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ASO Should I Buy

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Intellectia

Should You Buy Academy Sports and Outdoors Inc (ASO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
51.820
1 Day change
4.43%
52 Week Range
62.450
Analysis Updated At
2026/06/18
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Academy Sports and Outdoors Inc (ASO) is not a strong buy at the moment for a beginner investor with a long-term strategy. Despite positive market movement and some favorable analyst ratings, the technical indicators and lack of significant trading signals suggest waiting for a more compelling entry point.

Technical Analysis

The MACD is positive and expanding, indicating potential bullish momentum. However, the RSI is neutral at 58.806, and the moving averages are bearish (SMA_200 > SMA_20 > SMA_5). Key resistance levels are at 55.41 and 57.423, while support levels are at 48.892 and 46.878. The stock's recent price movement suggests potential short-term volatility.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
8

Positive Catalysts

  • The company has launched a Father's Day campaign ('Dadmas') aimed at enhancing customer satisfaction and brand loyalty. Community engagement events featuring Colt McCoy and convenient shopping options like same-day delivery could boost brand image and sales. Analysts have also raised price targets recently, with some citing long-term growth potential.

Neutral/Negative Catalysts

  • The stock's moving averages are bearish, and the technical indicators do not strongly support a buy. Analyst sentiment is mixed, with some firms maintaining cautious ratings. Additionally, the stock has a 70% chance of declining in the next day (-4.46%) and next week (-4.08%), suggesting potential short-term downside risk.

Financial Performance

No financial data is available for the latest quarter, making it difficult to assess the company's recent growth trends.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed views. While firms like Goldman Sachs, B. Riley, and Guggenheim maintain Buy ratings with price targets ranging from $60 to $66, others like Truist and Wells Fargo remain cautious with Hold or Equal Weight ratings. Analysts highlight long-term growth potential but also note challenges in customer financial health and same-store sales sustainability.

Wall Street analysts forecast ASO stock price to rise
12 Analyst Rating
Wall Street analysts forecast ASO stock price to rise
4 Buy
8 Hold
0 Sell
Moderate Buy
Current: 49.620
sliders
Low
50
Averages
57
High
65
Current: 49.620
sliders
Low
50
Averages
57
High
65
Goldman Sachs
Kate McShane
Buy
downgrade
$67 -> $60
AI Analysis
2026-06-15
New
Reason
Goldman Sachs
Kate McShane
Price Target
$67 -> $60
AI Analysis
2026-06-15
New
downgrade
Buy
Reason
Goldman Sachs analyst Kate McShane lowered the firm's price target on Academy Sports to $60 from $67 and keeps a Buy rating on the shares. Quarter-to-date comparable sales are roughly flat after Memorial Day, with mid-single-digit positive trends emerging, though year-over-year comparisons are complicated by the shifted timing of Father's Day, the analyst tells investors in a research note.
Stephens
Stephens
Overweight
initiated
$78
2026-05-13
Reason
Stephens
Stephens
Price Target
$78
2026-05-13
initiated
Overweight
Reason
Stephens initiated coverage of Academy Sports with an Overweight rating and $78 price target. The long-term thesis is based on store growth, favorable demographic trends and a low valuation, says the analyst, who calls Academy a classic "Wall St. doesn't get it because they don't live there, they don't shop there, they don't hang out with that customer" story.
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