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Columbia Sportswear Co (COLM) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the stock has some positive technical indicators, the lack of significant growth in financial performance, mixed analyst ratings, and absence of strong trading signals suggest a hold position for now.
The technical indicators show a bullish trend with the MACD histogram above 0, positively contracting, and bullish moving averages (SMA_5 > SMA_20 > SMA_200). RSI is neutral at 61.257, and the stock is trading near its pivot level of 60.97, with resistance at 66.175 and support at 55.765.

Improved gross margin (+0.84% YoY) and sequentially strengthening fundamentals as highlighted by analysts. Some analysts raised price targets due to better-than-expected Q4 results.
Eddie Bauer's bankruptcy could create uncertainty in the outdoor retail market. Mixed analyst ratings with some maintaining a Sell rating. No significant hedge fund or insider trading trends.
In Q4 2025, Columbia Sportswear reported a revenue decline of -2.40% YoY to $1.07 billion, net income dropped -9.16% YoY to $93.17 million, and EPS decreased -3.89% YoY to 1.73. However, gross margin improved slightly to 51.55%, up 0.84% YoY.
Analyst sentiment is mixed. Baird and Citi maintain Neutral ratings with price targets of $63 and $62, respectively. Stifel has a Buy rating with a $68 price target, citing better-than-expected Q4 results. UBS maintains a Sell rating with a $44 price target, citing a balanced risk/reward at current levels.