, 2026, and have an exercise price of $0.66 per share. Pursuant to the Agreement, each Holder agreed to exercise 591,492 of its Existing Warrants at an exercise price of $0.66 per share upon entry into the Agreement and (2,408,508 New Warrants at an exercise price of $0.66 per share on or before June 17, 2026. The Holders exercised an aggregate amount of 2,365,968 Existing Warrants, which resulted in aggregate proceeds to the Company of approximately $1.54M In consideration for each Holder's agreement to exercise certain Existing Warrants as set forth in the Agreement, the Company agreed to issue to each Holder new Common Share Purchase Warrants entitling each Holder to purchase up 2,408,508 shares of the Company's common stock by June 17, 2026 at an exercise price of $0.66 per share. Except for the expiration date, the New Warrants are substantially similar to the Existing Warrants in all material respects. Pursuant to the Agreement, the Company agreed to register the shares of Common Stock issuable upon conversion of the New Warrants for resale pursuant to a Registration Statement on Form S-3, which is to be initially filed by the Company by no later than February 27, 2026.