AMZE News & Events

Amaze announced a partnership with All Media Solutions to support the initial rollout of Amaze Live, its multi-channel live shopping platform. Through this partnership, Amaze expects to gain access to a portfolio of consumer brands that will support campaigns beginning on May 15, creating opportunities for creators to participate in live, shoppable broadcasts. Amaze Live activations are expected to include product launches, promotional campaigns, and performance-based selling initiatives across categories including beauty, wellness, and lifestyle.The company believes this partnership meaningfully strengthens its go-to-market execution and reduces friction in activating its live commerce ecosystem.

Amaze Holdings announced it signed an LOI for the integration of the IRMA engine, a proprietary platform developed by Digital Innovations Holding Group, into the Amaze platform, creating a new monetization layer designed to enable Amaze creators and fans to earn affiliate commissions and rewards across the Amaze ecosystem. As part of the integration, the Company expects to introduce the Amaze credit system, a branded reward mechanism powered by IRMA technology, as the incentive layer connecting creator participation with brand campaign outcomes. Through the integration, more than 13 million creators across the Amaze ecosystem are expected to be able to earn credits for promoting products, participating in brand campaigns, creating user-generated content, driving sales activity, and completing engagement tasks. The company expects campaign demand and reward funding to come from participating brands, marketing and advertising agencies, public relations and investor relations firms, e-commerce brands, and public companies seeking measurable, performance-based promotion. This integration adds a new incentive layer to the company's strategy of building infrastructure for commerce inside content by aligning creators, fans, and brands through trackable, performance-driven rewards.

Amaze Holdings announced a strategic collaboration with LA Times Studios to launch Food Channel LA - a creator-led commerce platform designed to bring live shopping, creator programming, and direct-to-consumer product experiences into one scalable ecosystem. Food Channel LA marks LA Times Studios' expansion into social commerce, establishing a fully integrated, transaction-enabled platform powered by Amaze's commerce infrastructure and launched through Amaze's operating studio model with Contend serving as Amaze's first operating studio partner. While launching in Los Angeles, the Food Channel LA framework is built for national scale and designed to expand into additional markets and syndication partnerships. Food Channel LA is expected to begin onboarding creators and brand partners immediately, with initial live activations and programming rolling out by May 2026.

Amaze Holdings announced expanded live shopping capabilities designed to help creators and brands convert audience engagement into immediate sales will be available in the coming months. Amaze's live shopping capabilities will allow creators and brands to seamlessly integrate commerce into live video, enabling them to create meaningful connections with fans at any time . As product discovery increasingly happens through content, Amaze's live shopping capabilities will move beyond traditional e-commerce by integrating live video, and convert passive viewers into active customers. Key capabilities will include: Instant in-stream purchasing that allows viewers to buy products directly within the live stream; Real-time audience engagement tools, including comments, polling and dynamic product highlights and promo codes that drive urgency and interaction Interactive live experiences that combine content, community, and commerce; Creator-driven storytelling that turns authentic content and products into high-converting commerce