Baidu Inc Earnings
Baidu, Inc. recently revealed its financial performance for the fourth quarter and fiscal year 2024, showcasing a notable transformation in its business strategy toward an AI-centric focus. Despite experiencing a slight decline in total revenues, Baidu's investment in AI technologies has begun to yield positive results, compensating for challenges in other segments.
Baidu Inc Results
Here's a detailed overview of Baidu's key financial metrics for Q4 and Fiscal Year 2024:
| Financial Metric | Q4 2024 | Q4 2023 | YoY Change | FY 2024 | FY 2023 | YoY Change |
|---|---|---|---|---|---|---|
| Total Revenue (USD) | $4.68 billion | $4.78 billion | -2% | $18.24 billion | $18.42 billion | -1% |
| Net Income (USD) | $711 million | - | - | $3.26 billion | - | - |
| Diluted EPS (USD) | $1.95 | - | - | $9.03 | - | - |
| Non-GAAP Net Income (USD) | $919 million | - | - | $3.70 billion | - | - |
| Adjusted EBITDA (USD) | $953 million | - | - | $4.53 billion | - | - |
Revenue from Baidu Core increased by 1% year over year, driven by the robust performance of the AI Cloud business despite a decrease in the online marketing segment.
Revenue Breakdown
Below is the performance breakdown of Baidu's major revenue segments:
| Revenue Segment | Q4 2024 Revenue (USD) | Q4 2023 Revenue (USD) | YoY Change |
|---|---|---|---|
| Baidu Core | $3.80 billion | - | +1% |
| Online Marketing | $2.46 billion | - | -7% |
| Non-Online Marketing | $1.34 billion | - | +18% |
| iQIYI | $906 million | - | -14% |
In-depth analysis shows that AI Cloud's strong year-over-year growth of 26% was pivotal in offsetting the softness observed in online marketing, while iQIYI, the video streaming service, faced challenges with a 14% revenue decline from the previous year.
Key Developments
The strategic shift toward prioritizing AI resulted in significant operational highlights: - AI Cloud and ERNIE : The AI Cloud demonstrated notable momentum with accelerated revenue growth. ERNIE, Baidu's AI model, handled approximately 1.65 billion API calls daily, with a 178% quarter-over-quarter increase in external API calls. - Intelligent Driving with Apollo Go : The autonomous ride-hailing service reached new heights, completing over 1.1 million rides in Q4. It expanded its presence in Hong Kong after receiving the robotaxi testing authorization. - Mobile Ecosystem : The Baidu App's monthly active users (MAU) reached 679 million, showing a stable 2% increase year over year, reinforcing Baidu's core products' resilience.
Comments from Company Officers
Robin Li, Baidu's CEO, highlighted the importance of the company's ongoing transition, noting, "Our strategic foresight increasingly validated, we expect our AI investments to deliver more significant results in 2025." Junjie He, the interim CFO, also expressed confidence in the strategic investments, stating, "While navigating near-term pressures, we are confident that our strategic AI investments will drive meaningful progress and foster long-term success."
Dividends and Share Repurchases
Baidu returned $356 million to shareholders through share repurchases in Q4, surpassing $1 billion in cumulative repurchases since 2024. This repurchase effort reflects Baidu's commitment to enhancing shareholder value.
Baidu Inc Stock Forecast
Considering the current financial performance and future potential outlined in Baidu's transformation strategy, the stock's prospects look promising:
- High Projection : With continued strengthening of the AI segment, especially in the AI Cloud and Apollo Go, Baidu's stock might touch a high of $180 per share over the next 12 months based on the expected growth in AI-driven revenues.
- Low Projection : If challenges in online marketing persist or economic conditions worsen, the stock could dip to around $130 per share, though strategic investments may mitigate more significant downturns.
In conclusion, Baidu Inc is at a pivotal moment. The investments in AI technology are beginning to pay dividends, indicating robust future growth potential. However, external economic conditions and the performance of traditional business segments will require close monitoring to ensure sustained success.




