Planet Fitness Inc Earnings Overview
Planet Fitness Inc., a leading franchisor and operator of fitness centers, marked its tenth anniversary as a public company with a robust earnings report for the second quarter ended June 30, 2025. The New Hampshire-based company reported significant growth in total revenue, net income, and an expansion in its member base, underscoring its strong market position and successful business model.
Financial Results Summary
Planet Fitness posted promising financial metrics for the second quarter of fiscal 2025. The following table highlights the company's financial performance with year-over-year comparisons:
| Metric | Q2 2025 | Q2 2024 | Change (%) |
|---|---|---|---|
| Total Revenue | $340.9 million | $300.9 million | +13.3% |
| Net Income | $58.3 million | $49.3 million | +18.2% |
| Earnings Per Share (EPS) | $0.69 | $0.56 | +23.2% |
| Adjusted Net Income | $72.6 million | $62.2 million | +16.7% |
| Adjusted EPS | $0.86 | $0.71 | +21.1% |
| Adjusted EBITDA | $147.6 million | $127.5 million | +15.8% |
Notable here is the increase in earnings per share, both reported and adjusted, indicating better profitability and operational efficiency.
Revenue Breakdown and Segment Analysis
The company's revenue performance across its major segments depicted healthy growth. Below is a table that breaks down these segments:
| Segment | Revenue Q2 2025 | Revenue Q2 2024 | Change (%) |
|---|---|---|---|
| Franchise | $119.7 million | $107.8 million | +11.0% |
| Corporate-Owned Clubs | $139.0 million | $125.5 million | +10.8% |
| Equipment Sales | $82.2 million | $67.7 million | +21.5% |
Franchise Segment : The franchise segment saw a revenue increase of 11%, primarily driven by higher royalty income from existing clubs and new openings. The rise in National Advertising Fund revenue also contributed to this growth.
Corporate-Owned Clubs : There was a 10.8% increase in the revenue from corporate-owned clubs, largely attributable to successful same club sales and expansion to new locations that have yet to transition into the same club sales metric.
Equipment Segment : The equipment sales segment experienced the highest growth at 21.5%, thanks to continued demand from new and existing franchisees updating their equipment.
Key Developments
During the quarter, Planet Fitness extended its global footprint by opening 23 new clubs, culminating in a total of 2,762 locations worldwide. Significant operational efficiency was achieved with the selling agreement of eight corporate-owned clubs in California to a franchisee, in alignment with the company's asset-light model strategy.
Additionally, Planet Fitness saw its system-wide same club sales grow by 8.2%, reflecting strong consumer demand and brand loyalty. The company now boasts approximately 20.8 million members.
Executive Insights
Colleen Keating, CEO of Planet Fitness, acclaimed the company’s strategic success and its journey over the past decade. She said, "Early momentum in programs like our High School Summer Pass, which is now in its fifth year and outpacing prior-year sign-ups, underscores our potential." Keating reaffirmed their confidence in maintaining their growth outlook for 2025 amidst economic variability, highlighting the company’s readiness to meet rising demand for fitness solutions.
Dividends and Share Repurchases
Planet Fitness did not report any new dividend policies or share repurchase programs within this earnings release. The company seems focused on capital deployment strategies such as club expansions and strategic acquisitions to fuel growth.
Planet Fitness Stock Forecast
The company's robust financial performance paves the way for optimistic stock projections. Should the current growth trajectory continue, and considering the market capitalization of approximately $6.47 billion, a high stock price forecast could touch $100 by year-end, assuming continued revenue growth and market expansion. Conversely, potential macroeconomic headwinds could signal a more conservative low forecast around $75.
Conclusion
Planet Fitness Inc. has delivered a strong quarter, marked by impressive revenue growth across all segments and solid operational execution. The company's strategy of leveraging an asset-light model while catering to increased consumer focus on health positions it well to navigate future market challenges. As the company continues to expand its footprint and innovate, its financial trajectory remains compelling for investors anticipating continued growth in the fitness industry.




