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CLX Should I Buy

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Intellectia

Should You Buy Clorox Co (CLX) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
95.270
1 Day change
-0.12%
52 Week Range
132.030
Analysis Updated At
2026/06/26
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

CLX is not a good buy right now for a beginner, long-term investor with $50,000-$100,000 who wants a straightforward entry and is impatient about waiting. The stock has a defensive/dividend profile, but the current setup is not strong enough to justify a fresh buy: trend is still weak, analysts are mostly cautious to bearish, and insiders/hedge funds are neutral. The best call here is hold and wait rather than buy aggressively now.

Technical Analysis

Current price is 95.82, slightly above the 95.27 reference price and near pivot support at 95.10. However, the broader trend is still weak: MACD histogram is negative, RSI_6 is neutral at 52.86, and moving averages are bearish with SMA_200 > SMA_20 > SMA_5. That structure suggests the stock is still in a longer-term downtrend or consolidation under pressure. Short-term support sits at 91.67, while resistance is 98.53 and then 100.65. The stock trend model suggests near-term upside potential, but the chart setup is not a clean bullish breakout.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Options sentiment is mildly bullish to neutral. The put-call ratios are below 1.0, which usually implies more call interest than put interest. Open interest put-call ratio at 0.65 and option volume put-call ratio at 0.82 both lean constructive. Still, the activity level is not especially strong versus average, and the market is not signaling a high-conviction upside move. No AI Stock Picker signal and no SwingMax signal today, so there is no proprietary bullish trigger overriding the rest of the data.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
4

Positive Catalysts

  • ["Defensive consumer-staples business can appeal to long-term dividend-focused investors.", "News mentions Clorox's $2.25 billion GOJO acquisition, which could support hand-hygiene sales growth over time.", "Options sentiment is mildly positive with put-call ratios below 1.0.", "The stock has a relatively stable profile compared with more cyclical names."]

Neutral/Negative Catalysts

  • ["Analyst sentiment is weak overall, with several target cuts and multiple Sell/Underweight/Underperform ratings.", "Recent commentary points to weaker FY26 guidance, soft consumer and scanner trends, and ongoing cost pressures.", "Technical trend remains bearish with SMA_200 above shorter averages and negative MACD.", "Congress trading data shows 2 sale transactions and 0 purchases, indicating caution.", "Hedge funds and insiders are neutral, showing no notable accumulation."]

Financial Performance

No usable financial snapshot was provided due to an error, so there is no valid quarter-by-quarter financial table to assess. Based on the analyst commentary, the latest quarter appears to have included a slight EPS beat in Q3, but the company also issued weaker FY26 guidance and described ongoing pressure from costs, consumer softness, ERP transition impacts, and acquisition-related integration challenges. The latest quarter season referenced in the analyst notes is Q3.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Wall Street pros are mostly negative to cautious. Goldman Sachs kept Sell and cut target to 83, Barclays kept Underweight and cut to 85, JPMorgan kept Underweight and cut to 95, Evercore kept Underperform, and Deutsche Bank kept Hold with a cut to 91. Morgan Stanley, UBS, and Citi are Neutral/Equal Weight but also reduced targets. Jefferies is the main positive outlier with a Buy rating, though it still lowered its target to 139 and noted a difficult outlook. Overall, the direction of analyst ratings and price targets is downward, and the pro consensus leans cautious-to-bearish.

Wall Street analysts forecast CLX stock price to rise
14 Analyst Rating
Wall Street analysts forecast CLX stock price to rise
1 Buy
10 Hold
3 Sell
Hold
Current: 95.380
sliders
Low
94
Averages
118.69
High
152
Current: 95.380
sliders
Low
94
Averages
118.69
High
152
Goldman Sachs
Bonnie Herzog
Sell
to
Sell
downgrade
$94 -> $83
AI Analysis
2026-05-01
Reason
Goldman Sachs
Bonnie Herzog
Price Target
$94 -> $83
AI Analysis
2026-05-01
downgrade
Sell
to
Sell
Reason
Goldman Sachs analyst Bonnie Herzog lowered the firm's price target on Clorox to $83 from $94 and keeps a Sell rating on the shares. Clorox reported a slight EPS beat for Q3 but issued weaker FY26 guidance and a complex outlook citing oil and gas-driven cost pressures, soft consumer and scanner trends, incremental headwinds from Middle East conflict, ERP transition impacts, and integration of the Purell acquisition, ultimately leading to a disappointing overall update, the analyst tells investors in a research note.
Morgan Stanley
Equal Weight
downgrade
$110 -> $97
2026-05-01
Reason
Morgan Stanley
Price Target
$110 -> $97
2026-05-01
downgrade
Equal Weight
Reason
Morgan Stanley lowered the firm's price target on Clorox to $97 from $110 and keeps an Equal Weight rating on the shares. Sales struggles are persisting, particularly in litter and salad dressing, and cost pressures are ramping with limited pricing offsets, meaning consensus needs to come down, the analyst tells investors.
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