SharkNinja, Inc. (SN) Q3 2025 Earnings Call Transcript
Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
Overview
The earnings call summary reflects strong financial performance with raised guidance on revenue, EBITDA, and net income. The company is expanding internationally, focusing on innovation, and improving supply chain efficiency. Despite some uncertainties in guidance for 2026, the overall sentiment is positive due to strategic advancements and market growth, which outweigh the minor concerns raised in the Q&A section.
Key Financial Performance
Net Sales Net sales grew over 14% year-over-year, marking the tenth consecutive quarter of double-digit top-line growth, all of which is organic. Reasons for growth include expanding relationships with consumers and retailers, as well as successful innovative product launches.
Adjusted Gross Margins Adjusted gross margins expanded more than 90 basis points year-over-year to surpass 50%. This improvement was driven by product cost optimization, value engineering, and diversification of production across the supply chain.
Adjusted EBITDA Adjusted EBITDA grew nearly 21% year-over-year, reaching $317 million. This represents a 19.4% adjusted EBITDA margin, up 100 basis points compared to the prior year period. The growth was attributed to gross margin improvements and cost discipline.
International Net Sales International net sales increased 25.8% year-over-year to $530 million. Growth was driven by strong performance in the U.K. (up 26.7% year-over-year) and Mexico, as well as triple-digit growth in Latin America.
Category Performance - Cleaning Net sales in the cleaning category increased 12.4% year-over-year to $593 million. Growth was driven by strong performance in robotics, extraction, and corded and upright products, with considerable market share gains.
Category Performance - Cooking and Beverage Net sales in the cooking and beverage category increased 6.3% year-over-year to $437 million. Growth was supported by the Ninja Luxe Cafe espresso strength, offsetting declines in other subcategories like air fryers outside the U.S.
Category Performance - Food Preparation Net sales in the food preparation category increased 11.9% year-over-year to $411 million. The Ninja SLUSHi product was highlighted as a global sensation.
Category Performance - Beauty and Home Environment Net sales in the beauty and home environment category increased 56.7% year-over-year to $189 million. Growth was broad-based across fans, air purifiers, hair care, and skin care.
GAAP Gross Profit GAAP gross profit increased 17.6% year-over-year to $818 million, representing 50.1% of net sales. This was a record high for GAAP gross margin since the company's U.S. listing.
Adjusted Net Income Adjusted net income increased 24% year-over-year to $213 million, or $1.50 per diluted share, compared to $170 million or $1.21 per diluted share in the prior year period. This was attributed to strong sales growth and profitability improvements.
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Operating Highlights
Ninja Fireside360: Launched as a revolutionary outdoor heater and fire pit combination, addressing consumer needs for better heat distribution and easier cleanup.
Shark Glam and Shark Glossi: Introduced as innovative beauty products combining ceramic heat and airflow for salon-quality results, targeting diverse hair types and price points.
Shark CryoGlow and Shark FacialPro Glow: Expanded the skincare line with advanced devices, achieving significant consumer engagement and sales success, including a sellout on Amazon in 3 hours.
Ninja BlendBOSS: Launched as a portable tumbler blender with a powerful motor and leakproof design, gaining viral attention on social media.
Ninja Crispi Pro: Extended the air fryer category with enhanced capacity and functionality, maintaining leadership in the market.
International Expansion: Achieved 26% year-over-year growth in international sales, with strong performance in the UK, Mexico, and Latin America.
Retail Partnerships: Strengthened global retailer relationships, leading to increased shelf placements and category expansions.
Gross Margin Improvement: Achieved a record gross margin of over 50%, driven by cost optimization and supply chain diversification.
Direct-to-Consumer Platform: Launched a redesigned website consolidating three domains, enhancing e-commerce experience and cross-selling opportunities.
Celebrity Partnerships: Expanded global brand ambassador roster with Kevin Hart and Tom Brady, leveraging their influence for marketing campaigns.
Localized Content Strategy: Increased investment in localized content creation across Latin America, Europe, and the Middle East to strengthen social media marketing.
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Risk or Challenges
Supply Chain Disruptions: The company faced significant supply chain disruptions earlier in the year, which posed challenges to maintaining their innovation roadmap and product launches.
Tariff Costs: Higher tariff costs, particularly from China, Vietnam, and other countries, remain a dynamic challenge, impacting gross margins and requiring mitigation strategies.
Consumer Uncertainty: The company operates in an environment of consumer uncertainty, which could affect demand for its products.
Market Weakness: The total U.S. market in which the company participates declined slightly year-over-year, indicating potential challenges in maintaining growth.
Economic Headwinds in Key Markets: Economic challenges in regions like the U.K. and EMEA have moderated growth in some areas, despite overall strong performance.
Operational Complexity: The company’s rapid expansion into new categories and geographies increases operational complexity, which could pose risks to execution.
Innovation Pressure: The company is under pressure to deliver on its ambitious 2025 innovation roadmap, including 25 new products, despite earlier supply chain disruptions.
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Guidance & Outlook
Revenue Growth: For the full year 2025, net sales are expected to increase between 15% and 15.5%, an upward revision from the prior guidance of 13% to 15%.
Adjusted Net Income Per Share: Expected to be in the range of $5.05 to $5.15, compared to the previous guidance of $5 to $5.10.
Adjusted EBITDA: Now expected to be in the range of $1.115 billion to $1.125 billion, representing growth of 17.2% to 18.3% year-over-year, compared to the prior expectation of $1.1 billion to $1.12 billion.
Net Interest Expense: Expected to decrease by $5 million to $10 million relative to 2024, compared to the previous outlook of flat.
GAAP Effective Tax Rate: Expected to be in the range of approximately 23% to 24%, compared to the previous range of 24% to 25%.
Capital Expenditures: Guidance remains at $180 million to $200 million for the year, with tracking toward the lower end of the range due to more efficient deployment of capital.
Q4 2025 Revenue Growth: Net sales growth is expected to be around 16% year-over-year.
Q4 2025 Adjusted EBITDA Margin: Expected to increase approximately 200 basis points compared to the prior year period.
International Expansion: International net sales growth is expected to accelerate in the second half of 2025 compared to the first half, with strong performance in the U.K., Mexico, and Latin America.
Product Launches: The company plans to deliver 25 new products in 2025, with additional launches planned for 2026.
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Shareholder Return Plan
The selected topic was not discussed during the call.
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Key Q&A
Q:Can you speak to your outlook for category growth for holiday and into 2026? How confident are you in your ability to continue to outperform the category to the same degree into next year? Is your portfolio of new innovation robust enough to cycle your own tough comparisons and continue to deliver a double-digit level of U.S. growth into 2026?
A:Mark expressed confidence in their innovation pipeline, highlighting recent product launches like the cordless StainForce and Crispi Pro. He emphasized their ability to reinvent existing categories and innovate within their base business. He also noted their consistent outperformance of the market over the past 10 quarters and improvements in content creation and consumer engagement.
Q:What are your hopes in terms of utilizing the new design center to build more innovation and how does it fit into the rest of the infrastructure?
A:Mark highlighted the parallels between the new design center in New York and their engineering office in London. He emphasized the creative talent in New York and the center's role in product design, PR, media buying, and social media. He also mentioned collaborations with Columbia Engineering School and its potential to attract top talent globally.
Q:What is your outlook on driving continued international growth and the proportion of international business in the total business?
A:Mark stated that their global model of disruptive consumer-focused product innovation and viral marketing is replicating successfully. He highlighted growth in Europe, Latin America, and the U.K., with Germany expected to surpass the U.K. in market size. The goal is to achieve 50% of their business outside the U.S. in the short to midterm.
Q:What are the key factors contributing to gross margin expansion in the coming years?
A:Adam explained that gross margin expansion is driven by structural changes, including value engineering, supply chain improvements, and entry into higher-margin categories. He expressed confidence in the durability of these improvements.
Q:Do you have the inventory to meet underlying demand or stronger demand during the holiday season?
A:Adam confirmed that their inventory is in good shape, with a 7-8% year-over-year growth. He noted that they are not overstocked and feel well-prepared for the holiday season, benefiting from prebuilt inventory brought in ahead of tariffs.
Q:What are you seeing from an elasticity perspective and how do you feel about your price gaps?
A:Mark stated that they have taken price cautiously, understanding the challenges faced by consumers. He emphasized their focus on delivering high-quality, market-leading products at great value across various price points.
Q:How has your business been impacted by retailer inventory levels and market dynamics?
A:Mark noted good retailer support and confidence in their innovation and demand generation. He acknowledged some variability in inventory levels across channels but emphasized their ability to drive demand and fulfill orders. Adam added that their Q4 guidance reflects confidence in retail orders.
Q:Is double-digit growth a reasonable expectation for the top line next year?
A:Adam stated that while they are proud of their 2025 performance, they are not in a position to provide guidance for 2026 yet. However, he expressed excitement about their Q3 results and Q4 outlook.
Q:Can you provide an update on the transitions of international markets from third-party distribution to self-distribution?
A:Mark explained that they are moving away from a 'big bang' approach to a smoother transition model. They plan to work directly with major retailers while partnering with distributors for secondary and tertiary retailers in markets like the Nordics, Poland, Spain, and Italy.
Q:What is the path to becoming a domestic filer?
A:Adam confirmed that they have failed the foreign private issuer test and are on track to become a domestic filer in 2026.
Q:What is the consumer response to new beauty products, and what is the opportunity to expand availability to retail partners beyond the specialty beauty space?
A:Mark highlighted strong momentum in the beauty category, with CryoGlow becoming the #1 selling skincare beauty device in the U.S. He mentioned plans for broader retail distribution and the development of a replenishment system for skincare products.
Q:How do you plan to accelerate category availability in international markets and what impact could it have?
A:Mark noted that while supply chain improvements have helped, marketing remains a key constraint. He emphasized the need for brand building and consumer education in new markets, taking a measured approach to expansion.
Q:How are consumption and shipment dynamics unfolding, and how does the innovation pipeline compare to earlier expectations?
A:Adam stated that their sales and operations team managed retailer shipments well, positioning them favorably for Q4. Mark expressed confidence in their innovation pipeline, emphasizing improvements in their base business and new product launches.
Q:Review of Unclear Management Responses
A:Management avoided providing specific guidance for 2026 growth, stating they are not in a position to give guidance yet. Additionally, while discussing international transitions, they did not provide detailed timelines or specific metrics for progress.
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Earnings Word Cloud
The most frequently occurring keywords in this quarter's earning call
America
Crispi Pro
EMEA
FacialPro Glow
Ninja Crispi
air
beauty
brand ambassador
breakthrough
consumer engagement
content
development
device
expansion
extraction
finance
fire pit
geography
headwind
heater fire
leader
leverage expense
marketing
medium
partner
period basis
pillar
point period
problem
relationship
retailer
sensation
share
skin care
stain
standout
success
value
way
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